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How to use AI analytics for targeted business decisions

Sprout Social

Enter AI analytics. In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. What is AI analytics? What is the difference between AI analytics and traditional analytics?

Analytics 114
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13 Best Hashtag Tools for Analytics, Tracking, and More

Hootsuite

So where exactly can you find the hashtag analytics you need to do all of that? What are hashtag analytics? Hashtag analytics are data that provide information about the performance of hashtags on social media. 1 Analytics Tool for Growth Beautiful reports. You’ve come to the right place to find out. Clear data.

Hashtag 91
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Finding Keywords: The First Step to Blogging Success

Waxing UnLyrical

That’s a blog post for another day. Google Analytics. Once your site has been around for a while, it pays to check your analytics package (whether Google or other). This is more powerful if you’ve registered your site with Google Webmaster Tools such that you get search phrases and average rank right in Google Analytics.

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From Obscurity to Opportunity: Demystifying Dark Social

Oktopost

It is called “dark” because this activity is challenging to track using traditional analytics tools, leading to unattributed or unrecognized traffic sources. Therefore, it comes as no surprise that Google Analytics ranks among the most crucial tools for marketers.

Forums 62
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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

You share an amazing Hootsuite blog article to your work Slack (hint!). Dark social media, or dark traffic, isn’t easily tracked by traditional analytics tools. Dark social impacts your analytics Past studies estimated dark social was responsible for as much as 84% of all referral traffic. Welcome to dark social. dark social.

HootSuite 120
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5 Free Social Media Analytics Tools – With Recommendations from Experts

Talkwalker SM

Social media analytics tools come in many shapes and sizes – from free and niche to enterprise level and comprehensive. Below, we’ve compiled a list of five free social media analytics tool s that can help you find new insights for your brand. ” Pinterest Analytics – Know Your Audience. ” . now use Pinterest.

Analytics 105
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Social Media Intelligence: What It Is & Why You Need It

Hootsuite

Or, change the topics they write about on their blog. Hootsuite’s professional plan also gives you access to detailed custom analytics , while Hootsuite Insights , powered by Brandwatch, provides an instant overview of millions of online conversations in real time. Advanced analytics and insights.