Firebelly

JUNE 3, 2010

At the very least, I know it from seeing it every time I drive by a Border's book store. To keep with the theme of coffee, Seattle's Best recently announced their brand refresh. A touch up was needed, sure, but the logo has come to be something recognizable. In its current form, yes.

Paid Search 124

Paid Search Flickr SMS Syndication 124

Techipedia: Tamar Weinberg

MARCH 20, 2012

For others, like paid search, manual optimizations require the consistent collection of data. Making sure that you or a team member can serve as a constantly available person to answer questions quickly and represent your goals to the paid marketing team is crucial at getting the most out of your money. Like this post?

Advertising 172

Advertising Questions CPA ROI 172

Webbiquity SMM

JANUARY 2, 2013

The majority (as much as 70%) is “dark social”—links shared through email or instant messaging that generally get lumped in with “direct” traffic in analytics programs like Google Analytics. ( The next-most-effective lead gen tactics are paid search (32% vs. 9%) and webinars (30% to 6%). (

Social Media 245

Social Media B2B Marketing SEO 245

ProBlogger

AUGUST 29, 2012

Most of us spend a little time each week looking at the content that’s attracting the most search traffic to our sites. we might analyse that content, to try to work out what we’ve done right, or the keyphrases searched on, to see which ones we’re ranking well for. Open Google Analytics, and go to Traffic Sources.

Metrics 40

Metrics Blogger Collaboration RSS 40

Kikolani

SEPTEMBER 13, 2013

24 Ways to Make Money with Pinterest – 24 ways you can monetize your Pinterest account by using it to grow your mailing list, sell products, offer services, increase book sales, and promote affiliate products. In case you’re curious why I don’t write as many posts here, it’s because I’ve been busy elsewhere.

Marketing 126

Marketing Paid Search Mashup Forums 126

Janet Fouts

SEPTEMBER 5, 2012

Hubspot’s marketing tools help you create inbound marketing through blog posts and landing pages optimized for maximum effect and amazing analytics to give you real insight on who comes to your website. If they have downloaded an e-book in the past, smart forms will recognize them and fill in the required fields. Smart forms.

Hubspot 123

Hubspot Bookmarklet Analytics Paid Search 123

Webbiquity SMM

JANUARY 19, 2011

It’s almost like a big game of Taboo , Catch Phrase , Password , or even Red Green’s Possum Lodge Word Game; all of these writers are describing the concept of WPO, but are apparently forbidden by some cosmic rule book from using the actual phrase. How to use search to shield your brand from negativity by iMedia Connection.

Tips 179

Tips Press Release Reputation B2B 179

Techipedia: Tamar Weinberg

JANUARY 5, 2009

This article covers five blogging topics: WordPress setup, design, validation, plugins, and analytics. Blog Metrics: Six Recommendations for Measuring Your Success (Occam’s Razor): Web analytics wizard Avinash Kaushik shares ways to see how you’re successful in your blogging efforts. It’s not too late! But is it Spam?

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Techipedia: Tamar Weinberg

JANUARY 5, 2012

Local SEO Tracking: How to Track Offline Conversions : Whether it’s by custom URLs or custom phone numbers, offline conversions can be tracked thanks to a bit of analytics know-how. 13 Must-Have Tips for Local Search Marketing : If you represent a small business in a physical location and want big visibility, this guide will help.

Marketing 264

Marketing SEO Case Study Small Business 264

Convince & Convert

AUGUST 19, 2016

Jay Baer’s book “Youtility” goes into this in great detail, about being helpful now is far more important than being a good salesperson. The big thing they want to measure here is not just, “I ran this paid search ad on Google and I got this sale, therefore I’ve got revenue ROI.”

Engagement 60

Engagement Questions Organization Process 60

Techipedia: Tamar Weinberg

JANUARY 5, 2011

Local/Mobile Search. 10 Indicators Your Business Should Rethink Its Twitter Strategy (Klout): Megan Berry of influence analytics provider Klout provides some best practices on how to build loyal Twitter followings. Content Development/Marketing. Web Development and Website Strategy. SEO: Strategy. SEO: Information. Link Building.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Webbiquity SMM

FEBRUARY 7, 2012

Google Longtail Keywords Infographic by SEO Book. Aaron Wall presents an infographic titled “How Google Killed the Long Tail,” which delves into topics like spell correction (sometimes a friend, sometimes not), Google Instant (ugh), query freshness and “not provided” keywords in Google Analytics (boo, hiss).

Statistics 190

Statistics Research Social Media B2B 190

Sprout Social

NOVEMBER 15, 2021

Their course on digital marketing gives a great primer on content creation, social, paid search and more. Packed with insightful lessons on grammar, storytelling and crafting compelling copy, this book is an essential addition to any marketer’s bookshelf. Reporting and analytics resources. Google Analytics Academy.

Resources 88

Resources Team Marketing Skills 88

Webbiquity SMM

MARCH 11, 2013

David Erickson shares a presentation from Performics detailing “the cumulative and powerful effect of combining search engine advertising and search engine optimization.” The Search Power of Brand by SEO Book. Contending that “Having a clear identity (brand) makes you memorable.

SEO 192

SEO Paid Search Engineering Reputation 192

Convince & Convert

APRIL 22, 2016

Jay: So you were saying more than Facebook ads, more than paid search, more than Twitter, more than blogposts, the signature file campaigns from their employees generated more registrations for this event than anything else. So we want to show analytics at the campaign level but we also want to dig in at the employee level.

Campaign 60

Campaign Groups Groups Analytics 60

Writtent Blog

AUGUST 3, 2016

To identify this subset of content, go to Google Search Console and open the Search Analytics report. You can do this using the Search Console > Queries report in Google Analytics. Pick out some phrases and search for them. His book is Content Chemistry. See any surprises? Did you like this?

SEO 0

SEO Google Sites Engineering 0

Proactive Report

JUNE 15, 2016

One tool you should know how to use is Google Analytics. SEO is about organic search results and SEM is about paid search. To be effective at SEO you have to stay abreast of the constant changes in the search engine algorithms. Moz.com and Search Engine land would be my first two choices. SEO/SEM Marketing.

Skills 40

Skills LinkedIn Health Care Statistics 40