How Big Brands Get Permission to Use UGC

Convince & Convert

Scaling User-Generate Content for a Big Brand. The challenge for Pet360 has been finding a way to gain explicit permission for UGC on such a large scale. Curalate is a visual marketing platform that helps with scheduling, analytics, and gaining permission to use images.

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How to Incorporate UGC Into Your Inbound Marketing Strategy

Pixlee

This disconnect results in underutilization of their UGC, leaving money on the table. However, mapping out your UGC assets to your marketing processes, and operationalizing it into your team’s workflows will ensure that you are able to get the most out of your customers’ content.

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Ultimate Guide to User-Generated Content

Later

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! .

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9 Instagram analytics tools to help you crush it in 2019

Sprout Social

From social listening to engagement metrics, businesses on Instagram are spoiled for choice when it comes to Instagram analytics. Zeroing in on the right Instagram analytics tools can be tricky, though. That’s why we put together a comprehensive list of Instagram analytics tools you can use in tandem to master your key marketing metrics. Use these Instagram analytics tools to transform into a power user. Ready to try today’s top Instagram analytics tools?

Three Key Reasons Why User Generated Content Works for Influencer Marketing

Talkwalker SM

Influencer marketing and user generated content (UGC) are rapidly becoming the most widely-used online marketing strategies. UGC Drives Purchase Decisions . Top beauty blogger and influencer, Mariana Hewitt, recommends some of her favorite hair brands. UGC is Credible.

Would Consumers Care if Your Brand Disappeared Tomorrow?

Pixlee

A recent survey report conducted by Havas Media revealed that consumers would not care if 77% of 1,800 brands from 31 markets and 22 industries disappeared. Even more, the study revealed that 58% of brand content is not meaningful. What makes a brand meaningful?

Image Recognition in Action: Kylie Jenner, Beauty Brands and the Age of User-Generated Content

Talkwalker SM

Brands are constantly aiming to be where the conversation is happening, and consumers are holding the loudspeaker. Social media users decide when, where, and how they want to engage with brands. Why UGC is Powerful for Beauty Brands.

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How 8 Brands are Using Linkin.bio to Sell on Instagram

Later

In the following post, we look at 8 brands that are using Linkin.bio to sell on Instagram: How to Sell on Instagram with Linkin.bio. When it comes to promoting products on Instagram without being overbearing or pushy, few do it as well as direct-to-consumer underwear brand MeUndies.

3 Brands Boosting E-commerce Sales with User-Generated Content 

Pixlee

It’s been proven that integrating UGC into brand marketing campaigns helps acquire new customers, drive loyalty, and increase revenue. Consumers trust user-generated content above branded content and are more likely to make a purchase based on the word of mouth marketing from their peers. UGC marketing is powerful because it can be used across multiple channels and platforms. These examples show how three brands boosted e-commerce sales with user-generated content.

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Instagram Stories Views Are Down – Here’s How to Fix It

Later

While this can be a short-term blow to your brand metrics (and maybe your self-esteem too), this is a great move for the long-term. Here are our top 6 tips: How to Increase Instagram Stories Views #1: Review Your Analytics. Take note of how SPF skincare brand Supergoop!

21 Ways to Get More Engagement on Instagram Stories

Later

Building a large and loyal audience of Instagram Stories viewers is a great way to build brand engagement – think of your stories like a magazine or reality tv show about your business. 9: Reposting UGC in Content Themes for Your Audience.

12 Myths Holding You Back From Instagram

Later

So here’s the truth about 12 BIG Instagram myths — so you can start growing your brand on Instagram with confidence: Instagram Myth #1: Instagram is Shadowbanning Business Profiles. In fact, there are so many bonuses to switching to a business account that it’s worth considering the move — you could have access to better Instagram analytics, swipe up links in Instagram Stories, and even the ability to auto publish to Instagram with Later! .

Introducing Talkwalker Image Recognition: The Future of Social Listening

Talkwalker SM

Pictures present an incredible opportunity for brands. Today, Talkwalker is making it easier for brands to harness the power of images and add a new dimension to their social listening strategy. User generated content – It’s time for brands to focus on users.

