Book Review: Optimize

Webbiquity SMM

Divided into three sections— Planning (tactics, audience research, content), Implementation (persona development, keyword research, content optimization, measurement) and Scale —the book provides a comprehensive roadmap for using integrated digital marketing tactics to drive business results.

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8 Instagram Analytics Tools to Help You Grow in 2019


Looking for an Instagram analytics tool to help you grow your account in 2019? One of our biggest Instagram predictions for 2019 is that businesses will be investing a lot more time and energy into tracking their Instagram analytics and optimizing posts based on their learnings from the data.

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Are you sure your website analytics is set up correctly?

Razor Social

When was the last time you did an audit on your website analytics to make sure it’s set up correctly? and we have found that issues with analytics are very common. Here are some of the typical issues that you should check for when performing a web analytics audit for your website.

Book Review: The Social Customer

Dave Fleet

The Social Customer is one of the best books I’ve read on practical uses and implementations of social media marketing. The author, Adam Metz , takes the reader through a straightforward, easy-to-read summary of the concept and potential for social CRM, but that’s really only part of this book. The book is extremely easy to read. A consistent energy and enthusiasm flow through it, and the personal anecdotes lend a human feel to the book throughout. books

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Book Review: Digital Marketing Analytics [video]

Jeff Esposito

Chuck Hemann and Ken Burbary are some smart dudes, so I had some high expectations when my copy of Digital Marketing Analytics come in. These expectations were more than exceeded when I got into the book that I’d like to call a good textbook for digital marketers.

Google Linking Webmaster Tools And Google Analytics

Small Business Mavericks

» Google Linking Webmaster Tools And Google Analytics There have been several significant improvements made to Google’s Webmaster Tools over this past week. One feature that has been added is the ability to link your Google Analytics data to your Webmaster Tools account.

How to Build a Google Analytics Funnel to Track your Sales

Razor Social

What is a Google Analytics Funnel. This is where Funnels in Google Analytics come in – they help you visualize this process and the conversion data at each step. Click through to a page to book an hour of consulting. Google Analytics Funnel Setup.

Understanding the Nature of an Event Using Social Analytics

Techipedia: Tamar Weinberg

This is a guest post from Marshall Sponder , author of the newly released Social Media Analytics. I picked up Hubbard’s book and it nicely fits into my own framework on analytics tracking I put forward in Social Media Analytics.

Book Review Wednesday: Wikibrands: Reinventing your company in.

Akamai Marketing

There are so many layers to this topic that entire (worthy) books have been written on social media philosophy, content creation or audience engagement. The book begins with some branding 101 and then provides examples of the benefits of Wikibranding.

Jim Sterne on #MeasurePR: Using Analytics For Better Public Relations

Waxing UnLyrical

I’d hear about his work in the analytics field , about eMetrics and always think, wouldn’t it be neat if I actually got to meet him sometime? What are some of the most basic mistakes PR pros make when it comes to using web analytics?

5 essential books for geeks…

The Way of the Web

Having seen some recommendations for what Wired considered the essential books for any geek, and found it a bit esoteric in recommending the original Dungeons & Dragons manual, for example, I thought I’d recommend the five books I have read, owned, re-read and recommended on numerous occasions as the core of my own geek libary. Web Analytics an Hour a Day by Avinash Kaushik. Web Analytics an Hour a Day on Amazon.

Meet Team Sprout: Marie, Manager, Marketing Data & Analytics

Sprout Social

I am the Manager of Marketing Data & Analytics here at Sprout. To do this, I created a marketing data and analytics course, which consisted of four sessions designed to lead the team through the basics of data analytics.

Who Influences You? (Plus, get a free book) | Almost Savvy

Almost Savvy

Plus, get a free book) Posted by Irene Koehler in Branding , Business , Tips on April 6, 2010 | 18 responses One of the best ways to learn is to watch others; see what works, what falls flat, what suits your style and what doesn’t. Your Turn: Comments and Free Books!

