Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. Ian Greenleigh , who’s the Manager of Social Media Strategy and Content for Bazaarvoice is going to be joining us in just a minute. The problem that we have a lot in content marketing is that people say, “Okay, we did this thing and then we had a call to action.” ” This sounds like a case study for great content that was really marketed well.

Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. Ian Greenleigh , who’s the Manager of Social Media Strategy and Content for Bazaarvoice is going to be joining us in just a minute. The problem that we have a lot in content marketing is that people say, “Okay, we did this thing and then we had a call to action.” ” This sounds like a case study for great content that was really marketed well.

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Real Brand Storytelling

Twist Image

Back when I first started publishing music magazines on the Internet (in the mid-nineties), there were few people writing about the power of the Internet from a business and marketing perspective. We have also shared the stage on numerous occasions, because Bryan is a professional marketing keynote speaker as well. bazaarvoice. digital analytics association. digital marketing. marketing blog. marketing podcast.

The Big(ger) Marketing Shift

Twist Image

If there are a few things that are certain in Marketing, it is that we are seeing a ton of new tactics enter the fray, we have more data on these new tactics than ever before, and it's fairly difficult to pull back and see the bigger picture. In this past week, there were three significant pieces of news that - when pulled together - paint a fairly dramatic picture of the changing Marketing landscape. Marketing must change. digital marketing. marketing.

Forrester: Email and search drive online sales, not social

Dave Fleet

As reported by Marketing Pilgrim : Paid search matters most for new customers. This is complete anathema to those who argue that traditional marketing in its various forms is “dead” Last year I was sceptical about Forrester’s 2011 report given that the data was taken from the clients of a single marketing agency – and frankly most of my concerns remain around methodology and report scope.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

This year, we’re pleased to honor 50 women (below) and 50 men (in an upcoming post on the Blue Focus Marketing Blog ) who are among the top social media connectors and engagers in the technology world, representing technology vendors as well as related venture capital (VC), advisory and analyst firms. Active across social networks, Cindy leads Microsoft’s small- to midsized-business sales and marketing efforts as Vice President U.S.

The Social Media ROI Debate

Webbiquity SMM

Can the financial return on expenditures for social media business activities– in marketing, PR, customer support, HR, product development or other areas — be accurately measured? 5 Problems With Measuring Social Marketing by Web Worker Daily.

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50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Influential voices like Olivier Blanchard and Jacquie McCarnan present formulas and methods for ROI calculation, while Steve Goldman contends that social media ROI can’t be measured in isolation, and Jackie Cohen reports that more than a third of CMOs still have no idea whether or not social media marketing is producing any ROI. with higher operating margins and market share).

Social Pros 6 – Instagram Lessons from a Giant B2B Company

Convince & Convert

I feel like Facebook is making the classic mistake of, “Hey, we need additional dollars so let’s cozy up to the Fortune 500,” and not realizing that there’s a lot more small businesses than there are big businesses and that’s why I feel like Google has always gotten it right in that regard, if nothing else, in that all the things that they’ve done with AdWords and Optimizer and Analytics and all these other things are very small-business friendly.

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