UGC + Social Distancing: Bringing the In-Store Experience Online

Pixlee

One answer is with user – generated content (UGC). UGC offers a way for brands to build more authenticity into their marketing and often leads to more sales. UGC is 35% more memorable than other media, and 50% more trusted. Utilize UGC Efficiently.

UGC 61

How to Incorporate UGC Into Your Inbound Marketing Strategy

Pixlee

One of the reasons most organizations don’t get the most out of their user-generated content is because UGC tends to live within their social media or customer marketing department, and this department doesn’t always live on the same proverbial floor as their bloggers, web copywriters, and other marketing team members who manage their CMS or website/blog updates. This disconnect results in underutilization of their UGC, leaving money on the table. Inbound Strategy and UGC.

UGC 63

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

How Big Brands Get Permission to Use UGC

Convince & Convert

Scaling User-Generate Content for a Big Brand. The challenge for Pet360 has been finding a way to gain explicit permission for UGC on such a large scale. Curalate is a visual marketing platform that helps with scheduling, analytics, and gaining permission to use images. But with Curalate they could ask permission at scale, allowing them to use UGC across social platforms as well as in a slide shows for email campaigns. Tweetable Moments We do so much talking.

UGC 101

Ultimate Guide to User-Generated Content

Later

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . In fact, 55% of consumers trust user-generated content over any other form of marketing, making it a surefire way to boost your sales and improve brand loyalty. . Tips for Using UGC on Facebook.

UGC 83

The Complete Guide to Instagram Stories for Brand Marketers

Ignite Social Media

It’s no question that Instagram Stories have become a major component of every brand’s social media marketing strategy. Brands should be using the unique features of Instagram Stories to further engage their audience (i.e. Stories Analytics: What Metrics to Expect.

9 Instagram analytics tools to help you crush it in 2019

Sprout Social

From social listening to engagement metrics, businesses on Instagram are spoiled for choice when it comes to Instagram analytics. Zeroing in on the right Instagram analytics tools can be tricky, though. That’s why we put together a comprehensive list of Instagram analytics tools you can use in tandem to master your key marketing metrics. Use these Instagram analytics tools to transform into a power user. Ready to try today’s top Instagram analytics tools?

Three Key Reasons Why User Generated Content Works for Influencer Marketing

Talkwalker SM

Influencer marketing and user generated content (UGC) are rapidly becoming the most widely-used online marketing strategies. With rising rates of ad blocking, the adoption of mobile-first everything, social media app use, and declining rates of TV viewership, brands and marketers of all industries are realizing just how critical digital influencers are to an effective, comprehensive, and multi-platform marketing strategy. UGC Drives Purchase Decisions . UGC is Credible.

What to Look for in an Instagram Posting App

agora pulse

Sharing UGC. Some businesses thrive by posting UGC (user-generated content). This is critical for organizations and brands that post a lot of user-generated content. Analytics. My must-have feature list includes analytics reports. Instagram content calendar instagram management photography publishing schedule security ugcWhen I first started managing Instagram accounts for organizations, I did it all manually.

Image Recognition in Action: Kylie Jenner, Beauty Brands and the Age of User-Generated Content

Talkwalker SM

Brands are constantly aiming to be where the conversation is happening, and consumers are holding the loudspeaker. Social media users decide when, where, and how they want to engage with brands. Beauty brands have capitalized on major influencer marketing strategies across visual platforms like Instagram, Facebook, and more. But, the gap between strategy and where to find the prolific content known as UGC (user-generated content) needs to close.

UGC 60

How 8 Brands are Using Linkin.bio to Sell on Instagram

Later

In the following post, we look at 8 brands that are using Linkin.bio to sell on Instagram: How to Sell on Instagram with Linkin.bio. You can also check in on your Instagram analytics, track Linkin.bio clicks and pageviews from your Later dashboard, which helps refine your Instagram strategy even further! When it comes to promoting products on Instagram without being overbearing or pushy, few do it as well as direct-to-consumer underwear brand MeUndies.

3 Brands Boosting E-commerce Sales with User-Generated Content 

Pixlee

It’s been proven that integrating UGC into brand marketing campaigns helps acquire new customers, drive loyalty, and increase revenue. Consumers trust user-generated content above branded content and are more likely to make a purchase based on the word of mouth marketing from their peers. UGC marketing is powerful because it can be used across multiple channels and platforms. These examples show how three brands boosted e-commerce sales with user-generated content.

