Direct Marketing Observations

FEBRUARY 21, 2012

Six years ago, we were talking about the growth of blogging and MySpace. In 2006, Radian6 was founded by Chris Newton (@ cdnewt ) and Chris Ramsey (@ chrisramsey ) Back then monitoring and listening were a novel concept, but they knew that social wasn’t a fluke. Look at how long it has taken us to get over big numbers!

Data 197

Data Social Media Radian6 ROI 197

Webbiquity SMM

AUGUST 9, 2010

The prospect or buyer likely had several other exposure points to your brand prior to that click (visiting your booth at a trade show, hearing someone from your company speak, seeing an ad, reading about your firm on a blog or an industry trade press article or analyst report, etc.). Answers, comments posted on your blog, etc.

SM2 187

SM2 Alterian Vocus Social Media 187

Waxing UnLyrical

APRIL 5, 2011

Instead of always talking about what PR can learn from marketing analytics, what if we asked what marketing can learn from PR measurement? Tools like Radian6, Netbase, etc., He’s such a smart guy; you’re already following him on Twitter and reading the Beyond blog , right? Pretty radical, eh? Don’t miss it.

Radian6 177

Radian6 Marketing Sentiment Sample 177

Dave Fleet

JUNE 15, 2010

At first glance it seems similar to Google Analytics in nature – in fact, I previously under the incorrect impression it simply connected social media traffic to web analytics. It does so by examining peoples’ previous web activity, including competitors’ websites, blogs, social networks and so on.

Sysomos 273

Sysomos ROI Social Media Privacy 273

Convince & Convert

SEPTEMBER 21, 2010

To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). I’ve started a comparison chart, based only on my own experience and opinion, for you to use and update as you see fit. The main pitfall to avoid is flashy graphics for the sake of flashy graphics.

Social Media 155

Social Media Radian6 Strategy SM2 155

Kikolani

JANUARY 26, 2010

One of my goals for 2010 is to attend some events / seminars / conventions pertaining to blogging and social media, and today was a great start as I attended the Social Media Arizona event in Tempe. Blogging Tips for Serious Bloggers. You have no editor to tell you what not to post on your blog. Social Media Tools.

ROI 114

ROI SEO Social Media Tips 114

Josh S Peters

FEBRUARY 5, 2013

Start with your own analytics platform(s) and see what kind of insights you can gain about where your customers are coming from and what they are looking at on your site. Use a social media listening platform like Radian6, Trakur, Sysomos, etc. and determine what blogs they read, social networks they use, forums or wikis they use, etc.

Strategy 186

Strategy Wiki Sysomos Widget 186

Convince & Convert

JANUARY 11, 2011

One of the challenges of writing a blog is knowing how to value the wide variety of reader engagements and behaviors. PostRank Analytics solves this problem. The best part of PostRank Analytics is the Engagement Score, which is sort of your Klout score for each blog post. Are tweets more important than Facebook shares?

Metrics 159

Metrics Postrank Social Media Klout 159

Convince & Convert

MAY 20, 2012

Further, every company has analytics at some level. Key players: Crimson Hexagon , Lithium , Radian6 , Sysomos , Trackur , Visible Technologies. ” You need Social Analytics Software. Small business alternative: Crowd Booster , Google Analytics (also viable for large business), Swix. Where is this chatter occurring?”

Crimson Hexagon 140

Crimson Hexagon Software Social Media Attensity 140

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. A write up on a blog. A new product launch. Trade show. New YouTube video that goes viral.

Social Media 117

Social Media Strategy Statistics Metrics 117

Net-Savvy Executive

APRIL 5, 2011

Before the discussion about the Radian6 acquisition had time to settle down, there's another acquisition. This time, it's KANA Software and Overtone , in a combination that's all about integrating customer service and analytics. It's definitely driving up blog traffic, too, so keep it up. :-). Here we go again.

Radian6 44

Radian6 Visible Technologies Sentiment Brand Monitoring 44

Danny WhatMough

SEPTEMBER 20, 2012

A few months ago, I gave a presentation at a PRCA breakfast seminar focusing on social media analytics. The central theme running through the talk was how to effectively put together a social media PR analytics programme that would accurately and meaningfully measure success and results. Social media analytics in black and white.

Campaign 70

Campaign Social Media Radian6 Analysis 70

Convince & Convert

APRIL 6, 2010

Find keywords and search phrases to include in these four places: Google Analytics (or whatever Web site analytics program you’re using) Look at your keywords report to find phrases that are driving traffic to your site. Consider adding some of these to your list if they differ from your analytics results.

