Oktopost

DECEMBER 22, 2019

The technological tools you employ can make a big difference in your ability to filter the signal from the noise and focus your analytics on the messages that really matter. Oktopost specializes in social media management for B2B companies. Brandwatch. .

Tools 116

Tools B2B Sentiment Notification 116

Oktopost

MARCH 5, 2019

In this post, we’ll aexamine the types of companies that best suit real-time marketing ( including B2B ) and ways to do this effectively, so you get the most value out of your campaign. Before we get into more detail with B2B, let’s look at a couple more successful B2C examples. How Can B2B Marketers Incorporate Real-Time Marketing?

Strategy 125

Strategy B2B Marketing Hotels 125

Oktopost

FEBRUARY 19, 2019

Marketo was built with a focus on Salesforce CRM users, and to this day the majority of Marketo B2B. However, there are additional integrations available, with Microsoft Dynamics, NetSuite, SugarCRM and others. Web page activity analytics available. Web analytics dashboard available. CRM analytics. Setup fee: $600.

Hubspot 111

Hubspot API Metadata B2B 111

Webbiquity SMM

MARCH 19, 2024

Image credit: Georgia de Lotz on Unsplash At the same time, practically every B2B marketer has been wondering about the best social media platforms. For “dry, boring” B2B companies unsure of how to create eye-grabbing visual content, a photo-sharing app like Instagram isn’t the most obvious social media platform.

B2B 170

B2B Company Instagram Cost 170

Ignite Social Media

JULY 10, 2020

While not as sophisticated in terms of targeting or analytics as Facebook’s Business Manager, the CPMs/CPVs/CPCs are currently competitive. LinkedIn was purchased by Microsoft in 2016 for over $26 billion and it’s the premier business-focused social network. That makes for desirable B2B targeting in particular.

Brands 176

Brands Facebook Influencer LinkedIn 176

Adam Cohen

APRIL 12, 2012

Companies that serve both SMB and Enterprise customers in a B2B line of business can target status updates to followers who work only at those respective sized companies, increasing the likelihood of engagement through a comment, ‘like’ or click. Status updates about events can target the local city or region where the events are hosted.

LinkedIn 239

LinkedIn Engagement Statistics Microsoft 239

Hootsuite

MARCH 16, 2023

Well, they go by Microsoft Ads now and they definitely shouldn’t be an afterthought. While Google remains king of search with the vast majority of the market share (it’s become a verb, after all), Microsoft Ads are in second place. Why use Microsoft Advertising (formerly Bing Ads)? Remember Bing Ads?

Microsoft 145

Microsoft CPC Campaign HootSuite 145

Oktopost

NOVEMBER 16, 2023

75% of B2B buyers use social media to make buying decisions. You can collect data manually and use tools such as Microsoft Excel or Google Sheets to track metrics from the social networks you will analyze. But analytics are only as good as what you do with them. It’s not just about networking anymore. The data is out there.

Analysis 70

Analysis Data Sentiment Metrics 70

Sprout Social

JULY 30, 2018

Shaun Kehrberg , Director of Product Marketing at Marchex, uses social targeting to launch and manage B2B products. Erica chimed in here to explain how Microsoft Research uses current employee data to create lookalikes: We look at what schools they went to, what degrees they have, what interests they have. We speak just like them.

Microsoft 57

Microsoft Data Eventful Class 57

Adam Cohen

APRIL 12, 2012

Companies that serve both SMB and Enterprise customers in a B2B line of business can target status updates to followers who work only at those respective sized companies, increasing the likelihood of engagement through a comment, ‘like’ or click. Status updates about events can target the local city or region where the events are hosted.

LinkedIn 100

LinkedIn Engagement Statistics Microsoft 100

Buffer Social

SEPTEMBER 11, 2023

I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. For example, this is a recommendation I’ve earned from the CMO of Cognism, a top-rated B2B data provider in the market. These types of endorsements are priceless.

LinkedIn 113

LinkedIn Tips Skills URL 113

Techipedia: Tamar Weinberg

APRIL 24, 2012

In the same way, a unique phone number can be tied to Microsoft adCenter ads, an email campaign, a specific email blast, a social media landing page, or even a print ad. The service provider collects the data and supplies analytics. What tips do you have for businesses that are ready to start?

