Convince & Convert

JULY 7, 2014

Addvocate is a leader in the fast-growing field of employee social enablement and advocacy software. It’s secure, mobile-friendly, super easy to use, and affordable. Addvocate.com the Breather mobile app Breather – Quiet on Demand Breather is the brain-child of the uber-smart Julien Smith. Addvocate makes it happen.

Startup 168

Startup Crowdsourcing Badge B2B 168

Oktopost

SEPTEMBER 13, 2022

Over 70% of that amount will be spent on mobile advertising – an increase of 13% to $13.9 To help you, we’ve compiled a list of the six best B2B social media platforms for financial services based on our research and experience. Example: ACI Worldwide is a software company that provides corporations with real-time payment solutions.

Platform 84

Platform Social Media Insurance Education 84

agora pulse

JANUARY 22, 2021

Action buttons are essentially CTAs that appear alongside your “Contact Us” or “Shop Now” buttons on your mobile Instagram profile. Action buttons allow you to drive specific off-platform actions on-platform through the use of third-party tools like scheduling software or table management software.

Features 124

Features Instagram Hashtag Social Media Management 124

Sprout Social

JULY 6, 2022

Mobile commerce: what it is and why you should care. In the last year alone, tech companies – including SaaS, software and B2B – have seen growth in social media engagement on both Facebook and Twitter. It might be surprising to see that software and tech had a large number of engagement times on Twitter.

Twitter 102

Twitter Tourism Travel Education 102

Sprout Social

NOVEMBER 2, 2023

Use prospecting tools, content management systems (CMS) and behavior analytics tools to gather data. Analytics tools for your website or app are your best bet for such data. Pro tip: If you have distinctively different personas—such as, if you serve both a B2C and B2B market—set up different customer journey maps.

Examples 101

Examples Template Templates How To 101

Socialmedia.biz

JULY 23, 2017

After all, the B2B value of social media use is completely different from B2C uses. That’s a content distribution opportunity that B2B marketers should not overlook. These include gamification, internal communications and ROI-focused analytics. One of Smarp’s best features is its advanced analytics. Dynamic Signal.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Convince & Convert

MARCH 4, 2016

Rather than focusing on followers, page views, or impressions, analyze your data on website analytics, audience engagement, and most importantly, conversions. 79% of B2B marketers believe social media is an effective marketing channel, but you must be able to provide data and facts using your marketing software. Integrated CRM.

ROI 60

ROI Statistics Software Metrics 60

Socialmedia.biz

JULY 23, 2017

After all, the B2B value of social media use is completely different from B2C uses. That’s a content distribution opportunity that B2B marketers should not overlook. These include gamification, internal communications and ROI-focused analytics. One of Smarp’s best features is its advanced analytics. Dynamic Signal.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Webbiquity SMM

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. Her Connect the Docs blog—frequently featured on the B2B Marketing Zone —is a platform for her own thought leadership content as well as frequently solicited insights from other B2B bloggers.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. The bottom line is that more and more B2B buyers distrust brands and their distrust is growing stronger every day. Table of Contents.

B2B 144

B2B Survey ROI Metrics 144

Convince & Convert

MARCH 8, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. Did you use a social media management software tool to create that page or did you just build it on the fly? The RSS feed is: [link]. Eric: Yeah.

Company 120

Company Instagram B2B Survey 120

Oktopost

JUNE 22, 2021

It’s no secret that a flooded email inbox comes with the territory of being a B2B marketer. Between social media messaging, video conferencing apps, and workplace communication tools such as Slack, B2B marketers have no shortage of tools to streamline effective communication. The B2B Email Marketing Advantages.

B2B 113

B2B Marketing Newsletter ROI 113

SalesChoice

MAY 15, 2017

We have already experienced this with mobile connectivity, with texting as prime communication channel where world and work and life have blended into continual data/information flows of connectivity. Often referred to as the SIRI of the financial world, it provides analytical tools for capital markets, using a rich analytics platform.

Patterns 20

Patterns Analytics Startup Software 20

Webbiquity SMM

DECEMBER 15, 2020

Twitter is consistently rated as the second-best social network for B2B and tech companies, behind only LinkedIn. Not a perfect score, but better than the 54% level of B2B tech companies overall. Driving business growth with industry-specific software for manufacturing, distribution, retail & services customers. digidotcom.

