Razor Social

NOVEMBER 29, 0002

Are you using the right social media analytics tools to monitor, assess and improve your social media performance? What analytics are you measuring and what should you be measuring in your social media tracking ? Monitoring your social media analytics can make the difference between the success or failure of your social media presence.

Analytics 89

Analytics Social Media How To Analysis 89

Keyhole.co

MAY 25, 2022

Hence, understanding what social media analytics are, how to interpret them, and how to use them to increase traffic and sales is just as important as implementing any social media strategy. In this post, we’ll shed light on how to comprehend social media analytics and use the data to scale your business and rise above the competition.

Analytics 52

Analytics Social Media ROI Metrics 52

Firebelly

NOVEMBER 8, 2011

Google+ Pages for brands have launched; let the comparisons to Facebook brand pages begin! Many people have been boasting the potential search engine optimization advantages these Google+ Pages will have, but there are 5 important things Facebook Pages have that Google+ Pages currently do not. Vanity URLs.

Google 227

Google Brands Comparison Policies 227

Sprout Social

SEPTEMBER 7, 2022

For comparison, it took eight years for both Facebook and Instagram to hit that milestone. With a platform as wildly popular as TikTok, you want to make sure you’re creating a presence for your brand so you can reach and engage some of those billion users. Create and brand your TikTok account.

Brands 88

Brands Marketing Influencer Analytics 88

Hootsuite

SEPTEMBER 14, 2023

By tuning in to the conversations that your target audience is having–both about your brand and the broader topics in your industry–you can gain valuable insights into how they think, what they care about, and what motivates them. Advanced analytics and insights. Ability to target influencers or brand advocates. Try for free 2.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

The Realtime Report

AUGUST 13, 2012

Four in 10 of the Interbrand Top 100 brands are now on Instagram, according to a new study by Simply Measured. How active are these top brands on Instagram? But overall, luxury brands are the real leaders on Instagram - Burberry, Tiffany & Co. 37 have an active profile. 26 post more than one photo per week.

Instagram 189

Instagram Brands Comparison iPhone 189

Keyhole.co

JUNE 7, 2023

When we think of a B2B branding toolkit, the first thought to pop up in our minds is a handbook that contains the brand’s preferred tone of voice, colors, typography, imagery, vision, values, and messaging pillars. However, in recent years, a branding toolkit can do with some upgrades. The most important upgrades of all?

B2B 52

B2B Tips Brands Marketing 52

Keyhole.co

NOVEMBER 19, 2023

Sub-Goals: If you prioritize developing a large following, devote substantial resources to Facebook. For comparison, Tumblr has 555 million and Instagram has 400 million. Target Audiences: For brands with target audiences made up of teenagers and young adults, make Snapchat a focus. billion users.

Template 52

Template Templates Examples Social Media 52

Buzz Marketing for Technology

JANUARY 23, 2013

Posted in Advertising Applications Branding Content Marketing Customer Experience Facebook Inbound Marketing Listening Personalization Social Media. So, you’re one of the seemingly millions of brands out there using Facebook to lure people over to your website. Hint: zero of them are Facebook’s fault.).

Conversation 276

Conversation Facebook Guidelines B2B 276

Keyhole.co

DECEMBER 9, 2022

Social media marketing is extremely crucial to create a sustaining brand image in people’s minds to stay in the competition. From small-scale businesses like home-bakers to big corporate brands, brands are using TikToks to reach out to people. It helps brands create a benchmark of their progress against their top competitors.

How To 52

How To Analysis Comparison Metrics 52

Unmetric

SEPTEMBER 12, 2018

Unmetric users will now be able to internally tag various pieces of content across Facebook, Twitter, and Instagram. Over the last few months, we heard a lot of our clients at top brands and agencies tell us one thing: they wanted the ability to create internal notes or annotations within owned and competitor content.

Strategy 66

Strategy Content Brands Comparison 66

SocMed Sean

FEBRUARY 15, 2022

In particular, TikTok’s popularity with a younger audience than Facebook or Twitter has quickly become fertile ground for marketing campaigns. While TikTok is still an emerging social media platform, having been launched in only 2016, it is growing at a blistering pace, even in comparison to other social media networks.

Trends 147

Trends Strategy Marketing Authentication 147

Hootsuite

MARCH 23, 2023

An AI caption writer for Instagram, Facebook, Twitter, and LinkedIn powered by ChatGPT is coming to Hootsuite. For AI tools to generate content that sounds the most like you or your brand, they have to understand your voice, content, and audience. And here are the results of this tweet, according to Hootsuite Analytics.

