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What the ComScore Digital Year in Review means for small biz marketers

Akamai Marketing

The recent release of ComScore’s Digital Year in Review provides detailed information on search and advertising. You can add Vlogging to your company’s blog when its appropriate and valuable. Of course, the content has to be compelling and interesting…but that’s another (or every) blog post.

comScore 156
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Is Your Business Ready For Mobile Marketing?

yMarketingMatters

Consider these stats: Mobile usage now accounts for nearly 70% of digital media time [Source: comScore ]. Google Analytics: Make sure Google Analytics code is installed on your website so you can see mobile activity. Google Analytics will show you all mobile activity on your website. MicKinsey & Company ).

Mobile 140
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The Trouble With Online Advertising

Twist Image

Bob Hoffman (CEO of Hoffman/Lewis ) runs the blog, The Ad Contrarian , and leverages the platform as a place to debunk the over-exuberance that many digital marketing and social media professionals have when they're chest thumping or declaring the latest online platform that everyone is jumping on as panacea for brands and the future of marketing.

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A Double Dose of #measurePR

Waxing UnLyrical

On Twitalyzer as compared to Klout, Eric said,&# Klout is to Nielsen/comScore as Twitalyzer is to Omniture/Google Analytics… our identification of ‘influencers’ is a byproduct of the system, not the system.&# (I like that!). Two chat recaps/transcripts in one post. Isn’t today your lucky day?!

Klout 195
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The Ultimate User-Generated Content Guide

Sprout Social

Whether it’s a blog, social media post, Wiki, podcast, video or social image, the content is created by third-party users. ComScore found brand engagement increases 28% when user-generated content is used in product videos. These social media analytics can tell you exactly who’s engaging and where.

Content 111
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The Mobile Commerce Chicken And Egg Conundrum

Twist Image

Mobile devices accounted for one-third of every sale on Cyber Monday, and according to a comScore report, they also accounted for 20% of the $84.3 Your amazing mobile experience or your belief that most of your consumers are not on mobile, because your analytics don't speak to how bad your mobile experience currently is? business blog.

Mobile 40
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Link Love Monthly: Best of January 2011

SocialFish

Twitter for Mac – Twitter blog. Export and Analyze Social Media Analytics With Export.ly – ReadWriteBiz. While Mobile Email Usage on the Rise – comScore. If you didn’t blog it, it didn’t happen – Anil Dash. All A-Twitter – A-learning Blog. Datalicious. Tech/Analysis.

comScore 172