UGC 63

How to Sell on Pinterest: An E-commerce Guide for Brands

Later

Discovering how to sell on Pinterest can be a real game-changer for your brand or business. Pinterest may often be overlooked by brands, but it can be one of the best platforms for driving awareness, clicks, and sales. Strengthen the Sense of Community Around Your Brand. Get to Grips with Pinterest Analytic. This could be a handy infographic, styling tips, or even a branded quote. . How to Sell on Pinterest Tip #7: Get to Grips with Your Pinterest Analytics.

12 Myths Holding You Back From Instagram

Later

So here’s the truth about 12 BIG Instagram myths — so you can start growing your brand on Instagram with confidence: Instagram Myth #1: Instagram is Shadowbanning Business Profiles. In fact, there are so many bonuses to switching to a business account that it’s worth considering the move — you could have access to better Instagram analytics, swipe up links in Instagram Stories, and even the ability to auto publish to Instagram with Later! .

Introducing Talkwalker Image Recognition: The Future of Social Listening

Talkwalker SM

Pictures present an incredible opportunity for brands. Today, Talkwalker is making it easier for brands to harness the power of images and add a new dimension to their social listening strategy. We’ve announced the launch of proprietary image recognition technology that will allow over 30,000 brands to identify their logos in images posted on social channels and online. Research has shown that up to 80% of pictures don’t reference brands in the accompanying text.

UGC 92

10 Top Instagram Marketing Tools to Grow Your Business

agora pulse

Start with an Instagram post or Stories template, and add text or graphic elements that make your brand shine. per user per month for premium features and brand kits; Easil Edge features everything from Plus and thousands of industry-tailored templates. When you want to capture your brand’s aesthetic on Instagram, perfecting your grid is key. This app also has built-in hashtag research tools, analytics, and photo filters to help you manage your Instagram account.

Pixlee Joins the New Shopify Plus Certified App Program

Pixlee

We’re thrilled to announce that Pixlee is joining the new Shopify Plus Certified App Program as the very best UGC and influencer partner for brands using Shopify Plus. Why Brands Select a Certified App Partner.

UGC 82

Using Social Listening to Reveal Actionable Insights

Talkwalker SM

Using the social media analytics platform Talkwalker , we learned these three articles alone had a combined reach of more than 40 million people. Understanding the headlines and popular social conversations related to your brand, issue or cause is the first step in collecting valuable information about your audience. Social listening can also inform when a brand should join a conversation.

UGC 70

How to Schedule 1 Week of Instagram Posts in 20 Minutes

Later

For example, if you’re a wellness brand it would make sense to create go-to labels that make your content curation easier, such as: “health food,” “mindfulness,” and “fitness.” . Speed Up Your User-Generated Content (UGC) Collection with Later. Can you schedule Instagram posts?

5 Ways to Elevate Loyal Customers on Social

Likeable

When brands think about community management , they usually think about addressing customer issues, complaints, and crises. Unfortunately, many customers’ positive posts are ignored by brands, which means these brands are missing out on opportunities to deepen relationships, show that they’re listening, and give their customers a sense of their personality. Share UGC. On Instagram, there are studies that suggest that UGC posts have a 4.5

UGC 49

7 Hashtag Search Tools That Are Crazy Easy to Use

agora pulse

With hashtags, you can do everything from increasing your brand’s reach and tracking trending topics on social media to launching user-generated content (UGC) campaigns and identifying influencers. All Hashtag features a suite of tools designed to help you build your brand and generate more engagement for your content. Hashtag analytics. If you want to find out how popular your hashtags are , take a look at the analytics tool. Hashtag analytics.

How to Get More From Instagram (Without More Work!)

Later

With Later Premium, you get access to your best times to post — they’ll be automatically highlighted in your weekly content calendar, along with other Instagram management perks like suggested hashtags, deeper analytics, and video, stories, and carousel scheduling on Instagram! As Instagram Stories continue to grow in popularity, brands are taking them as seriously as their regular Instagram posts by creating highly designed stories that stop people from swiping past!

How to Use Instagram Stories to Increase Reach

agora pulse

Stories have turned out to be an unbelievably valuable tool for brands and businesses, disappearing content and all. My personal favorite way to use Instagram Stories is to expand reach, building brand awareness in the process, and in this post, I’ll show strategies you can use to do just this. As of late last year, you can get analytics information on Stories , though the metrics are slightly different than regular posts. Encourage Users to Create UGC.

