Convince & Convert

AUGUST 18, 2011

Getting smarter at social analytics requires three things: 1. The guys at Argyle come from an email marketing background (like me) so they were raised on a diet of analytics, testing, and identification and isolation of meaningful variables. A commitment to actually doing something with social analytics data.

Social Media 128

Social Media Bookmarklet Analytics Software 128

Sprout Social

MAY 25, 2022

Tie your social presence to actual business results with analytics and reporting. This includes: Blog posts. Reports, white papers and other lead magnets. More meaningful attribution via analytics. Through our marketing and analytics features, brands can see how social engagements correspond with dollars and cents.

Team 110

Team B2B Platform Analytics 110

Pam Moore

AUGUST 13, 2019

You can't just hop on Twitter and start spamming urls to your website, blog or sales page. If your blog, website, content and engagement strategies suck, your conversions on Twitter will be the same. Using Twitter, blog content and other social media posts for A/B testing to increase conversions. Audience Analysis Worksheet.

ROI 60

ROI Strategy Twitter How To 60

Webbiquity SMM

OCTOBER 6, 2015

Editor’s note: this post was originally published on the MeasureMyBrand blog. Image credit: Pear Analytics. For more on this topic, download the Web Marketing KPIs white paper. According to recent research , U.S. Learn about web presence optimization as a web marketing strategy.

Advertising 100

Advertising Price Research Software 100

Janet Fouts

FEBRUARY 11, 2013

Some are analytical thinkers and know how to extract ROI from a stone. Others do everything from moderating forums and Facebook pages, T witter engagement and influencer outreach to creating e-books and blogging for the company. The one indisputable thing I can say about community managers is; they’re a diverse group.

Communities 141

Communities Content Jive Meme 141

Writtent Blog

OCTOBER 24, 2013

In-depth white papers or ebooks with specific purpose. This might include how-to videos, detailed white papers on how the product has served to help others, or fun facts about your company. White papers. Don’t Forget Analytics. appeared first on Writtent.com: Internet Marketing Blog.

Content 68

Content Discount eBook FAQ 68

Buzz Marketing for Technology

JUNE 15, 2009

In a blog post last week, Dell revealed that it has generated more than $2 million in revenue from @DellOutlet, one of its many Twitter sites. In a blog post a few weeks ago called - Why is measuring Lead Gen in Social Media so hard? - How did they do it? With a coupon code! Wow, now that’s inventive.

ROI 109

ROI Social Media Syndication Embedding 109

Buzz Marketing for Technology

JUNE 27, 2008

The debate was recently posted on again in a useful way on this blog by Tom Mandel, Transforming enterprise work â?? He also closes his piece with another thought that is consistent with a number of posts on this blog, including mine. In the early days of blogs, Tom was skeptical of their role for knowledge workers.

SocialText 100

SocialText News Sharepoint Web 2.0 100

Absolute PA

FEBRUARY 28, 2014

You can upload any document that would normally be used in your offline marketing, such as portfolios, brochures, white papers and articles too. Easily share on social networks, via email and add to websites or blogs. Track views + analytics. One of my favourite features of Slideshare is that I can track the analytics.

Marketing 88

Marketing Small Business URL Analytics 88

Twist Image

AUGUST 21, 2012

Bob Hoffman (CEO of Hoffman/Lewis ) runs the blog, The Ad Contrarian , and leverages the platform as a place to debunk the over-exuberance that many digital marketing and social media professionals have when they're chest thumping or declaring the latest online platform that everyone is jumping on as panacea for brands and the future of marketing.

Advertising 102

Advertising comScore Metrics Industry 102

Pam Moore

MARCH 29, 2017

You landed on the right blog post today and will find answers! Supporting Resources: How to Get Your Social Marketing Budget Approved (white paper). 8 Steps to Develop a Social Business Strategy and Plan (white paper). If these thoughts seem familiar to how you feel, no worries.

Social Media 60

Social Media Small Business ROI Analysis 60

SalesChoice

FEBRUARY 8, 2017

A recent report issued by SalesForce confirmed that high performance sales organizations are 4x more likely to use predictive analytics. Their research also confirmed that: Sales organizations plan to increase their use of sales analytics 58% from 2015 to 2016. Thomas Davenport, Expert on Analytics and Big Data. LeAnna Kent.

