Oktopost

NOVEMBER 23, 2020

Every seasoned B2B marketer knows that launching a new campaign can be a venture into the unknown. Studies have shown that about half of all marketers are only using the most basic metrics to measure the results of their efforts. B2B marketing is too high-stakes for any blind leaps of faith. 6 B2B Marketing KPIs to Measure.

B2B 125

B2B Marketing Metrics ROI 125

Social Media Strategies Summit

FEBRUARY 4, 2021

In the US alone, research from Statista shows that B2B marketing spend has already decreased by over 50% in early 2020. Social media is the most popular platform for B2B marketing, says Content Marketing Institute: 83% of marketers are going this route. Today, the focus will be on Linkedin and how it can help B2B brands.

B2B 130

B2B LinkedIn Strategy Brands 130

Oktopost

DECEMBER 19, 2023

X originally released their own Threads capability to combat their limitation of 240 characters per Post, which made it challenging to relay long-form messages, narratives, and stories for B2B marketers. X (Twitter) Threads benefits Our customers often emphasize the importance of broadening their audience and engagement on X.

Engagement 69

Engagement Case Study Overview B2B 69

Keyhole.co

JUNE 7, 2023

When we think of a B2B branding toolkit, the first thought to pop up in our minds is a handbook that contains the brand’s preferred tone of voice, colors, typography, imagery, vision, values, and messaging pillars. Imagine if you’re a B2B digital marketing agency, and you try to advertise your services in two different ways.

B2B 52

B2B Tips Brands Marketing 52

Webbiquity SMM

JUNE 17, 2014

Much has been written about how the internet in general, and the explosion of content marketing in particular, has changed the nature of b2b marketing. Today’s b2b buyers are typically 70% of the way through their purchase process before they contact a vendor’s sales team.

B2B 219

B2B Strategy Marketing Metrics 219

Keyhole.co

JANUARY 27, 2023

Social media is quickly becoming the go-to method medium for B2B marketers looking to promote their business. In fact, a study by the International Data Corporation found that 75% of B2B buyers use social media to make purchasing decisions. This has made producing social media content a top priority for 95% of B2B marketers.

ROI 52

ROI B2B Social Media How To 52

Keyhole.co

MARCH 20, 2024

As a B2B marketer, if you’re ignoring LinkedIn, you could be missing out on vital opportunities to connect with your audience and generate new leads. It’s no wonder why 40% of B2B marketers say that LinkedIn is the most effective channel for finding and converting high-quality leads. Review of selected LinkedIn monitoring tools 1.

LinkedIn 52

LinkedIn Tools B2B Price 52

Sprout Social

MAY 18, 2022

Engage with insights. By 2025, Gartner expects “80% of B2B sales interactions between suppliers and buyers to occur in digital channels.” By regularly posting and engaging with potential leads, they’ll begin to positively associate your name with the brand. Content engagement rate. Follower engagement rate.

Metrics 136

Metrics B2B Software Social Media 136

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

Oktopost

DECEMBER 20, 2023

But don’t worry, the rise of AI in B2B sales will not replace you. For success, all B2B sales cycles will always need human interaction and guidance throughout the funnel. Gartner predicts that by 2025, 75% of B2B sales organizations will incorporate AI within their traditional sales solutions.

B2B 75

B2B Software Process Team 75

Buffer Social

JULY 9, 2018

If you are a social media manager, you’ve likely looked at ‘best time to post on social media’ studies to come up with several posting times for your brand. But now, I believe it’s time to reconsider these studies. In the last few years, more and more studies on the best times to post have been released. (At

Study 111

Study Social Media Overview Aggregator 111

Oktopost

JUNE 18, 2019

The industries and markets that digital B2B businesses serve are undergoing constant, dramatic changes. Here at the halfway point of 2019, we’re getting a clearer picture of the B2B marketing strategies that are currently leading the pack. They also offer a platform on which users are more likely to engage with advertising.

B2B 95

B2B Strategy Marketing Conference 95

Direct Marketing Observations

JANUARY 26, 2010

Last week seemed to be the week to talk about social media and B2B. Because B2B is focusing on social media. The impact of social media on B2C is obvious, but B2B is starved for information, case studies, consultants that know what they are doing and knowledge. My word to you, point your efforts towards B2B.

