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How to use AI analytics for targeted business decisions

Sprout Social

Enter AI analytics. In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. What is AI analytics? What is the difference between AI analytics and traditional analytics?

Analytics 112
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Are Ads Manager Results Too Good to Be True?

Jon Loomer

I dug up a campaign that I ran that promoted a blog post, and it led to 257 registrations. Because 142 people didn’t click my ad to read a blog post. You can make the argument that the 72 people who clicked this ad to a blog post eventually registered for something. Registrations and other lighter-touch conversions.

Report 177
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The Ultimate Guide to Pinterest Analytics

Later

Understanding your Pinterest analytics is the best place to start! Pinterest Analytics can help you target the right audience, skyrocket your Pin performance, sales, conversions, campaign targets, and more. Why Pinterest Analytics Matter. Pinterest Analytics: Overview. Pinterest Analytics: Key Metrics.

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5 Free Social Media Analytics Tools – With Recommendations from Experts

Talkwalker SM

Social media analytics tools come in many shapes and sizes – from free and niche to enterprise level and comprehensive. Below, we’ve compiled a list of five free social media analytics tool s that can help you find new insights for your brand. ” Pinterest Analytics – Know Your Audience. ” . now use Pinterest.

Analytics 105
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How to Use UTM Parameters to Track Social Media Success

Hootsuite

And they work with Google Analytics. UTM parameters work with analytics programs to give you a detailed picture of your social media results. They’re required by Google Analytics.). Examples: facebook, twitter, blog, newsletter, etc. Sample code: utm_source=facebook. Sample code: utm_medium=paid_social.

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How to optimize your marketing budget: Do more with less

Sprout Social

In this blog, we’ll cover: How to budget for your marketing needs Optimizing your marketing budget: Best practices Marketing budget breakdown Sample marketing budget How to budget for your marketing needs To set a marketing budget, you will need to look at past records, do thorough market research and analyze your team’s needs.

Marketing 130
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Post Case Study: Triberr Visits vs. Google Analytics

Kikolani

This morning, when I popped onto HootSuite, I saw this tweet from Brankica of How to Blog Like a Star. Naturally, being the statistics geek that I am, I wondered if I could match up the stats that Triberr gives you for visits from everyone’s unique Triberr URL of your post to the number of visits you see in Google Analytics.