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Using Social Listening to Reveal Actionable Insights

Talkwalker SM

Using the social media analytics platform Talkwalker , we learned these three articles alone had a combined reach of more than 40 million people. Social listening can also inform when a brand should join a conversation.

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5 Ways to Elevate Loyal Customers on Social

Likeable

When brands think about community management , they usually think about addressing customer issues, complaints, and crises. Perhaps you plan to seek out top engagers, fans with large followings, or even customers that are just really loyal to your brand. Share UGC.

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How to Use Instagram Stories to Increase Reach

agora pulse

Stories have turned out to be an unbelievably valuable tool for brands and businesses, disappearing content and all. As of late last year, you can get analytics information on Stories , though the metrics are slightly different than regular posts. Encourage Users to Create UGC.

How Pixlee’s E-Mail API Helps Brands Supercharge E-mails with User-Generated Content

Pixlee

Emails are a tried-and-true way for e-Commerce brands to engage with their customers across the customer journey. One way to enhance marketing emails is with user-generated content (UGC.) Merge Tags for Analytics.

7 Best Practices To Rock Your Instagram Stories

agora pulse

There are four Instagram Stories stickers that all brands and businesses should be using. These allow you to share your branded hashtag, which is clickable by users watching your story. This is exceptional social proof, and it can be used to encourage more UGC.

7 Best Practices To Rock Your Instagram Stories

agora pulse

There are four Instagram Stories stickers that all brands and businesses should be using. These allow you to share your branded hashtag, which is clickable by users watching your story. This is exceptional social proof, and it can be used to encourage more UGC.

7 Tricks for Instagram Accounts with Low Engagement Rates

Pixlee

Not only do brands, influencers, and potential partners look at this rate for social proof, but your potential customers are checking it out too. UGC is a great way to encourage your followers to engage with your posts. UGC is a fairly simple way to help skyrocket your engagement.

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10 Strategies to Drive Traffic and Sales from Instagram

Later

Understanding how to drive traffic from Instagram can be one of the best marketing tactics for your business or brand. For example, beauty brand Trinny London shares quick makeover videos on their IGTV channel, all shot on-the-fly on mobile. . But what makes a great brand ambassador ?

How to Measure the ROI of User-Generated Content

Pixlee

User-generated content (UGC) images take the power of word-of-mouth to a new level, articulating the value of a product or service through a more authentic, visual lens. Why should brands prioritize earned content? An example of user-generated content on a brand website.

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An Interview with Christophe Folschette – Why Visual Listening is The Next Big Thing for Marketers

Talkwalker SM

From celebrity selfies to user generated content for brands, visuals are everywhere: on Instagram, Twitter, Facebook, Buzzfeed and beyond. To explain why this is important and how brands can use this technology we caught up with Talkwalker founder, Christophe Folschette.

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Where is the Instagram Aesthetic Headed in 2020?

Later

Whether you’re a brand, business or influencer, we’re showcasing the best Instagram aesthetic trends and predictions you’ll want to know for 2020: . But as a brand, you still need to think about what the brand position is and how your tone of voice can be represented through your images.” .

The Social Media Manager’s Top 5 Priorities for in 2019

Pixlee

In recent years, brands have increasingly put social media and social media managers at the center of their overall marketing strategies — and for good reason. Social media allows brands to build strong communities and drive sales, fine-tune campaigns and get insight into market trends.

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Why User-Generated Video Content Ups Your Credibility

Convince & Convert

It’s a reality that your brand should not only be aware of but also embrace. As a brand, it is your responsibility to keep tabs on the content that is generated about you. Just take a look at UGC videos that are enhancing the enhancing the news and helping teach new cooking tips.

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How to Plan an Instagram Stories Campaign (+ Free Step-by-Step Guide)

Later

There was a time when brands weren’t sure how Instagram Stories fit into their visual marketing. That objective can be broad, like building brand awareness, or it can be specific, like generating sales for a new product release.

