Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. They have staff to pull monthly reports and do what they are calling “Insights analytics&#. SENTIMENT BASED ANALYTICS.

25 Google Analytics Admin Settings Explained

Razor Social

Google Analytics is without a doubt one of the most useful tools available to help you gain insight into your online marketing performance. So go ahead, log into your Google Analytics account and click the Admin tab at the bottom of the menu on the left. in Google Analytics.

Trending Sources

Offline Retail Analytics Via Smartphone

Small Business Mavericks

There’s a company in Palo Alto, California that is calling itself “ Google Analytics for the real world.” Maybe you need to run a few store specials to encourage more buying. Tracking & Analytics analytics retail tracking” The company’s name is Euclid. I think this is a sublime idea. Euclid collects data for retail businesses using smartphone technology to track consumer movement.

20 Top Twitter Monitoring and Analytics Tools

Pamorama

There are many powerful social media tracking and analytics tools available that can monitor your performance on social media sites like Twitter. Twitter Analyzer : This is an interesting tool — if you love using Google Analytics then this will impress you.

How to Buy a Website

Techipedia: Tamar Weinberg

Apart from a great how-to on starting up a site, it highlights the growing trend to buying websites rather than starting from scratch. Why Buy? By buying instead, you can get a proven website where you can focus on growing the site rather than getting than initial traction.

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12 Secrets of the Human Brain to Use in Marketing

Buzz Marketing for Technology

Advertising Behavioral Targeting Buying Cycle Content Marketing Customer Experience Data Analytics Innovation Interactive Marketing Lead Generation Optimization Strategy Best Practices innovation

The Pinterest Buy Button Might Rock Your Ecommerce

Convince & Convert

Image via BigStockPhoto.com Last Thursday, Re/code revealed that Pinterest is laying the groundwork for an eCommerce “buy” button. The very nature of the platform means users are in a product-oriented, maybe-even-buying mindset, which is key for driving eCommerce.

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The 5 Top Google Analytics Reports for Social Media Marketers

Convince & Convert

Is so, you have probably relied on Google Analytics. Here’s a rundown of classic and new tasks you can perform in Google Analytics to demonstrate social media’s impact. Read her post on Google Analytics Social Reports.

[Interview] How Microsoft Uses Social Analytics, And How You Can Too

Audiense

As the demands of this role grows, so does the social media data and analytics understanding required by social media teams. Ben Donkor is a social media analyst at Microsoft, and is adamant about the importance of social media analytics for all businesses.

How To See Analytics on Google+ Posts

Bill Hartzer

Google+ does not really give you specific analytics per se, they don’t give you a page where you can see a list of posts and how they did (at least not yet). Let’s look at the analytics or stats for one of my recent posts on Google+ and see the information that we can get from it.

How Can Twitter Analytics Tell You If Your Tweets Stink?

agora pulse

Let’s take a deeper look at your Twitter analytics, something that many of us rarely do — but need to. Twitter Analytics 101. Click on ‘analytics’ to get to the dashboard. From this dashboard, you can dig into the analytics of each tweet.

Measuring Social Media ROI & Goal Conversions with Google Analytics 5

unbounce.com

When you complete these, you will be able to: Track goal conversions for your website in Google Analytics , a plus regardless of whether you care about social media conversions or not. This means that you can track anything from: When someone buys an item from your website.

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Social Media News Ticker: Twitter Ad Retargeting, Google ‘+Post Ads,’ Apple Buys Topsy

The Realtime Report

Apple buys Topsy, a social media analytics firm – last week Apple acquired Topsy Labs, a research company that analyzes tweets; Apple would not disclose the “purpose or plans” behind the acquisition (The New York Times). Social Media News Ticker ad retargeting Apple Facebook Google mobile ads social media analytics Tailored Audiences Topsy Tumblr Twitter

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Buying & Selling Websites for Profit: An In-Depth Guide

Viper Chill

In short, here’s my position: I like to buy websites I can automate through outsourcing and I sell websites that I no longer enjoy running or have a desire to grow. What I’m Looking For / The Sales Process When I’m buying sites there are a number of things that I look for.