Analytics 20

Analytics B2B Data Project 20

Socialmedia.biz

JULY 23, 2017

These include gamification, internal communications and ROI-focused analytics. Smarp can also automatically pull content from your social media pages and RSS feeds, so that every new post on your blog will automatically aggregate to your Smarp feed of suggested shares. One of Smarp’s best features is its advanced analytics.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Socialmedia.biz

JULY 23, 2017

These include gamification, internal communications and ROI-focused analytics. Smarp can also automatically pull content from your social media pages and RSS feeds, so that every new post on your blog will automatically aggregate to your Smarp feed of suggested shares. One of Smarp’s best features is its advanced analytics.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

SalesChoice

DECEMBER 23, 2019

You can also find the CEO AI Readiness white paper here. Here’s a white paper you can download from our library to address that issue. Please RSVP to attend. But with end of year approaching and your clients reconsidering their budget, it’s just as important to spare a year-end thought to reducing churn.

Newsletter 20

Newsletter Cost Library Consultant 20

Waxing UnLyrical

MARCH 11, 2015

You can’t properly attribute sales or awareness to communications using baseline analytics from Google or Facebook or Twitter. Even well-established agencies publish jargon-y white papers about metrics that qualify the quality and reach of a media placement rather than the impact to support the corporate goals.

Metrics 100

Metrics How To Discount Analytics 100

Pam Moore

SEPTEMBER 7, 2016

They write blog posts, record and publish videos, live streams, webinars and podcasts teaching and preaching others how to build a unique brand. Many don’t know the most basic analytics of their blog or website traffic, conversion funnels or social media community engagement. Rise above status quo and be a rebel!

Social Media 60

Social Media Tips Marketing Social Networking 60

Keyhole.co

OCTOBER 16, 2023

While social media marketing agencies may vary in the specific services they offer, some of the staples include: Strategy/consultation Content development Social media management Paid social media advertising Data and analytics reporting What skills are needed to launch a successful social media marketing agency?

Social Media 52

Social Media Marketing How To Cost 52

Convince & Convert

AUGUST 3, 2012

Facebook, Twitter (or other similar properties), blogs, user forums, reviews, [and/or] company websites? White paper summary, including actionable recommendations and insights for companies. Let’s Find Out is a post from: Convince and Convert Blog: Social Media Strategy and Social Media Consulting.

Brands 114

Brands Twitter Facebook Research 114

Social Media Marketing

AUGUST 8, 2013

LinkedIn has launched new Company Page analytics for tracking follower growth, post performance and more. The prevailing wisdom from behind the GE Reports blog is that they wouldn''t mind retiring the press release. A SocialBakers study shows that "socially devoted" brands say that social customer care drives ROI.

Social Media 167

Social Media Nielsen Press Release News 167

Proactive Report

DECEMBER 30, 2010

In this interview (it’s half way down the blog post) Philip Sheldrake, Chair of the Measurement Group at the Chartered Institute of Public Relations, runs through the principles and interviews AMEC’s Executive Director Barry Leggetter and Katie Delahaye Paine of KD Paine & Partners (the ‘Queen of Measurement’!)

Data 75

Data Social Media Case Study Skills 75

SalesChoice

JANUARY 12, 2017

In addition, organizations of all sizes are following the lead of business-to-consumer (B2C) retailers such as Amazon.com by making smarter use of data analytics to predict customer purchasing or churn, increase sales, and deepen relationships. Predictive Analytics in sales can be used in a number of ways.

B2B 22

B2B Analytics Data Patterns 22

Laurel Papworth

APRIL 28, 2011

From the JustGiving blog. White Paper: Value of a Facebook Fan - An Empirical Review. I wanted to bookmark some hard figures not soft ROI on this blog. Vitrue have a Fanpage Calculator though there's a bunch of criticism of Absurd Social Media Analytics on FutureBuzz. ChompOn Daily Deals Group Buying.

Facebook 110

Facebook Directory Statistics Review 110

Kikolani

FEBRUARY 3, 2012

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. Blogging / Writing. 4 Key Analytics Metrics That You’re Probably Underestimating – What are your site visitors trying to tell you? The Resources Mashup.

Mashup 113

Mashup Resources RSS SEO 113

Convince & Convert

JULY 29, 2012

” white paper. Social media’s impact on this lead generation is relatively easy to ascertain, especially using social CRM software that ties to web analytics, such as Argyle Social (a Convince & Convert sponsor and what we use), Awareness , or Expion. Current or former customers (84% says research from DDB).

