Remove Analytics Remove Brand Monitoring Remove ROI Remove Social Networking
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6 best Twitter analytics tools

Unmetric

Be it product updates or engaging in industry-related conversations, it is the go-to network to increase brand visibility. Twitter analytics tools give you key data points that are helpful in calculating your social ROI. Pricing: Starting from $1000 per month to monitor 30 brand profiles. Conclusion.

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From Obscurity to Opportunity: Demystifying Dark Social

Oktopost

Dark social refers to sharing online content through private channels such as DMs, messaging apps, email, or other non-public platforms. It is called “dark” because this activity is challenging to track using traditional analytics tools, leading to unattributed or unrecognized traffic sources.

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Social Data Analysis: The Pros and Cons of Social Data

Oktopost

You can collect data manually and use tools such as Microsoft Excel or Google Sheets to track metrics from the social networks you will analyze. Alternatively, you can use a social media management tool that automates data collection and creates dedicated reports with critical social platforms and data points.

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12 Best Social Media Automation Tools For The AI Age (2023)

Keyhole.co

Every growth-focused business today needs a thriving social media presence, from small local businesses to big brand names. billion people , social networking sites are a goldmine of sales and marketing opportunities. Keyhole crawls millions of online conversations and notifies you when someone mentions your brand.

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Top 7 Mention Alternatives For 2024

Keyhole.co

The brands that get it right do so by leveraging social monitoring and listening. Mention is a good example of a platform helping brands track and post to social media apps. The tool helps you manage your social media accounts with the help of market insights. Go beyond scheduling with Keyhole 5.

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GDPR and social media: What marketers need to know

Sprout Social

Limited behavior-tracking of some visitors from social media. Many marketers rightfully look at Google Analytics data to glean their ROI from social media. However, that data can become muddled if you can’t attribute visitors to social media or monitor your social traffic’s behavior.

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Maximizing Your Social Media ROI with Analytics Integrations

Oktopost

How do you get that glittering, shimmering ROI all the biggest social media success stories are bragging about? It’s a 1:1 ratio of creativity and analytics, but the great thing is that each one supports the other. Here’s how to maximize your social media ROI with analytics integrations.

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