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[VIDEO] Minute Masterclass: What should you look for when buying a marketing tool?

Audiense

The post [VIDEO] Minute Masterclass: What should you look for when buying a marketing tool? Blog Social Media Data Twitter Analytics

How to Set Up Blog Comments as Goals in Google Analytics Using WordPress Hacks

Kikolani

As many of you know, I love writing about Google Analytics. One of the best ways to get actionable data out of your Google Analytics is to set up goals. Here are a few things you can learn from setting up comment form submissions as goals in Google Analytics.

Social Media News Ticker: Facebook Tests ‘Buy’ Button, Twitter Acquires CardSpring

The Realtime Report

Facebook tests new ‘buy’ button for online purchases in U.S. Social Media News Ticker: Foursquare Launches Swarm, YouTube Reportedy Buying Twitch.

Text Analytics in the Cloud

Net-Savvy Executive

If you're analyzing social media content, though, the core functions of text analytics might be something you'd rather not learn. These services—some free, most commercial—allow you to skip the R&D and plug text analytics into your system. Analytics as a service: AaaS?

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Is Google Analytics Right For Your Business?

PWB Marketing Blog

When folks stopped by my table, most people asked questions about social media, Google AdWords, Google Analytics, and B-to-B Internet marketing. Google Analytics was a close second. So, I thought I’d discuss in this post how to evaluate whether Google Analytics is right for your business. Google Analytics is used by about 50% of the top 1,000,000 websites as ranked by Alexa. then you’ll get some benefit out of using Google Analytics.

Gut Feeling or Analytics – which is better?

Buzz Marketing for Technology

Of course you know as a CMO of a leading Social Media analytics firm – I think you can guess which side of this argument I was on. But seriously, my buddy honestly wanted to know – so what can you do with all this good social media analytics that you talk about?

Social Attribution: Because Web Analytics Is the Wrong Tool for the Job

Simply Measured

Enough abstract metaphors, let me just lay it out there: If you’re using web analytics to attribute the onsite activity driven by social, you’re using the wrong tool. Web analytics tools rely on referrers and user agents to indicate where someone came from to get to your website.

A Guide To Facebook Page Post Analytics

Shift Digital

I am loving the new Post Analytics feature that Facebook rolled out for Facebook Pages this week. I’m sure Facebook added it so that more people will buy Promoted Posts , but it is very helpful for page owners in a lot of ways.

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Book Review: Digital Marketing Analytics [video]

Jeff Esposito

Chuck Hemann and Ken Burbary are some smart dudes, so I had some high expectations when my copy of Digital Marketing Analytics come in. Oh and if you want to buy the book, you can get it from Amazon.

Social Media Trends 2012 – Analytics and Measurement

Proactive Report

Better use of analytics and more focus on measurement. Let’s take a look at Analytics and Measurement. Analytics. Start by learning the basics of Google Analytics. Buy this book and spend 10 minutes a day reading it.

How to incorporate Google Analytics data into your social media strategy

Engaging Brand

Google Analytics is undoubtedly the best free web analytics software available for blogs, website owners, e-tailers, and any other kind of website. If you’re a business owner, it’s likely that your website already has the Google Analytics tracking code in place. An analytics tool is integral for determining essential metrics that help analyze the success of your business. Analytics will then start tracking data within 24 hours of code installation.

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5 Steps Required to Building a Best Practice Digital Analytics Function

Convince & Convert

That digital analytics function does not just happen. So what does it take to build a best-in-class digital analytics function from scratch? There are five things that every organization should undertake: Build Your Analytics Toolbox. Image via BigStockPhoto.com.