How to Setup and Run an Ecommerce Referral Program

Pixlee

It also has to suit your brand messaging and intended audience. You can offer cash rewards for advocates who promote your brand to their peers. Research suggests that for stronger brands, rewarding both parties works better. Meanwhile, for the newer brands, rewarding the referrer gives slightly better returns compared to rewarding both equally. Deepening brand loyalty for existing customers and motivating them to refer should be your priority.

9 essential social media management tools for marketers

Sprout Social

In addition to planning a comprehensive social strategy, responsiveness is a crucial factor that influences people’s experience with your brand on social media. In fact, the Sprout Social Index: Edition XI found that it is the top brand action that would prompt consumers to buy from a brand.

3 Ways Wahl Professional Grew Its Instagram Community by 56%

Sprout Social

A dedication to social media engagement , integrating existing communities and using analytics tools are three ways that brands can ensure their Instagram presence remains robust. To date, @wahlpro’s three top-performing posts consist of curated UGC.

Ultimate Guide to Instagram For Fashion

Later

When it comes to brands using Instagram for fashion, it’s a fast-paced, competitive world that has tons of business benefits. . Instagram For Fashion: Why is it So Successful for Brands? The Types of Content Every Fashion Brand Should be Posting. User-generated content (UGC).

#SproutChat: Reaching Your Audience on Instagram

Sprout Social

Instagram allows brands to simultaneously scale and individually hone in on engagement opportunities with fans. That said, keep it high quality and STUDY YOUR ANALYTICS. Top rule is reflect our culture & brand honestly. Uses Branded & Popular Hashtags. Branded hashtags tend to resonate better with an audience and can help any brand stand out among competitors. SproutSocial A4 Branded hashtags are good for branding & community building.

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New Rules for Instagram Hashtags: How to Find the Right Hashtags for Your Business

Later

It’s a brand new year and like almost everything else related to Instagram, best practices that worked in the past just aren’t as effective anymore. And don’t forget to use your branded hashtag whenever it makes sense! The rules for Instagram hashtags have changed.

6 Tips for Organizing Instagram Content with Later

Later

For example, you can create labels for user-generated content (UGC), social campaigns, or even for photos that have a certain color palette. Did you know that 62% of consumers have become more interested in a brand or product after seeing it on stories?

The Ultimate Guide to Instagram Hashtags in 2019

Later

So it really is worth creating a hashtag strategy for your brand if you want to grow you account! . How to Create Your Own Branded Instagram Hashtag. #1: Find Your Top Performing Hashtags with Later’s Hashtag Analytics. Branded Hashtags.

5 Great Hashtag Campaigns From The Hospitality Industry

Talkwalker SM

A good hashtag can redefine your online brand identity, provide you with new ways to interact with your customers and help you promote product and services to new audience segments. Why should you bother creating your own hashtag campaign ?

Top 7 Social Media Management Tools of 2018

Socialmedia.biz

With such widespread use, businesses now have a large audience that they can simply tap into for generating leads and creating brand awareness.

30+ Free Instagram Tools to Help You Grow Your Following

Buffer Social

If you would like to connect multiple Instagram accounts or get the analytics, you could give Buffer for Business a go. On the free plan, you can schedule up to 30 photos per month, search and repost user-generated content (UGC), and get basic analytics. Other analytics tools.

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The Newest Black Friday + Cyber Monday Ideas for Your Social Media Marketing

Buffer Social

We’ve researched some of the trendiest marketing ideas for Black Friday + Cyber Monday, including flash sales, messenger marketing, and UGC. Find out some of the numbers behind Black Friday and Cyber Monday, and see what the most cutting-edge brands are trying out this holiday season.

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10 Instagram Hashtag Hacks + Tricks You Definitely Want to Try

Later

The account uses hashtags to describe its product and business, like #littlespoon, #babyblends, #freshbabyfood, and #organicbabyfood as well as its own branded campaign hashtags like #itsfreshbaby and #nomoreoldbabyfood.