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21 best social media analytics tools

Unmetric

But luckily there are several analytical tools to help marketers automate such mundane activities. And not just that, these analytical tools give key data insights on your social media performance to help you fine-tune your marketing strategy. Brand24 monitors and gives instant access to mentions of your brand.

Analytics 125
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7 Must-Have Keyword Monitoring Tools For Every Marketing Strategy

Keyhole.co

Brand monitoring Keep track of what people say about your brand online, and try using those keywords to improve your image with brand monitoring. SEO optimization Do you regularly optimize your website to rank higher in search engine results pages?

Tools 52
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TikTok SEO Guide: 5 Steps To Optimize Your Content For Maximum Reach

Keyhole.co

Unlike paid promotion using TikTok, TikTok SEO ( Search Engine Optimization ) is optimizing your TikTok account, videos, and content. It involves understanding how to make the TikTok search engine work in your favor so that your videos can be served to the right audience. Users can search for specific content, hashtags, or users.

SEO 52
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How To Measure Share Of Voice On Social Media

Keyhole.co

In the case of measuring the share of voice on social media, you can leverage social signals, social listening tools, and brand visibility analytics. That’s to say, it can help you with brand monitoring. How is the share of voice calculated for search engine optimization (SEO)? But that’s not all you can do.

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12 Best Social Media Automation Tools For The AI Age (2023)

Keyhole.co

Besides auto-posting features and analytics, this nifty tool offers best-in-class social listening capabilities. Keyhole crawls millions of online conversations and notifies you when someone mentions your brand. You can also monitor audience response to different trends and choose the ones most relevant to you.

Tools 52
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5 Helpful Social Search Articles

Firebelly

Social Search Optimization A search engines ultimate mission is to serve the most relevant information it can. 4 Steps to Social Search Engine Optimization Success There are a lot of models and approaches to leveraging optimized content for discovery through search and how to develop social networks to engage customers and promote content.

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How To Use Competitor Analysis To Identify New Marketing Opportunities

Keyhole.co

Use search engines and social media to research businesses that offer similar products or services. Make sure you add the social media profiles of your competitors to a competitor analytics tool like Keyhole. Next up is organic presence on search engines. What messages are they promoting in their ads? Are they posting regularly?