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Analytic Data: Dive In for a Look at Your Website Messaging

PWB Marketing Blog

The same holds true with using analytic data. So as a search marketing professional I asked to see the analytics. Guess what, an analytic code was not added to the website when it was built. Do you look at analytic data when making decisions for your website?

Analytic Data: Dive In for a Look at Your Website Messaging

PWB Marketing Blog

The same holds true with using analytic data. So as a search marketing professional I asked to see the analytics. Guess what, an analytic code was not added to the website when it was built. Do you look at analytic data when making decisions for your website?

Brand Monitoring, Social Analytics, Social Insights

www.web-strategist.com

Two trends, social analytics intelligence, and social business value networks, which I’ll discuss at a later time. Social Analytics and Social Insights are Components of the Social CRM Suite. Social Analytics Intelligent.

There is NO Passive Marketing with Social!

Buzz Marketing for Technology

Suffering from the lack of true and authentic knowledge of their audiences, or any provision for real-time data or analytics, they are consigned to a passive role: spend money and hope it creates the intended outcome.

Google: The search party is not over

Idaconcpts

[This is a guest post by Zachary Zawarski, a Google Apps Consultant , in response to Fortune Magazine's article Google: The search party is over.].

The 11 Best Content Marketing, SMO, and Marketing Performance Management Tools

Webbiquity SMM

Web analytics tools are often all small to midsized firms will need to track their digital marketing performance—particularly when combined with marketing analytics dashboards that pull in data from social media accounts and other sources. 3) Agency Analytics.

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Analytics for Content Marketers and Bloggers: What Do You Need to Track?

ProBlogger

Google Analytics has been my tool of choice to analyze my data daily. It’s a good idea to connect your Google Webmaster Tools with your Analytics so that you can get the entire reading under one platform. Simply, log into Google Analytics, then click on Acquisition>All Traffic.

5 Keys toward Creating a Killer Twitter Audit

agora pulse

It makes no sense to buy fake followers who will never retweet your messages to your targeted customers. Twitter Analytics Twitter managementIs it time for a Twitter audit? Probably so. While juggling other business demands, it’s easy to neglect your social media accounts.

4 Questions CEOs Wish Marketing Could Answer – Without Having to Ask

Convince & Convert

Set up well-defined goals from the beginning and show the analytics of how your efforts are working to impact the KPIs that CEOs care about. CEOs: If your marketing team can’t provide clear analytics based on goals that drive your business, you need to find someone who can.

Buying Links: Is It Bad For Your Website?

PWB Marketing Blog

I researched the analytic information on his website and determined that the traffic drop came almost immediately after one of the Google updates. Just please don’t buy this! Don’t buy links without knowing specifically what you are getting.

Facebook Announces Several Metrics Updates, Corrected Bugs

SocialTimes Facebook

The bugs affected organic reach in page insights , video watches, time spent on Instant Articles , referrals in Analytics for Apps and follower counts in interest lists. In our Facebook Analytics for Apps dashboard, one metric called “Referrals” is miscalculated.

Email Still Trumps Social Media for Online Marketing

Pamorama

But a recent report from Custora , maker of a predictive analytics platform, reveals that online retailers are winning new customers via traditional email marketing at quadruple the rate they did four years ago.

Forensiq to Provide Ad Fraud Detection Services for Twitter MoPub

SocialTimes Twitter

Forensiq leverages machine learning , JavaScript tag analytics and Internet-protocol analysis, among other proactive measures, to detect even the most mature fraud techniques. Advertising/Marketing Twitter ad fraud Ad Fraud Detection Applications apps David Sendroff Forensiq Fraud Detection Internet protocol Janae McDonough javascript Machine Learning Meridith Miller mobile MoPub privacy Programmatic Ad Buying safety security

Premium WordPress Themes – What Do People Buy & Why

Kikolani

It’s been almost a year, and I thought I would share some stats of what people decided to buy after reading the post. How to Set Up Blog Comments as Goals in Google Analytics Using WordPress Hacks.