The Lean Analytics Model

Twist Image

Most recently, he co-authored a book called, Lean Analytics - Use Data To Build A Better Startup Faster , with Ben Yoskovitz. business book. lean analytics. Episode #351 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Every week (on Saturday), the blog hosts a link exchange between Hugh McGuire ( PressBooks , Librivox , etc.),

5 Steps Required to Building a Best Practice Digital Analytics Function

Convince & Convert

That digital analytics function does not just happen. So what does it take to build a best-in-class digital analytics function from scratch? There are five things that every organization should undertake: Build Your Analytics Toolbox. Image via

20 Best Marketing Books Of All Time

Twist Image

What are the best marketing books of all time? It seems like people just coming out of school or professionals looking to up their game want to know not just what the latest and greatest books are, but which ones would be considered the seminal books on the subject of marketing. The 20 Best Marketing Books Of All Time (in alphabetical order): The Anatomy Of Buzz by Emanuel Rosen. This is one of those classic business books that every marketer should read.

The Intersection Of Marketing And Analytics With Avinash Kaushik - This Week's Six Pixels Of Separation Podcast

Twist Image

Google 's Digital Marketing Evangelist, bestselling author ( Web Analytics - An Hour A Day and Web Analytics 2.0 ), powerful blogger ( Occam's Razor ), friend and marketing big brain, Avinash Kaushik. His monthly posts may as well be business books, and his insights into what should really count today for marketing is refreshing. analytics. business book. the marketing analytics intersect. web analytics. web analytics 20.

Secrets of Web Analytics – a podcast with Avinash Kaushik

Buzz Marketing for Technology

I had the opportunity to do a podcast with Avinash to discuss some areas where marketers are doing things right and wrong but all of them are simple but extremely powerful uses of web analytics to make their websites and businesses better on the web.

Social Media Trends 2012 – Analytics and Measurement

Proactive Report

Better use of analytics and more focus on measurement. Let’s take a look at Analytics and Measurement. Analytics. Start by learning the basics of Google Analytics. Buy this book and spend 10 minutes a day reading it.

Driving Intelligence and Analytics with Omniscience

Net-Savvy Executive

Considering that the circle included social media, analytics, intelligence, geopolitics, and natural disasters—to pick a few—the label wasn't obvious. Some people suggested related books , but nobody really shot it down.

Interview: Aaron Goldman – Everything I Know about Marketing I Learned From Google

Dave Fleet

As part of a blog tour celebrating the book launch, I took the opportunity to put a few questions to Aaron about his views on Google’s approach to marketing, and how its own social media activities have contributed to its success. Your book mentions the importance of data.

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44 Social Media Books for 2009-2010 Plus One

Diva Marketing Blog

for your reading pleasure here's a list of titles of social media books scheduled to be release 2009 – 2010. The Twitter Book by Tim O'Reilly and Sarah Milstein - May 26, 2009 39. the first business book written using Twitter as the major content platform and distribution channel.

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Using Google Analytics to Unlock the Secrets of your Blog’s Audience


Do you ever think Google Analytics is a bit overwhelming? If you’ve already logged into Google Analytics then you’ll know it provides an incredible amount of information which you can use to gain powerful insights into your blog’s audience.

Blog Business Model 2: Sell Your Print Book


Kevin Cullis, who runs uses the blog to support his print book, How to Start a Business: Mac Version , and his upcoming release, How to Start a Business: Windows Version. Kevin's book, How to Start a Business: Mac Version. Blog Business Model 2: Sell Your Print Book.

Google Analytics Social Reports Provide Huge Metrics Edge

Convince & Convert

But to best use it, you must have Goals set up in Google Analytics. But before he does, he’s going to take a look at his analytics “just to check”. Based on his analytics, Fictional Jay also knows that a visitor who views five or more pages converts at a 30 percent higher rate.

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The bus to Hawaii: Marriott boosts Hawaii Bookings 40% with event.

Akamai Marketing

Marriott Hawaii bookings are up 40%.

A Dash of Analytics Takes the Guess Work Out of Guest Posting


If you have Google Analytics installed, this is a snap. Google Analytics. All of you should be running some analytics software on your website. If you’re not, stop reading and go install Google Analytics. A Dash of Analytics Takes the Guess Work Out of Guest Posting.

The Ultimate Guide to Pinterest Marketing 


How to Use Analytics to Tailor Your Pinterest Marketing Strategy. Although there is no definitive rule book, high-traffic Pins tend to include between 5-10 keywords and 3-5 hashtags. How to Use Analytics to Tailor Your Pinterest Marketing Strategy .