Adwords 155

Adwords How To Module Aggregator 155

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. Once again, Hootsuite is here to make your social media life easy with all-in-one analytics for all your platforms in one place. How can you — a CEO, CFO, CMO, or other executive — tip the scale in your favor? Easy: be active on social media.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Talkwalker SM

SEPTEMBER 28, 2015

What role can social media analytics play in this process? For big multinationals, social may be more of a brand awareness tool – for a utility company it may focus on social customer service , and for B2B firms a method of attracting highly qualified customers through thought-provoking content.

ROI 60

ROI Metrics How To Sentiment 60

Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. B2B marketing helps Adobe ink bigger contracts. Here’s how to use social media for B2B marketing, social selling, customer service and more. Why use social media for B2B marketing. Wondering if B2B social media marketing is right for your business?

B2B 98

B2B Social Media Tools Tips 98

Oktopost

JULY 27, 2021

If you’ve ever gone searching for information on the internet about a product you were interested in buying, you’ve replicated one of the critical parts of the B2B customer purchasing journey. Of B2B buyers surveyed, 77% say they won’t even speak with a salesperson until they’ve done their own purchasing research.

B2B 118

B2B Marketing SEO Engineering 118

Keyhole.co

NOVEMBER 4, 2020

However, investing in the right social media analytics tools will empower your marketing team to make the right decisions when creating and optimizing marketing campaign. Saving you a huge amount of time — as you don’t have to crawl different social platforms looking for your much needed social analytics. Start Free Trial. Agorapulse.

Analytics 105

Analytics Social Media Tools Price 105

Buffer Social

NOVEMBER 30, 2016

Marketing data and analytics classes (18-24). PPC for lead generation and B2B. Understanding and using Google Analytics Data. PPC for lead generation and B2B. Introduction to Analytics and the Language of SAS. Topics include : What “analytics” means. Popular analytics tools and applications.

Class 40

Class Skills Social Media Marketing 40

Oktopost

AUGUST 15, 2023

And, before someone came along and made actioning scalable and profitable social media strategies for B2B enterprises possible, delivering a strong ROI from social media marketing was tricky, to say the least. A strong B2B social media publishing strategy can change the game. But that’s not all we set out to do.

Social Media 117

Social Media B2B How To ROI 117

Buzz Marketing for Technology

JUNE 27, 2008

B2B Vertical Search: Enabling Information Discovery and Decision Making for an Industry Communityâ?? - Microsoft Links. Microsoft Enterprise Search Blog. Tom Mandel. James Robertson. Euan Semple. David Weinberger. Categories. 10000 Miles. Design Thinking. 6 Minute Epic. advanced search. Andy Carvin. Artisanal Economy.

SocialText 100

SocialText News Sharepoint Web 2.0 100

Hootsuite

DECEMBER 1, 2022

LinkedIn is well known as the social network of choice for B2B marketers. And, of course, LinkedIn is also the social network most commonly used for recruiting, as well as the top platform for B2B lead generation. As mentioned, for B2B companies, LinkedIn can be a goldmine of lead development and relationship building.

LinkedIn 139

LinkedIn Strategy Tips HootSuite 139

Visually SM

JULY 27, 2020

In addition to monitoring and managing multiple social networks, SproutSocial’s clean interface also delivers deeper analytics. The app also includes a badging system that makes it easier to alert you when an influencer or advocate has posted, as well as clear analytics.

Social Media Management 246

Social Media Management Social Media Tools Domain Name 246

Keyhole.co

FEBRUARY 13, 2022

However, investing in the right social media analytics tools will empower your marketing team to make the right decisions when creating and optimizing your marketing campaign. If you are not sure how to measure your social media success with analytics, try the Keyhole trial for free and follow the guide to align your goals with our tool.

Analytics 52

Analytics Social Media Tools Price 52

Keyhole.co

JANUARY 4, 2022

While 80% of B2B leads come from LinkedIn, 96% of B2B marketers use LinkedIn to distribute content. When used correctly, LinkedIn can be an effective marketing channel for B2B and B2C companies. LinkedIn marketing for business allows you to leverage useful features related to analytics, connections and brand building.

LinkedIn 130

LinkedIn How To Marketing Newsletter 130

SalesChoice

OCTOBER 4, 2016

Consumers have been experiencing the applications of machine learning in smart devices with software like Apple’s Siri and Microsoft’s Cortana, which make use of machine learning to comprehend a user’s voice and the spoken instructions to the phone via a process called natural language processing. Generating new insights.