Twitter 75

Twitter HootSuite Comparison Metrics 75

Keyhole.co

OCTOBER 20, 2022

For example, if a brand has millions of followers, but only receives a few dozen interactions per post, it’s likely they’re not producing high quality content. Keyhole is a real-time conversation tracker that provides social listening, influencer, and profile social media analytics across platforms such as Facebook, Twitter, Instagram, etc.

Engagement 105

Engagement Metrics ROI Comparison 105

Keyhole.co

MARCH 9, 2023

If you’re looking for a social media listening tool in particular—one that can track what people are saying about your brand—then you’ve come to the right place. Keyhole offers social media listening and analytics for Twitter, Instagram, Facebook, YouTube, and other online media sources all in one easy to use dashboard.

Tools 84

Tools Sentiment Hubspot Price 84

agora pulse

MARCH 20, 2017

If you have been paying attention to Facebook lately, you might have noticed there are some new types of posts available on Facebook. In this article we will review how to use Facebook Canvas, as well as why you would want to use it in the first place. Why Use Facebook Canvas? Why Use Facebook Canvas?

Facebook 122

Facebook How To Comparison Mobile 122

Sprout Social

MARCH 7, 2024

A competitive analysis report typically contains information on marketing tactics, target audience demographics, product comparison and industry trends. A social analytics tool like Sprout Social helps you conduct market research on social channels using advanced social media listening.

Analysis 91

Analysis Report Examples Tools 91

Buffer Social

MAY 30, 2023

2) Flexibility on Channels Later requires paid users to purchase "social sets" that include one of each social channel (Instagram, Facebook, Twitter, Pinterest, TikTok, and LinkedIn), which may not suit every user's needs. In comparison, Buffer’s equivalent plan offers unlimited posts and full analytics.

Social Media Management 68

Social Media Management Social Media Tools Class 68

Keyhole.co

SEPTEMBER 15, 2020

For example, if your high-level marketing goal is to grow brand awareness, your social goal may be to increase impressions by 20% over last quarter. Will it be presented to a manager who may be less familiar with social media analytics? Most data points are fairly meaningless on their own unless there’s an explanation or comparison.

Template 112

Template Templates Report Social Media 112

Hootsuite

FEBRUARY 24, 2023

Social Studio supports publishing on Facebook, Twitter, LinkedIn, YouTube, Instagram, and Pinterest. Hootsuite’s social listening tools offer the same brand monitoring capabilities and more to help inform strategy across your business. Here are a few more of the top features you’ll find in Hootsuite Analytics.

HootSuite 83

HootSuite Social Media Management Tumblr Hashtag 83

agora pulse

JULY 17, 2020

To decide what type of report you should submit, think about your audience and where they’re at in terms of understanding analytics. Common social media goals include … Building brand awareness. Some metrics that align with common social media goals are to: Build brand awareness. Social-savvy marketers.

Report 147

Report Social Media Metrics Aggregator 147

Sprout Social

AUGUST 1, 2019

Reporting and analytics are key to any social strategy. Whether it’s reviewing content relevancy, looking at your share of voice or tracking your audience engagement, data helps your brand make smarter decisions on social. Of all the social networks, Facebook arguably gives you the most amount of data to work with. Impressions.

Report 78

Report Facebook How To Overview 78

Keyhole.co

MARCH 2, 2023

Platforms like Facebook, Instagram, and Twitter have become so integral part to our daily lives, that they’ve changed the way we meet, communicate, and network. Anyone who’s managed the social media accounts for a brand or business will gripe about content planning, audience targeting, ROI tracking , and the like.

Social Media 52

Social Media Tools HootSuite Marketing 52

Buffer Social

MARCH 28, 2017

Facebook Insights is one of the most powerful Facebook analytics tools available. When you dive into your Facebook Insights, you’ll receive a wealth of data to help you understand more about your Facebook Page. There’s a lot to learn about Facebook Insights. Getting to Facebook Insights.

Analytics 40

Analytics Strategy Facebook Social Media 40

Twist Image

JANUARY 23, 2018

Brands (and the people that work for them) are going apoplectic about where Facebook is headed next. Facebook founder and brainchild, Mark Zuckerberg , just published a long post about how Facebook will be changing in the next little while. Wait, Facebook cares about our well-being? What sparked it all?