Company 149

Company Twitter Software System 149

Writtent Blog

DECEMBER 22, 2013

IRCE: Forward Mobility. The largest gatherings of mobile and eCommerce marketers have been combined into a major event this February in Orlando Florida, with a projected attendance of several thousand. Leaders from Zappos, Staples, and Wayfair will cover topics like mobile web design, usability, and internet commerce.

Conference 60

Conference Marketing Education Hubspot 60

Oktopost

JULY 27, 2021

If you’ve ever gone searching for information on the internet about a product you were interested in buying, you’ve replicated one of the critical parts of the B2B customer purchasing journey. Of B2B buyers surveyed, 77% say they won’t even speak with a salesperson until they’ve done their own purchasing research.

B2B 118

B2B Marketing SEO Engineering 118

SalesChoice

OCTOBER 4, 2016

Consumers have been experiencing the applications of machine learning in smart devices with software like Apple’s Siri and Microsoft’s Cortana, which make use of machine learning to comprehend a user’s voice and the spoken instructions to the phone via a process called natural language processing.

Software 20

Software Patterns Applications B2B 20

SalesChoice

APRIL 3, 2017

At the same time, the advent of mobile, chat, and explosive interruptive forces have catastrophically impacted human ability to focus, concentrate and achieve mindfulness. By 2019, according to IDC, the global market for content analytics, discovery and cognitive systems software is projected to reach $9.2 References. [i]

Startup 20

Startup Data Software Analytics 20

Oktopost

NOVEMBER 19, 2021

B2B buyers are well-informed and armed with incisive questions by the time they start talking to salespeople. If a discovery call is the first time you try to think of an answer to a B2B buyer’s question, you’re already too late. In fact, 35% of B2B sales content goes unsued by sales teams.

Tools 75

Tools B2B Price Social Media Management 75

Buzz Marketing for Technology

JUNE 27, 2008

enterprise software. Mobile Messaging 2.0. Mobile Phones. B2B Vertical Search: Enabling Information Discovery and Decision Making for an Industry Communityâ?? - Software Abstractions. Tom Mandel. James Robertson. Euan Semple. David Weinberger. Categories. 10000 Miles. Design Thinking. 6 Minute Epic. Andy Carvin.

SocialText 100

SocialText News Sharepoint Web 2.0 100

Oktopost

OCTOBER 26, 2020

Social selling has become an almost inevitable part of B2B selling. This makes sense when you consider that 46% of B2B decision-makers are now between the ages of 18 and 34 years old. But who likes a challenge more than a B2B marketer? Insightful analytics and reports . Clearly, your buyers are now all over social media.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Convince & Convert

MARCH 3, 2016

The B2B world can feel quite stiff sometimes. They’re just as tired of the B2B business-sounding stiffness as you are. I’ve become really good at decoding B2B speak, but even I’m not sure what that means.). This kind of wording sounds more like something you’d look for if you wanted to get a mobile app created.

B2B 60

B2B Brands Airlines How To 60

Webbiquity SMM

JANUARY 19, 2012

gShift Labs is the first (at least that I’m aware of ) integrated software package for managing web presence optimization (WPO). gShift is the first software built from the ground up with that approach in mind. For your competitors, the software identifies their target terms (anchor text in backlinks), top backlinks and ranking.

Software 140

Software Review SM2 Alterian 140

Webbiquity SMM

SEPTEMBER 10, 2012

” She was named B2B Magazine’s 2012 Digital Marketer of Year. Carrie played a key role in launching the enterprise-wide integration of social & mobile recruiting, breaking some of the traditional boundaries of HR in the process. Her varied background includes corporate roles (B2B and B2C), agencies, non-profits and startups.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

SalesChoice

JUNE 6, 2017

Technology has increased our connection rates, fueled by mobile devices, we have become the first generation where 7×24 is the new reality – always connected and always on. SalesChoice has developed an advanced predictive and prescriptive analytics platform, and is an ISV Certified partner of SalesForce.com.