Patterns 20

Patterns Software Applications B2B 20

Webbiquity SMM

DECEMBER 15, 2020

Twitter is consistently rated as the second-best social network for B2B and tech companies, behind only LinkedIn. Not a perfect score, but better than the 54% level of B2B tech companies overall. Key resource for B2B marketers for brand impact and lead generation. The nation’s top business analytics and performance mgmt.

Company 149

Company Twitter Software System 149

Webbiquity SMM

SEPTEMBER 10, 2012

Active across social networks, Cindy leads Microsoft’s small- to midsized-business sales and marketing efforts as Vice President U.S. The 10-year Microsoft veteran is also a graduate of Harvard Business School. ” She was named B2B Magazine’s 2012 Digital Marketer of Year. Cindy Bates. Cindy_Bates. Susan Beebe.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

Webbiquity SMM

DECEMBER 19, 2017

Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). . ” — 2018 Trends: B2B Marketing , Edelman. Yes, but wait—this one is different.

B2B 293

B2B Trends Analysis Marketing 293

Oktopost

APRIL 24, 2023

Sentiment matters, and being able to clearly view your social media analytics to see the sentiments behind your follower’s posts about you is fundamental to your social media usage. Even in more professional spaces like LinkedIn – the most popular platform among B2B marketers – social conversations are constantly arising organically.

Analysis 62

Analysis Sentiment Statistics B2B 62

Socialmedia.biz

FEBRUARY 25, 2016

Alternative B2B channels. Some studies have found social media is not as effective in garnering B2B leads as are time-tested lead-gen methods like business events, trade summits, and telemarketing. B2B content marketing has lately been centering around social media. Analytics-driven approach. Project management.

Project 65

Project Social Media Yammer Brands 65

Webbiquity SMM

MARCH 14, 2017

SlideShare is one of the most underrated content platforms in existence for B2B marketers, according to Jay Baer. Originally developed as a free replacement for Microsoft Paint, Paint.NET is free image and photo editing software for PCs that run Windows. 23: The 29 Best Web Analytics Tools. #24: Photos grab our attention.

Tools 185

Tools Sample Samples Price 185

Buffer Social

AUGUST 23, 2023

What performs well on LinkedIn B2B (business-to-business) brands and career-related industries are finding success on the Microsoft-owned channel. While LinkedIn is the preferred stomping ground for B2B marketers, there’s potential for B2C (business-to-customer) brands to gain traction there too.

Small Business 77

Small Business Activities Platform Social Media 77

SalesChoice

JANUARY 19, 2017

Sales Productivity of B2B Sales professionals is plummeting and some futurists are now warning that B2B Sales professionals will die out in less than 30 years; 2.) The most common type of analytical story is about discussing the past. Stories have a pattern as well that is important to architect into sales analytics.

Patterns 22

Patterns B2B Analytics Data 22

Kikolani

SEPTEMBER 27, 2016

55% of B2B marketers and 59% of B2C marketers plan on increasing their content marketing spending in 2016. It then provides insights on how to boost the impact of your content and tailor it to your audience through ROI analytics and content trends. The only problem is that content marketing takes time.

Tools 60

Tools Content Marketing ROI 60

Kikolani

SEPTEMBER 27, 2016

55% of B2B marketers and 59% of B2C marketers plan on increasing their content marketing spending in 2016. It then provides insights on how to boost the impact of your content and tailor it to your audience through ROI analytics and content trends. The only problem is that content marketing takes time.

Tools 60

Tools Content Marketing ROI 60

Convince & Convert

AUGUST 26, 2010

Assuming you want to dive into the pool of custom graph creation and data manipulation, you’ll probably do so in Microsoft Excel. Because the RowFeeder team is very welcoming to custom report requests, it’s a good solution for agencies looking to put their own stamp on analytics, especially those without an Excel ninja on staff.

Social Media 119

Social Media Strategy Analysis Reputation 119

Sprout Social

DECEMBER 20, 2022

Sprout Social Listening and Analytics. Sprout Social’s Listening and Analytics tools give you business-critical insights to help you make strategic decisions. Analytics: Generate and automatically send reports to your clients. They scale up B2B social media by offering a People Database to get more qualified leads.

Social Media 95

Social Media Tools Sentiment Small Business 95