Social Media Strategies Summit

FEBRUARY 4, 2021

In the US alone, research from Statista shows that B2B marketing spend has already decreased by over 50% in early 2020. Social media is the most popular platform for B2B marketing, says Content Marketing Institute: 83% of marketers are going this route. Today, the focus will be on Linkedin and how it can help B2B brands.

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B2B LinkedIn Strategy Brands 130

Webbiquity SMM

JUNE 17, 2014

Much has been written about how the internet in general, and the explosion of content marketing in particular, has changed the nature of b2b marketing. Today’s b2b buyers are typically 70% of the way through their purchase process before they contact a vendor’s sales team.

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B2B Strategy Marketing Metrics 219

Oktopost

JULY 30, 2020

So many B2B deals closed, and so many connections made. Back in the B2B world, companies are increasingly shining a spotlight to online lead generation and engagement. So what exactly is a webinar, and why are they so crucial to your B2B strategy in 2021? Should you use a dedicated B2B webinar software? What are webinars?

B2B 98

B2B Platform Price Software 98

Oktopost

MAY 4, 2023

Want to hear more from renowned B2B marketing leaders? There is a solution– one that educates your audience, sets you apart from the competition, and positions you in the market as a thought leader. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Catch all episodes here.

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Survey Content B2B How To 131

Oktopost

SEPTEMBER 21, 2023

The B2B sales process has changed, and digitalization has rendered traditional in-person sales methods (such as door-to-door and cold calling) outdated. With sales reps only having 5% of a customer’s time during their B2B buying journey, they have no choice but to pull out all the stops to get customers’ attention.

Examples 136

Examples B2B ROI Analytics 136

Keyhole.co

JANUARY 27, 2023

Social media is quickly becoming the go-to method medium for B2B marketers looking to promote their business. In fact, a study by the International Data Corporation found that 75% of B2B buyers use social media to make purchasing decisions. This has made producing social media content a top priority for 95% of B2B marketers.

ROI 52

ROI B2B Social Media How To 52

Webbiquity SMM

NOVEMBER 15, 2022

Gaining a deeper understanding of analytics platforms (such as Google Analytics) and the metrics behind all your social media accounts enables to more accurately measure the effectiveness of your marketing strategies and retarget your focus on certain platforms.

Social Media Management 227

Social Media Management Skills Social Media Metrics 227

Oktopost

JUNE 18, 2019

The industries and markets that digital B2B businesses serve are undergoing constant, dramatic changes. Here at the halfway point of 2019, we’re getting a clearer picture of the B2B marketing strategies that are currently leading the pack. For digital marketers, that’s even more important. Strategy 3: Business-to-User Marketing (B2U).

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B2B Strategy Marketing Conference 95

Oktopost

JUNE 8, 2022

Want to hear more from famous B2B marketing leaders? The current gap between higher education and professional training: how students who want practical skills and professors who want to teach critical media thinking can come together for students to excel in the professional world. Catch all episodes here. Episode Summary.

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Authentication Social Media B2B Apple 118

Keyhole.co

APRIL 3, 2024

Businesses, particularly those in the B2B sector, find it an invaluable tool for connecting with their audience, driving engagement, and sharing industry insights. These stats speak volumes about the platform’s prowess in shaping consumer decisions and its viability for B2B marketing. Are your Twitter posts sparking conversations?

Strategy 52

Strategy Twitter Tips Marketing 52

Oktopost

JANUARY 31, 2024

We think it’s fair to say, social selling and employee advocacy are taking the B2B social media marketing world by storm. It involves revenue professionals using their personal social media profiles to educate audiences, share industry insights, and engage in conversations to present themselves as thought leaders in their space.

B2B 62

B2B Metrics Comparison Education 62

Sprout Social

SEPTEMBER 6, 2023

LinkedIn is a powerful marketing tool for any business, particularly in the B2B landscape. Over 82% of B2B marketers consider it a goldmine for generating high-quality leads, connecting with peers and building their professional network. Monitor your LinkedIn analytics using the in-built analytics tool.

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LinkedIn How To Collaboration URL 111

Oktopost

MAY 23, 2022

The eternal question for B2B marketers is: When is the best time to sell to buyers? But the longer your B2B sales cycle is, the more chances your buyers will lose interest and look elsewhere. B2B buyers conduct 12 online searches before visiting a specific brand’s website. The answer is when they want to buy, of course.

B2B 88

B2B Marketing Paid Search Buy 88

Oktopost

JULY 22, 2021

B2B marketing campaigns tend to be more like a marathon than a sprint. Finding success at the end of the long B2B sales cycle means knowing your customer and meeting them where they’re at, which is why Customer Relationship Management tools are so essential. Ways to Use Social CRM for B2B Marketing. Social CRM: What Is It?