B2B 180

B2B Social Media Case Study Consultant 180

Oktopost

JUNE 21, 2022

B2B companies are leaving money on the table by not exploring influencer marketing as a significant marketing component for their businesses. According to 74% of B2B marketers in a recent study, influencer marketing positively impacts a customer’s relationship with the brand. What is B2B influencer marketing?

Influencer 88

Influencer LinkedIn B2B Industry 88

Oktopost

JULY 22, 2021

B2B marketing campaigns tend to be more like a marathon than a sprint. Finding success at the end of the long B2B sales cycle means knowing your customer and meeting them where they’re at, which is why Customer Relationship Management tools are so essential. Social CRM lets you engage with these conversations early on.

Social CRM 96

Social CRM B2B How To Patterns 96

Keyhole.co

JUNE 13, 2023

Though LinkedIn is a paradise for job seekers, this is also the go-to platform for B2B brands from the beginning. As per the latest social media statistics , LinkedIn witnessed an outstanding 22% engagement soar in 2022. Timing is everything when it comes to getting your content seen and engaged.

LinkedIn 52

LinkedIn Analytics Metrics Guidelines 52

Sprout Social

JANUARY 26, 2023

High customer lifetime value A study from the Wharton School of Business shows that referred customers have a 16% higher lifetime value than average customers. B2B and B2C businesses may need to approach their referral marketing strategies a bit differently. That makes referral marketing programs essential for B2B businesses.

Discount 124

Discount Marketing How To B2B 124

Sprout Social

MARCH 16, 2020

With over 660 million registered professionals , LinkedIn is the largest resource for B2B marketers to tap into. LinkedIn accounts for 80% of B2B leads. It also accounts for more than 50% of the total social traffic coming to B2B sites. Thermo Fisher Scientific is a prime case study example of employee advocacy on LinkedIn.

LinkedIn 140

LinkedIn Tips Marketing B2B 140

Keyhole.co

SEPTEMBER 20, 2023

However, while it affects both B2B and B2C industries, the dynamics differ. B2B brand reputation A reputation crisis for a B2B brand often has a limited audience and can be contained through direct communication channels and negotiations. By creating engaging, informational, and relevant content.

Reputation 59

Reputation Brands Construction How To 59

Keyhole.co

MAY 15, 2023

Wondering when you should post on Instagram to get the most visibility and engagement? Every study acknowledges that the best time to post will vary per account. If that’s the end goal, it’s the key to unlocking more engagement, thus, massive conversions. Industry Different industries see different peak engagement times.

Instagram 52

Instagram B2B Tourism Engagement 52

Convince & Convert

APRIL 19, 2017

During my most recent exhibit at a B2B marketing conference in London, I met and spoke with lots of great customers, partners, and prospects. Although they came from different countries and industries, there was one common theme that stood out to me: the decline in organic reach and engagement on social media. Drive Content Engagement.

B2B 109

B2B Social Media Organization Study 109

The Realtime Report

AUGUST 25, 2020

Engaging with customers through social media will establish trust between them. The best part is you can look at all the analytics of who is engaging with the ad and see ways you can improve. Fresh content not only receives engagements but also establishes the appearance of your brand to people. Ads Are Easy.

Small Business 251

Small Business Social Media Strategy Marketing 251

Keyhole.co

APRIL 2, 2024

In this case, you might consider tracking engagement metrics, brand sentiment, and conversions. Some popular social listening metrics to consider include: Engagement rates This social media KPI measures the level of interaction and participation with your social media content. Clarify your objectives to guide your metrics selection.

Metrics 52

Metrics Sentiment Analysis Influencer 52

Keyhole.co

NOVEMBER 29, 2023

In the ever-evolving world of online content curation, uploading your video at the perfect time has become the key to increasing views, engagement, and subscribers. No matter how good your video is, it is ineffective without engagement. The time you post and the time people watch and engage determine the success of your video.

YouTube 59

YouTube Analytics Analysis Engagement 59

Oktopost

NOVEMBER 30, 2023

It is called “dark” because this activity is challenging to track using traditional analytics tools, leading to unattributed or unrecognized traffic sources. Therefore, it comes as no surprise that Google Analytics ranks among the most crucial tools for marketers.