Facebook 68

Facebook Advertising Feed Feedly 68

Jon Loomer

MARCH 24, 2016

The death of Facebook organic reach. And now, the death of Instagram for brands. Declaring the “death of brands on Instagram” is quite possibly the easiest title ever written. You know that brands are worked up into a frenzy over organic reach on Facebook. The death of brands on Instagram?

Brands 113

Brands Instagram Engagement Activities 113

agora pulse

SEPTEMBER 23, 2020

Business Goal: Increase brand awareness for a new shoe store in town. Specific: Increase brand awareness on your Instagram and Facebook accounts within a 10-mile radius of the shoe store. Get 5 brand mentions per week. Boost shoe store pictures on Facebook and Instagram with $5 per post x 30 posts.

Social Media 144

Social Media ROI Social Media Management URL 144

Buffer Social

MAY 5, 2016

We social media marketers are a lucky bunch; not only are there a gigantic number of free social media tools at our disposal (everything from timing tools to social media management tools like Buffer ), there are free tools from the social networks themselves: Facebook insights, Pinterest analytics, and now Twitter analytics, too.

Analytics 93

Analytics Twitter How To Embedding 93

Sprout Social

FEBRUARY 8, 2021

Social teams can use a profile performance report to track awareness and visibility across networks like Facebook, Twitter and Instagram. Sprout’s Profile Performance Report brings key metrics for Twitter, Facebook, Instagram, LinkedIn and Pinterest together into one streamlined report. Key metrics to look for: Impressions.

Report 129

Report Social Media Metrics Team 129

Keyhole.co

NOVEMBER 6, 2022

That is, what is being said about your brand, your campaign, your competitors, your product, trending topics, etc. In recent years, we have come to understand that social media monitoring is your brand’s first line of defense against a potential crisis. But which social media monitoring tool is the best for your brand?

Tools 52

Tools Social Media Sentiment Price 52

Unmetric

AUGUST 22, 2019

Back-to-School is one of the biggest shopping events celebrated all over the world where brands bring their A-game to increase revenue in a short span of time. An increase in shopping spend is seen every year during the back-to-school season, which makes it a great opportunity for brands to start planning their campaigns a month in advance.

Social Media 127

Social Media Engagement Class Campaign 127

Convince & Convert

DECEMBER 7, 2015

By comparison, Facebook has 8 billion daily video views and YouTube roughly 4 billion. It’s understandable why a new and complicated platform like Snapchat without formal analytics would be hard for marketers to dive right into. 6 billion views (with a b). Let that sink in for a second. That’s massive. highlight to tweet).

Metrics 60

Metrics Brands Mobile Comparison 60

Adam Sherk

APRIL 30, 2013

For publishers it typically involves identifying users that are sharing, discussing and linking to content from your brands and their competitors, and about specific topics. You can also sort and analyze your own followers to get a better understanding of the potential contact points you already have, or take a look at competing brands.

Blogger 196

Blogger BuzzStream Influencer Tools 196

Hootsuite

MARCH 14, 2023

You could upload it directly to Facebook , create a TikTok , post it to LinkedIn , Tweet it , or make it into an Instagram Story. There’s a theory going around that social networks (mainly Facebook, LinkedIn, and Twitter) give preference to posts that use their native video solutions. That’s why I’m suiting up (a.k.a. Let’s do this.

Social Networking 97

Social Networking YouTube HootSuite URL 97

Sprout Social

DECEMBER 5, 2022

Not so long ago, brands and executives were still wondering whether they should be on social media at all. While social media is, without question, necessary for your business, there are pros and cons that brands and social professionals must grapple with. Hundreds of brands created their own feel-good content using the song.

Social Media 139

Social Media Crowdsourcing Privacy Comparison 139

Hootsuite

JULY 21, 2022

Then when your boss says, “We gave you $50,000 to spend on Facebook ads –– what’s the return on investment [ROI]?” These could be: Raising brand awareness. And one of the best ways to demonstrate your results is with a year-over-year (YOY) comparison. ” you’ll have all the answers.

ROI 113

ROI HootSuite Cost Campaign 113

Keyhole.co

JUNE 26, 2023

For example, if a brand has millions of followers, but only receives a few dozen interactions per post, it’s likely they’re not producing high-quality content. Or perhaps, you have been able to reach a following from brand recognition alone, but you’re not creating the content your audience wants. And there you go!

Engagement 52

Engagement How To Metrics ROI 52