Hootsuite

OCTOBER 28, 2019

STEP 2 : Determine the reporting period your organization wants tied to brand awareness. Note : A brand monitoring tool makes it easier to track every time someone mentions you on social media, with or without an @mention. Audience Growth Rate measures the speed at which your brand’s following increases on social media.

Metrics 112

Metrics Social Media CPM CPC 112

Keyhole.co

MAY 12, 2023

Brand monitoring Keep track of what people say about your brand online, and try using those keywords to improve your image with brand monitoring. Keyword monitoring will reveal which keywords to target in your content to improve your rankings.

Tools 52

Tools Strategy Marketing Analysis 52

Keyhole.co

JUNE 30, 2021

For example, we all know about Google Analytics and Search Console to get the SEO data on the websites. Using social media analytics for cross-channel campaigns. Social media analytics can deliver some ideas for your cross-channel media strategy. For example, the average CPC in Facebook is $0.97

Data 108

Data Social Media Strategy CPC 108

Keyhole.co

MARCH 1, 2023

For example, we all know about Google Analytics and Search Console to get the SEO data on the websites. However, if you include other media in your campaign, say, Google context ads, Instagram, and Twitter, you can reach more potential customers and thus produce the effect of being “all over the internet” thereby increasing brand recall.

Data 52

Data Social Media Strategy CPC 52

Keyhole.co

APRIL 26, 2023

Most social media profiles will show you your follower count in their analytics section. You can use a simple spreadsheet to monitor your follower growth each month. Impressions and Reach If you’re interested in increasing brand awareness and perception, then reach and impressions should be in your social media analytics report.

Metrics 52

Metrics Social Media Tools Sentiment 52

Keyhole.co

JANUARY 4, 2023

The insights help you plan campaigns capable of making your brand stand out in an already crowded virtual space. Competitor analysis also enables you to learn from another brand’s mistakes and avoid those in your social media marketing plan. Don’t want the monetary commitment of a pricey analytic tool? Sociograph.io.

Analysis 52

Analysis Tools Facebook Sentiment 52