Forums 62

Forums Reddit Analytics Sentiment 62

Sprout Social

NOVEMBER 1, 2021

In a recent Edelman study of consumer trust, 63% of 18-34 year olds surveyed trust what influencers say about brands more than the brands themselves. One study found that company branded messages had a 561% reach when shared by employees compared to branded channels. Increases brand awareness reach. Improves employee performance.

Training 122

Training Study Metrics Social Media 122

Hootsuite

FEBRUARY 18, 2020

For marketers ready to move beyond brand awareness and engagement, social media lead generation is a good next step. Generally speaking, a quality lead will include useful information and clear signs of intent engage with your business. For example, studies have found that forms that ask for age are more likely to be skipped.

Social Media 145

Social Media How To HootSuite Discount 145

Buffer Social

SEPTEMBER 11, 2023

I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. I’ve always made sure to engage and respond to people who leave comments. If you’re in B2B marketing — try HubSpot Academy to showcase your skills.

LinkedIn 113

LinkedIn Tips Skills URL 113

The Realtime Report

NOVEMBER 12, 2021

Engaging your audience, promoting your product, providing valuable content and links, sharing new features and updates, announcing new products, and so much more from your social media pages are all possible. Instead, it is advisable to focus on improving user engagement to keep your existing customers around. Neglecting UX.

Marketing 91

Marketing Startup SEO Applications 91

Convince & Convert

JANUARY 3, 2024

These individuals represent mid-market and enterprise B2B brands from various industries. Performance Metrics and Analytics: Define measurable key performance indicators (KPIs) that align with your overall marketing goals. The survey was fielded during July and August 2023. Credit: Ascend2 Tip: Tap into Industry Credibility.

B2B 140

B2B Research Influencer Marketing 140

Sprout Social

JULY 6, 2022

Twitter peak times for engagement shifted significantly compared to last year, becoming much more concentrated during mid mornings and middays throughout the week. Despite a nearly 5% increase in the demand for consumer packaged goods in the US, social media engagement of consumer goods was relatively low. and Wednesdays at 3 a.m.

Twitter 102

Twitter Tourism Travel Education 102

Webbiquity SMM

JANUARY 24, 2019

Studies show that users on platforms like Twitter and Pinterest maximize their engagement when brands post as many as 15 tweets or 11 pins per day. In addition, a significant portion of social media marketing is engaging with your community. Analytics – A lot of marketing is based on intelligent guesses.

Social Media 164

Social Media Marketing Hashtag Campaign 164

Oktopost

DECEMBER 21, 2023

Website Analytics : Examine website analytics to understand user behavior, popular content, and areas of drop-off. Data Analysis: Utilize data analytics tools to analyze customer data, sales patterns, and market trends. Identify recurring themes or issues that may indicate gaps in your current approach.

Marketing 62

Marketing Survey Skills How To 62

Keyhole.co

MARCH 23, 2023

It is advised that one’s post should not be less than 100 characters as tweets of this length or shorter have a 17% greater chance of engagement than longer ones. While there is no one way fits all approach for all Twitter accounts, the general rule is getting engagement which can then be converted to whatever the account owner needs.

Twitter 52

Twitter Education Analytics Hashtag 52

Keyhole.co

JUNE 9, 2023

The guaranteed bet to engagement is if you start posting the content when your audience is active. Posting at the right time can make a big difference in how many people see and engage with your post. Know your most engaging post type from Keyhole 3. Also, do check out your competitors’ analytics !

Facebook 52

Facebook Guidelines Activities Feed 52

Keyhole.co

MARCH 18, 2023

Did you know 89% of B2B marketers rely on LinkedIn for lead generation? Generating leads on LinkedIn can effectively reach potential customers and introduce them to your products and services because you get ample scope to engage and educate your audience on LinkedIn. Step 4: Grow your audience by engaging with them in comments.

LinkedIn 52

LinkedIn CPM CPC Hashtag 52

Keyhole.co

MARCH 18, 2023

Did you know 89% of B2B marketers rely on LinkedIn for lead generation? Generating leads on LinkedIn can effectively reach potential customers and introduce them to your products and services because you get ample scope to engage and educate your audience on LinkedIn. Step 4: Grow your audience by engaging with them in comments.

LinkedIn 52

LinkedIn CPM CPC Hashtag 52