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Social Media News Ticker: Facebook Launches Paper, Twitter Tweaks Homepage Search, Foursquare Now Delivers

The Realtime Report

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter and Foursquare: Facebook launches mobile app Paper. Foursquare. Any social media updates we missed? And have you checked out Facebook’s Paper yet?

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Social TV Analytics: Commercials Spur 145% Lift in Social Media Comments for Mike’s Hard Lemonade

The Realtime Report

Mike’s Hard Lemonade saw a 145% lift in social media comments during a recent TV commercial campaign, according to a recent case study by AdAge and social-TV analytics company Bluefin Labs. ” According to AdAge, “From a social-TV perspective, shows and commercials are basically all programming.”

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5 Apps To Enhance Your Brand

Idaconcpts

The use of smartphones among consumers continues to grow as they continue to use apps for purchasing goods and services and search for different brands. With the growth of smartphones, companies are focusing to increase their brand visibility and sales through smartphone apps. FourSquare. It’s available for iOS and Android.

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Don’t Forget the Big Picture in Social Media Strategy

Convince & Convert

These Social Pros operate on different levels in very different fields. But they are united by the importance of analytics and integration in digital marketing. Tweetable Moments Social isn’t necessarily a deal closer most of the time; a lot of it is brand recognition. MarketingProfs Marketing Manager, Rob Zaleski.

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Monday’s 5 Social Media Must-Reads

Firebelly

Below are 5 social media must-reads from last week that we wouldn’t want you to miss. HOW TO: Get the Most Out of Advanced Social Media Search. By Ann Smarty Social media search — the ability to tap into thousands of real-time updates — has long been a hot topic. What’s holding them back?

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Taking a Peek at Twitter Analytics

Social Media Marketing

These two, unique to PeekAnalytics, metrics provide insight into how far a message can potentially travel throughout the social-media sphere beyond its initial tweeting. And, what of social use and social memberships? 60% of the audience identifies as being medium-to-heavy social media users.

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The Rise Of Hispanics On Social Media

Idaconcpts

Businesses have been turning to social media to connect with their consumers in a new and exciting way. Furthermore, Latinos are taking over social media in a big way. When you break it all down, Latinos are looking for brands that interact with them, as opposed to selling to them. Image Credit: Latism.org.