Patterns 20

Patterns Analytics GPS eBook 20

Convince & Convert

SEPTEMBER 20, 2010

Tom Webster theorizes this may be due to Twitter’s functional similarity to text messaging, as several studies have shown Black Americans use the mobile Web at rates roughly double that to non-Hispanic Whites. johnheaney The other important takeaway was the proportion of Twitter users (85%) who access the web from mobile devices.

Social Media 159

Social Media Statistics Strategy Research 159

Sprout Social

JANUARY 30, 2020

The SaaS (software-as-a-service) space is anything but static. In fact, recent data from Blissfully notes that the average business should expect almost half of their software stacks to change within the next two years. Heck, simply looking up “CRM” on the software review platform Capterra returns 770 results as of writing this.

Strategy 96

Strategy Marketing Case Study How To 96

Convince & Convert

APRIL 28, 2010

Isolate Mobile Users The same way that a wallet chain indicate the owner loves Kings of Leon, mobile Internet use is a definitive marker for Mass Influentials. online population access the Internet from a mobile device. The next time you send an email, I would absolutely run a report showing opens and clicks by mobile device.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Keyhole.co

JANUARY 17, 2023

This new feature complements Keyhole’s real-time social media analytics perfectly. In order to leverage Keyhole’s analytics, get a side-view of your posts’ performance metrics. Keyhole’s profile analytics will tell you the best dates, times, and content to post to maximize your engagement.

Social Media 52

Social Media Tools Price Social Media Management 52

Oktopost

MAY 20, 2019

A CDP is a software package that creates a centralized hub for (mostly first-party) customer data. Customer profiles can be assembled from fragmentary data collected from mobile devices, point of sale terminals, website, emails, and any other marketing channel you can think of. But are CDPs for B2B companies, too?

Data 110

Data Platform B2B Marketing 110

Sprout Social

APRIL 13, 2022

Mobile commerce: what it is and why you should care. In the last year alone, tech companies – including SaaS, software and B2B – have seen growth in social media engagement on both Facebook and Twitter. It might be surprising to see that software and tech had a large number of engagement times on Instagram.

Instagram 121

Instagram Tourism Travel Education 121

Sprout Social

JULY 6, 2022

Mobile commerce: what it is and why you should care. In the last year alone, tech companies – including SaaS, software and B2B – have seen growth in social media engagement on both Facebook and Twitter. 5 stats for social media marketers in the software industry. Consumer goods social media resources.

Tourism 112

Tourism Facebook Travel Education 112

Webbiquity SMM

DECEMBER 19, 2017

Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). . ” — 2018 Trends: B2B Marketing , Edelman. Yes, but wait—this one is different.

B2B 293

B2B Trends Analysis Marketing 293

Sprout Social

DECEMBER 20, 2023

A robust social media analytics and reporting tool enables social teams to demonstrate and prove ROI, and understand the full impact of their efforts. From our “SproutLink” link-in-bio tool, to URL tracking to measure success in Google Analytics, an Asset library and more, Sprout’s publishing capabilities simplify your scheduling process.

HootSuite 108

HootSuite Brands Price Collaboration 108

Webbiquity SMM

JUNE 14, 2011

Last week’s Online Marketing Summi t in Minneapolis drew an intense crowd of local agency and corporate attendees focused on learning the latest strategies for SEO and search, conversion rate optimization (CRO), QR codes, PPC, social video marketing, integrated analytics, social media measurement and more. Don’t be boring!

B2B 164

B2B Sentiment SEO Klout 164

Webbiquity SMM

FEBRUARY 10, 2015

How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? 54% of B2B marketers said they have generated leads from social media. ( B2B Marketing Insider ). Consumer marketing is about mobile, B2B is about content.

Statistics 50

Statistics Social Media B2B Hubspot 50

Webbiquity SMM

MARCH 14, 2017

SlideShare is one of the most underrated content platforms in existence for B2B marketers, according to Jay Baer. But don’t be misled by the name into thinking of Photoshop Express as a mobile version of the main Photoshop …program. Sample review: “You don’t need to learn any software. ” — PCMag.

Tools 185

Tools Sample Samples Price 185