Brands 143

Brands Content Social Media Consultant 143

Jason Yormark

DECEMBER 28, 2009

An alternative to start with is simply using free tools like SocialMention.com or Google Analytics. doesn't really prove you know how to do something… carleecorn Says: December 29th, 2009 at 4:45 pm I just discovered your blog, and im glad I did. However those can be expensive tools to get access to.

Social Media 197

Social Media Radian6 Small Business RSS 197

Net-Savvy Executive

JANUARY 3, 2012

New Dashboards Blend Analytics Sources - September 2010 (#9 in 2010). What Does Salesforce-Radian6 Deal Mean for Everyone Else? Text Analytics in the Cloud - February 2011. As in previous years' lists ( 2010 , 2009 ), some of the most-read posts are old ones—going all the way back to 2006 (!). Remember these? March 2011.

Radian6 48

Radian6 Aggregator Patterns Analysis 48

Diva Marketing Blog

JUNE 10, 2012

Geoff Livingston: I don’t advocate paying bloggers to blog on their site. I hate people that ask me to blog for free consistently without any clear value for my effort. I hate people that ask me to blog for free consistently without any clear value for my effort. It’s the primary reason why I stopped blogging for Mashable.

Marketing 96

Marketing Radian6 Blogger Hubspot 96

Josh S Peters

NOVEMBER 23, 2009

If you’re still craving more info and don’t want to create an action plan yet then you can look at some of the paid tools like BuzzGain , Techrigy or Radian6. Blog – You can help create interest and awareness by having good content that people want to share. Become a source of industry news and information.

Campaign 105

Campaign Social Media Radian6 Disqus 105

Jeff Esposito

AUGUST 3, 2010

You can also subscribe to the blog to ensure you receive the latest posts. « Previous Post Next Post » [link] Tweets that mention Social media metrics, a video review | Jeff Esposito’s Blog — Topsy.com [.] Have you seen the Radian6 eBook on metrics? link] Paying it forward | Jeff Esposito's Blog [.]

Metrics 28

Metrics Review Social Media Video 28

Convince & Convert

AUGUST 19, 2012

Whether it’s Twitter, Facebook, Instagram, Pinterest, a blog, YouTube or any other corral, everyone has places where they are more connected and more capable of moving the behavioral needle. That is true, and I can look at the analytics from my Buffer and Argyle Social accounts to prove it. Twitter Influence Analytics.

Analytics 137

Analytics Influencer Klout Vocus 137

Convince & Convert

MARCH 29, 2012

So we need to buy Radian6 or Argyle Social or Involver.” We’ll link it up in the blog post. But it requires you to actually stitch together metrics from social media, from Google Analytics, things like that. That’s where things like Google Analytics come into play. The software is just a vessel.

B2B 120

B2B Software Social Media Survey 120

Convince & Convert

MARCH 29, 2012

So we need to buy Radian6 or Argyle Social or Involver.” We’ll link it up in the blog post. But it requires you to actually stitch together metrics from social media, from Google Analytics, things like that. That’s where things like Google Analytics come into play. The software is just a vessel.

B2B 120

B2B Software Social Media Survey 120

Convince & Convert

SEPTEMBER 21, 2010

Blog Comments (The blog is on WordPress) Disqus This is what I use to manage comments here at Convince & Convert. ChatCatcher This is a nice little tool that finds Tweets about your blog posts, and automatically adds them as comments. Despite being free, Google keeps adding functionality to Google Analytics.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Buzz Marketing for Technology

MARCH 1, 2011

Almost 5 years ago I started this blog with the notion exploring the changing definition of Buzz Marketing in light of this new thing I saw on the horizon called “Social Media”. I remember questioning where all this blogging was going to take us. 10 Best Posts of 2010 Far and away one of the best blog posts. Technology.

Radian6 215

Radian6 Data Analytics Applications 215

Webbiquity SMM

SEPTEMBER 12, 2011

Read on for answers to these questions and more from some of the best minds in social media in some of their best blog posts and articles of 2011 so far. by B2B Lead Roundtable Blog. percent of viewers discovered videos embedded on blogs or other websites.&#. What to do? Social Media Strategy and Best Practices.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Firebelly

APRIL 9, 2012

Measure Social Media ROI with Google Analytics Social. By Radian6 Knowing how to calculate social media ROI is not always obvious, but this infographic will help you figure out how to take your social media metrics and turn them into valuable information for your business. ROI: Are Your Social Media Efforts Worth the Money?