7 Best Practices To Rock Your Instagram Stories

agora pulse

There are four Instagram Stories stickers that all brands and businesses should be using. These allow you to share your branded hashtag, which is clickable by users watching your story. This is exceptional social proof, and it can be used to encourage more UGC.

The Social Media Manager’s Top 5 Priorities for in 2019

Pixlee

In recent years, brands have increasingly put social media and social media managers at the center of their overall marketing strategies — and for good reason. Social media allows brands to build strong communities and drive sales, fine-tune campaigns and get insight into market trends. In 2019, social media will become even more closely connected to your brand’s bottom line, and it’s up to your social media managers to maximize the immense opportunity it presents.

How Pixlee’s E-Mail API Helps Brands Supercharge E-mails with User-Generated Content

Pixlee

Emails are a tried-and-true way for e-Commerce brands to engage with their customers across the customer journey. One way to enhance marketing emails is with user-generated content (UGC.) Merge Tags for Analytics. Using Merge tags for analytics is a fairly common practice used throughout the email marketing landscape. Source: an example of an abandoned cart email with complementing UGC photos by American Giant.

8 Reasons Why Your Sales Aren’t Picking up on Instagram

Pixlee

But what if your brand has been on the social medium for quite some time, and you constantly find yourself putting in so much effort, without any return? Brands like Zebra Pens are utilizing their Instagram content on their product pages to drive direct sales from the posts.

UGC 77

You Again? Avoid Spamming Your Followers on Social Media

agora pulse

Let’s look at how to identify and stop social media spam, so you can let your brand and its genuine content shine. When you want to get the word out about your brand, it’s easy to go overboard with promotional posts. After all, you want to make sure your followers know about your new products, your special sales, and all the benefits your brand offers. Are you posting too much about your brand? Reciprocate by sharing influencers’ UGC on your brand’s page.

UGC 91

How to Get More Followers on TikTok

Later

So with no two For You pages the same, there’s the opportunity for every brand to get in front of the right audience. Before we get to tactics, there are a few things brands and businesses should know about TikTok to help define the best strategy for growing your TikTok community. #1: Brands like The Washington Post , Aerie , and Gucci have all joined the ranks of TikTok and have gained millions of followers — and not from only lip-syncing and dancing!

7 Tricks for Instagram Accounts with Low Engagement Rates

Pixlee

Not only do brands, influencers, and potential partners look at this rate for social proof, but your potential customers are checking it out too. UGC is a great way to encourage your followers to engage with your posts. Because UGC isn’t created by your brand, users see it as more relatable and trustworthy. Using UGC also gives you a bit of a break from constantly creating new content ideas, and it might even provide you with some inspiration.

UGC 61

7 Best Practices To Rock Your Instagram Stories

agora pulse

There are four Instagram Stories stickers that all brands and businesses should be using. These allow you to share your branded hashtag, which is clickable by users watching your story. When they click, they’re taken to the hashtag’s feed and can see all the other UGC shared with it. This is exceptional social proof, and it can be used to encourage more UGC. This is an excellent way to build brand awareness. Incorporate UGC & EGC.

How to Setup and Run an Ecommerce Referral Program

Pixlee

It also has to suit your brand messaging and intended audience. You can offer cash rewards for advocates who promote your brand to their peers. Research suggests that for stronger brands, rewarding both parties works better. Meanwhile, for the newer brands, rewarding the referrer gives slightly better returns compared to rewarding both equally. Deepening brand loyalty for existing customers and motivating them to refer should be your priority.

An Interview with Christophe Folschette – Why Visual Listening is The Next Big Thing for Marketers

Talkwalker SM

From celebrity selfies to user generated content for brands, visuals are everywhere: on Instagram, Twitter, Facebook, Buzzfeed and beyond. For marketers this kind of content is gold dust that has a tendency to spread like wildfire and helps brands connect with their increasingly social savvy audiences. To explain why this is important and how brands can use this technology we caught up with Talkwalker founder, Christophe Folschette.

UGC 83

Instagram SEO: 6 Ways to Increase Your Discoverability

Later

Just like your Name field, your bio should be optimized with keywords for your brand and business. . See how health and beauty brand Golde has included keywords like “superfood,” “health,” and “beauty” in the first line of their bio: . This isn’t just a great way to let your new followers know what your brand is about. You can use them for community-building, sourcing user-generated content (UGC), running campaigns, researching your audience, and more. .