A Blog, a Book and a Business: One Author’s Journey


My book idea. One day, a business customer recommended turning my writings into a book, and wondered when it would be done so she could buy one. Until then, it was just a writing idea, but now my idea took on a larger goal: to get a book published.

Firebelly VP Co-Authors Corporate Blogging for Dummies (Out Now!)


The 400 page book, written with Doug Karr , will help you discover how to prepare, execute, establish, and promote a corporate blogging strategy so that you can reap the rewards that corporate blogging offers.

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Facebook Marketing: Now Available! | Justin Levy

Justin Levy

Written on June 24, 2010 by Justin Levy in announcements , books , facebook 32 Comments - Leave a comment! I’m proud to announce that my first book, Facebook Marketing: Designing Your Next Marketing Campaign (affiliate link), is now available for purchase.

The Long Tales - The Best In Business Innovation Content - Issue #4

Twist Image

Why Reading Books Should be Your Priority, According to Science - Inc. "How do you come up with so many ideas?" I read books. Lots and lots of books. I own many more books than I could ever read. I love books (in fact, I just bought three at the used bookstore). Read books. analytics. book reading. book store. Welcome to the 4th edition of The Long Tales - the best in business innovation content. At what price marketing?

7 Steps for Performing Your Next SEO Audit

Convince & Convert

When you start your analysis, you will need to use a tool like Screaming Frog or Google Analytics to export a list of all of your current content pages. Track Your Analytics. Your website analytics (i.e. If possible, don’t rely only on Google Analytics.

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#measurePR with Marshall Sponder (Part I)

Waxing UnLyrical

With his new book, Social Media Analytics just out, this was the perfect time. He also pointed to this very interesting paper he authored last year on “ spectrum analytics for social media ROI.&# A week ago today, I spoke to Marshall Sponder for the very first time.

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What Is A Heat Map?

Small Business Mavericks

Let’s say that, furthermore, the most clicked link on each page is the banner ad in the top right corner that offers site visitors a free download of your e-book. It should tell you that whatever information you provide in that e-book is deemed valuable to your site visitors. Perhaps it’s time to publish and market a more in-depth e-book on the topic that you can sell to your site visitors and e-mail list.

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#measurePR, Social Media Measurement & Klout

Waxing UnLyrical

– will be joining the chat to talk about social media analytics. His book, Social Media Analytics , will be shipping soon, so this is a great chance for you to get a sneak preview, as it were. Last week’s #measurePR chat was interesting.

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Meet Kristi and Her Key to Blog Promotion

Ari Herzog

Kristi Hines, the author of Kikolani (a blog that I have enjoyed reading for about two years), understands the relationship between publishing a blog post and promoting it — and she wrote an electronic book about the subject. This is her first book. Marketing books

4 Ways Your Website Can Replace Focus Groups

Buzz Marketing for Technology

Posted in Behavioral Targeting Conversion Optimization Online Testing Web Analytics Web Design. Take a hotel website: some are using social and loyalty data to enhance the customer experience from booking through checkout.

Micromarketing: Relationship Marketing Through Advocacy

Adam Cohen

When I got the email asking me to contribute a review (for Chapter 7) of Greg Verdino ‘s new book, at first I didn’t think it would be a fit. I haven’t done book reviews here before, let alone since elementary school.

Six Links Worthy Of Your Attention #387

Twist Image

Another Country , published in 1962 - still a radical book - is still amazingly relevant. book a futurists manifesto. lean analytics. press books. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?

Six Links Worthy Of Your Attention #357

Twist Image

People love and want paper books now more than ever? and interesting in the world of book publishing. Read on, and don't think that this article is about the end of books. book a futurists manifesto. book publishing. lean analytics. press books.

How to Leverage Your Social Media KPIs to Drive Business Growth

Sprout Social

To track your demographic data, use a social media analytics tool like Sprout Social. One of the best tools marketers use is Google Analytics. Booked an appointment. Analytics Engagement

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Klout and Kred – Social Influence Comparison

Akamai Marketing

I still understand the value of measuring influence from the perspective of brands and analytics. Despite my krotchey Klout reaction, I’ll admit to using Klout, PeerIndex and Kred scores into baseline, weighted influence measurements for analytics purposes.