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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

Image credit: WordPress VIP Not surprising: the top four goals of content marketing (like marketing in general) revolve around creating brand awareness, increasing brand credibility, and generating leads or sales. The economy (16%) and analytics (12%) trail considerably at second and third. CPM) or sales ($2.39

Research 257
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19 Social Media Metrics That Really Matter—And How to Track Them

Hootsuite

STEP 2 : Determine the reporting period your organization wants tied to brand awareness. Note : A brand monitoring tool makes it easier to track every time someone mentions you on social media, with or without an @mention. Audience Growth Rate measures the speed at which your brand’s following increases on social media.

Metrics 112
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Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. FREE MONITORING SERVICES. Samepoint – This is a small firm based in NYC that provides a free service for monitoring and listening. SENTIMENT BASED ANALYTICS.