ROI 188

ROI Social Media Radian6 Metrics 188

Webbiquity SMM

OCTOBER 5, 2010

Dirk Singer uses data from an ExactTarget study to show that “US Twitter users in April 2010 were far more likely than general Internet users to post to forums (75% vs 25%), blog (72% vs 14%), comment on blogs (70% vs 23%) and post ratings / reviews (61% vs 20%). How-To Guides and Best Practices. Twitter Tools and Reviews.

Tools 207

Tools Twitter Tips Statistics 207

Webbiquity SMM

SEPTEMBER 15, 2010

Want to show the world how social you are with a cool widget on your website or blog? Interested in an easy way to stay current on key Google Analytics traffic stats from your desktop? A real-time search engine that displays results from blog posts, articles, blog comments, microblogging sites (e.g., monitter.

Tools 188

Tools Social Media Radian6 CoTweet 188

Convince & Convert

AUGUST 18, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 4 Steps to Drive Sales with a Social FAQ 18 Social Media Quotes My Wife Is Sick of Hearing Me Say The 3 Amigos: Email, Blogging, Social Sharing Jonny Stark Wow, quite a few comments on here already!

Questions 160

Questions Social Media Consultant Education 160

Webbiquity SMM

JANUARY 19, 2012

Radian6 , Alterian SM2 ), or inbound marketing suites (e.g., Yes, you could do this from Google Analytics (GA) as well (in fact, gShift pulls a fair amount of its reporting data from GA) but gShift presents it all in one spot, attractively graphed out. about a specified blog post or other piece of content. site) is helpful.

Software 140

Software Review SM2 Alterian 140

Waxing UnLyrical

NOVEMBER 1, 2010

On his blog , Nick says: “Students are not taught about new practices, since proprietary tools and techniques often remain with hidden with the agencies and companies that create them.&# SAS provides all of its tools free to universities [link] -- and there is no better analytical tool on the marketplace. Wanna Subscribe?

Class 258

Class Education Metrics Creative Commons 258

Proactive Report

JULY 14, 2010

In a recent Washington Post article, 10 Mistakes Companies Make in Social Media , Debbie Weil said “Organizations and companies using social media should have a hub on their primary Web site where users can find links or feeds to blogs, Flickr photo galleries and other third-party Web sites. Radian6 is one.

Sysomos 78

Sysomos Radian6 Case Study Web 2.0 78

Webbiquity SMM

MARCH 23, 2011

Many include at least the most popular blogs as well. more website traffic driven by social media) and 2) actionable analytics (measures that enable you to determine whether you should do more a specific activity, do less, or do it differently). Salesforce.com ), marketing automation tools and web analytics packages.

Tools 193

Tools Social Media Sysomos Vocus 193

Diva Marketing Blog

MARCH 25, 2011

What is your 1 tip to an agency/freelancer contracted to be the voice of the brand in social networks e.g., Twitter, Facebook, blogs, next new shiny toy? If you understand both of these then the appropriate voice will generally always follow. ~ David Alston , CMO, Radian6. Understand the brand beyond the message. Simple advice.

Twitter 97

Twitter Radian6 Avatar Social Media 97

Webbiquity SMM

MARCH 27, 2017

Showcase reviews: B2B PR Sense Blog, Blogging Wizard, BuzzBlogger, Catherine Pham/SlideShare, Express Writers, iag.Me (HootSuite), iag.Me (Social), iMedia Connection, MarketingLand, Mention, RazorSocial (Technology), Robbie Richards, Shift Communications, SnapApp, SteamFeed, StoreYa Blog, ViralBlog, Visually. 5) SocialFlow.

Social Media Management 0

Social Media Management Tools Social Media Radian6 0

Techipedia: Tamar Weinberg

MARCH 10, 2010

Perhaps this is a fact that her agency overlooked, so as a good friend, I told her that it would be in her best interest to learn about approved tactics through the many free blogs , to engage in acceptable and informative (though not free) SEO training , and to read the best SEO book/training program (aff).

Marketing 240

Marketing How To SEO Training 240

Techipedia: Tamar Weinberg

JUNE 16, 2010

Do I have social media integration on my business blog? If you have a business blog, you have to integrate your social media profiles on it. Ask your blog’s readers to follow you on Twitter, subscribe to your YouTube channel, add you on LinkedIn, or “Like” you on Facebook. There are plugins that can help you do that.

Questions 277

Questions Social Media How To Postrank 277

Techipedia: Tamar Weinberg

JULY 8, 2008

Allen Stern , Founder of a Blog on Social Media : A social media marketer is someone who possesses first marketing education and/or experience. Instead, it’s about contributing, bringing something to the picnic, and doing what Radian6 Marcel LeBrun calls “listening at the point of need.&# Browsers obviously mostly lurk.

Social Media 163

Social Media Marketing Consultant Communities 163