The Big(ger) Marketing Shift

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Bazaarvoice says that between 75% - 80% of all online shoppers read online customer reviews (or peer reviews). On November 9th, 2010, they released the article, For College Students, Mobile Web Is The Norm. mobile. web analytics. Tags: bazaarvoice.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

Carrie played a key role in launching the enterprise-wide integration of social & mobile recruiting, breaking some of the traditional boundaries of HR in the process. Lisa also recently authored a guest post here on web analytics and lead scoring. Our group is responsible for setting the strategy for the company’s global digital brand presence on cisco.com , social web sites and mobile. A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter.

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50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

As social media monitoring and integration with CRM systems improves, marketers will have the metrics and analytical tools to more accurately assess the value of various social media efforts and continually improve them. Marina Arnaout outlines five key trends for social media marketers to watch and utilize, including online video, mobile and location-based services. Top 10 analytics tools for social media by iMedia Connection.

Social Pros 6 – Instagram Lessons from a Giant B2B Company

Convince & Convert

I feel like Facebook is making the classic mistake of, “Hey, we need additional dollars so let’s cozy up to the Fortune 500,” and not realizing that there’s a lot more small businesses than there are big businesses and that’s why I feel like Google has always gotten it right in that regard, if nothing else, in that all the things that they’ve done with AdWords and Optimizer and Analytics and all these other things are very small-business friendly.

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