SEO 87

Instagram Stories Views Are Down – Here’s How to Fix It

Later

While this can be a short-term blow to your brand metrics (and maybe your self-esteem too), this is a great move for the long-term. Here are our top 6 tips: How to Increase Instagram Stories Views #1: Review Your Analytics. Instagram growth starts with understanding your Instagram analytics, and it’s no different for stories. Look for things like type of content (lifestyle, product, UGC, etc), editing style, or days of the week.

How to Measure the ROI of User-Generated Content

Pixlee

User-generated content (UGC) images take the power of word-of-mouth to a new level, articulating the value of a product or service through a more authentic, visual lens. Whether these are shared through Instagram posts, Yelp reviews, Youtube videos, or in other ways, user-generated content has become increasingly prevalent and important for brands to maintain in order to influence customers’ purchasing decisions. . Why should brands prioritize earned content?

ROI 46

Use Data From Your Social Media Report to Create Share-Worthy Content

agora pulse

Find out how to use the data from your social media reports to learn more about your audience and create content that your fans will love—while helping your brand grow. It doesn’t matter if you work for an established brand, want to build your company’s social media presence from the ground up, or work for a social media marketing agency. Check native social media analytics for even more detailed data. Did user-generated content (UGC) spark engaging conversations?

21 Ways to Get More Engagement on Instagram Stories

Later

Building a large and loyal audience of Instagram Stories viewers is a great way to build brand engagement – think of your stories like a magazine or reality tv show about your business. When you storyboard your Instagram Stories ahead of time, you’re putting time aside to make sure that everything you post has a clear purpose and tells a little bit more about your brand and business. 9: Reposting UGC in Content Themes for Your Audience.

How to Plan the Perfect Holiday Marketing Campaign (+ Free Checklist!)

Later

And holiday campaigns don’t have to just revolve around “selling” — brands are getting really creative with how they position themselves during this competitive sales time. Here’s a rundown of Instagram shopping features and how your brand can get involved: #1.

Why User-Generated Video Content Ups Your Credibility

Convince & Convert

It’s a reality that your brand should not only be aware of but also embrace. As a brand, it is your responsibility to keep tabs on the content that is generated about you. Mention is a great tool for that, as it not only tracks keywords, but also gives you analytics on what gets shared the most and lets you track your competitors. Just take a look at UGC videos that are enhancing the enhancing the news and helping teach new cooking tips.

Video 84

#SproutChat: Reaching Your Audience on Instagram

Sprout Social

Instagram allows brands to simultaneously scale and individually hone in on engagement opportunities with fans. That said, keep it high quality and STUDY YOUR ANALYTICS. Top rule is reflect our culture & brand honestly. Uses Branded & Popular Hashtags. Branded hashtags tend to resonate better with an audience and can help any brand stand out among competitors. SproutSocial A4 Branded hashtags are good for branding & community building.

UGC 77

Where is the Instagram Aesthetic Headed in 2020?

Later

Whether you’re a brand, business or influencer, we’re showcasing the best Instagram aesthetic trends and predictions you’ll want to know for 2020: . To help you map out what 2020 could look like for your brand on Instagram, we teamed up with Erin Dykstra from Something Social LA , Micah Heykoop of Matte Black , Jordan Hughes, Social Media Lead at Ritual. . Instagram Aesthetic Trends #3: A Curated UGC Feed . And the easiest way to get on board with the UGC is with Later !

5 Ways to Make Your Influencer Collaboration Successful – From a Former Micro-influencer

Pixlee

From streetwear “hype beasts” to TikTokers selling out a brand’s limited-edition products within minutes, consumers want what they can’t have and are willing to pay a pretty penny for it. Researching influencers before choosing one to work with can save brands a lot of time. Once a brand has decided on what type of campaign they want to run, the immediate criteria brands should be looking for are authenticity, consistency, reach, and engagement.

3 Ways Wahl Professional Grew Its Instagram Community by 56%

Sprout Social

A dedication to social media engagement , integrating existing communities and using analytics tools are three ways that brands can ensure their Instagram presence remains robust. User-generated content on Instagram is significant for any brand’s social strategy because it’s authentic. A Bazaarvoice study on UGC and millennials found that 84% of the demographic are at least somewhat influenced by this type of content when making a purchasing decision.