ROI 138

ROI Social Media Social CRM Survey 138

Webbiquity SMM

JANUARY 2, 2013

B2B Lead Blog ). The majority (as much as 70%) is “dark social”—links shared through email or instant messaging that generally get lumped in with “direct” traffic in analytics programs like Google Analytics. ( More landing pages and more blog posts also mean more leads. B2B Lead Blog ).

Social Media 245

Social Media B2B Marketing SEO 245

Convince & Convert

APRIL 28, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 7 Surprising Statistics About Twitter in America Why Influence Mining is the Next Gold Rush Is Twitter for Business Even Worth the Trouble?

Social Media 147

Social Media Strategy Influencer Social CRM 147

Convince & Convert

MARCH 23, 2010

Your blog works exactly the same way. There’s a First Time for Everything New research (pdf) by my clients at Compendium Blogware show that for more than two-thirds of corporate blogs, new visitors comprise more than 80% of total blog traffic. State Indicator – Turns orange when you’re in that section 2.

Social Media 119

Social Media Strategy Consultant RSS 119

SalesChoice

JANUARY 4, 2017

The next section in our blog series, published next week, will introduce how narrative story telling can enhance sales professional’s performance levels, in particular, leveraging advanced data sciences, with predictive analytics. Thomas Davenport, Expert on Analytics and Big Data. REFERENCES: David Bjoe. Source : [link] ).

Data 20

Data Organization Analytics Analysis 20

Hootsuite

MAY 9, 2023

In this blog, we’ll teach you how to implement a successful content distribution strategy. Content distribution is the process of promoting and sharing content, like blog posts, videos, or social media updates, to reach a wider audience through various channels and platforms. Blog features and media coverage.

Tips 98

Tips Content HootSuite UGC 98

ProBlogger

JANUARY 30, 2013

It is simple to monitor key performance indicators in Google Analytics. To attract more interested buyers, ensure you have white papers or videos showing why your products are the best on the market, and explaining your competitive edge. Originally at: Blog Tips at ProBlogger. This is completely untrue. In a word, yes.

ROI 40

ROI Content Buy Cost 40

Social Media Strategery

DECEMBER 13, 2008

We’re already seeing it with Intellipedia , with change.gov , with the TSA’s blog – within virtually every government organization, social media is at least being discussed. Write a white paper justifying why it shouldn’t be blocked. Start a blog where you talk about it. Just DO something!

Gov 2.0 93

Gov 2.0 Web 2.0 Wiki Policies 93

Buffer Social

NOVEMBER 30, 2016

Marketing data and analytics classes (18-24). Content and blogging classes (25-31). Blogging and podcasting. You’ll learn all about SEO, blogging , landing pages, lead nurturing, conversion analysis and reporting come together to form a modern-day inbound marketing strategy. Digital marketing classes (9-17).

Class 40

Class Skills Social Media Marketing 40

ProBlogger

JANUARY 31, 2012

If you want to create blog posts, white papers, and even ebooks that clearly communicate your idea and compel your readers to do whatever you ask, you need to use this little formula. About 20% of people are analytic. This analysis may seem a little too scientific for writing blog content, but it’s not.

Content 42

Content eBook Analytics Statistics 42

Josh S Peters

NOVEMBER 18, 2009

Blog – Dynamic content is a good way to keep bringing people to your site. on the blog in a prominent place and draw attention to it. Another tactic is to create something of value (ebook, white paper, etc.) On your site you should have some kind of tracking setup like Google Analytics or Omniture.

Social Media 113

Social Media ROI Newsletter Campaign 113

Convince & Convert

MAY 12, 2016

” It can be reused for other marketing purposes, including content for your website, social media channels, and blog. Gather the Final Metrics and Analytics. Convert the Analytics Into Actionable Sales Follow Up. They’ll appreciate being acknowledged for their participation.

Tips 60

Tips Survey Hosting Metrics 60

Rebekah Radice

JANUARY 9, 2017

Design a Pinterest image for each new blog post. Tweet 1-2 evergreen blog posts to Twitter every day. Use a CTA (call to action) for blog. This is where a tool like Google Analytics becomes your best friend. Here’s how to do that… Generate Content Ideas With Analytics. Blog posts. White papers.

Template 131

Template Templates Social Media Strategy 131