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Social CRM B2B How To Patterns 96

Oktopost

SEPTEMBER 21, 2023

The B2B sales process has changed, and digitalization has rendered traditional in-person sales methods (such as door-to-door and cold calling) outdated. With sales reps only having 5% of a customer’s time during their B2B buying journey, they have no choice but to pull out all the stops to get customers’ attention.

Examples 62

Examples B2B ROI Analytics 62

Oktopost

OCTOBER 23, 2021

The importance of generating high-quality leads to grow your B2B business can’t be overstated. For hyper-competitive B2B companies, this means that a steady stream of new leads is essential for supporting and sustaining growth. They also need to be well-organized, analytical, and have a strong desire to learn new skills.

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B2B How To Skills Sample 117

Oktopost

JUNE 21, 2022

B2B companies are leaving money on the table by not exploring influencer marketing as a significant marketing component for their businesses. According to 74% of B2B marketers in a recent study, influencer marketing positively impacts a customer’s relationship with the brand. What is B2B influencer marketing? Quick Links.

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Influencer LinkedIn B2B Industry 88

Oktopost

SEPTEMBER 13, 2022

To help you, we’ve compiled a list of the six best B2B social media platforms for financial services based on our research and experience. For example, you can use LinkedIn Analytics to track who your target audience is, where they live, and their interests. You can track data effectively with Twitter analytics. Large user base.

Platform 84

Platform Social Media Insurance Education 84

Convince & Convert

JUNE 15, 2011

Guest post by Carmen Hill , Social Media and Content Strategiest for Babcock & Jenkins , an integrated B2B marketing agency in Portland. As unlikely as it sounds, this is exactly the concern that recently came up in a discussion about B2B content marketing. Could giving away too much great content actually sabotage sales?

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B2B Content Marketing Buy 134

Sprout Social

MAY 25, 2022

Looking at the top challenges of B2B marketers , the growing need for social media CRM integrations is clear. This rings true for B2B and B2C alike. Let’s assume that the typical B2B buyer’s journey is around eight months. This includes answering questions and publishing educational content to nurture leads.

Team 108

Team B2B Platform Analytics 108

Oktopost

JULY 29, 2022

Hot Topics: Golden community building tips for B2B brands. She’s worked for big brands such as T-Mobile, Sprint, and Samsung, managing social media from daily content to analytics. Now at Corel, she is helping to manage 8 different brands from their day-to-day content, community management, and analytics. Meet Jessica.

Community building 62

Community building Communities Tourism Social Media Management 62

Oktopost

DECEMBER 19, 2022

There’s no denying that social media has become an important part of a B2B marketing strategy. It’ll help you stay ahead of potential attacks and offer your B2B services that your customers can trust. Educate employees about potential fishing attacks, and enable two-factor authentication across the board. Human/Employee Error.

Social Media 125

Social Media How To Policies Authentication 125

Sprout Social

MARCH 16, 2020

With over 660 million registered professionals , LinkedIn is the largest resource for B2B marketers to tap into. LinkedIn accounts for 80% of B2B leads. It also accounts for more than 50% of the total social traffic coming to B2B sites. Feed your efforts with analytics data. Run ads using the Matched Audiences feature.

LinkedIn 140

LinkedIn Tips Marketing B2B 140

Sprout Social

JULY 6, 2022

Best Times to Post on Twitter for Education. Best times to post on Twitter for Education: Mondays at 6 p.m. Best days to post on Twitter for Education: Mondays, Tuesdays and Sundays. Worst days to post on Twitter for Education: Thursdays and Saturdays. Higher education social media resources. Consumer Goods.

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Twitter Tourism Travel Education 102

Keyhole.co

SEPTEMBER 20, 2023

However, while it affects both B2B and B2C industries, the dynamics differ. B2B brand reputation A reputation crisis for a B2B brand often has a limited audience and can be contained through direct communication channels and negotiations. B2B brands have more scope on LinkedIn and Twitter.

Reputation 59

Reputation Brands Construction How To 59

Hootsuite

APRIL 29, 2020

key demographics for the account, derived from analytics. Also look at your analytics for any clues about how your posting frequency or time of posting impacts engagement and conversions. Keeping a close eye on your analytics can help you understand what is most likely to work for your audience. Education: Thursday, 4 p.m.

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Template Templates Social Media Tools 145

Keyhole.co

MARCH 23, 2023

Social media experts from Keyhole are ready to share some of the tips you should consider before posting on Twitter: Focus on your business─ whether your business is B2B or B2C says a lot about when you can post on your account and get the best engagement. Check your Twitter analytics for information. The answer is a lot!

Twitter 52

Twitter Education Analytics Hashtag 52

Proactive Report

DECEMBER 6, 2018

The Broadcast2World report says more B2B companies are pledging marketing budgets to animation videos with an entertainment and educational mix, as opposed to the previously dominant educational-only approach. Analytics and data can be very helpful in figuring out what content will be effective. Be authentic and real.

Video 58

Video Trends B2B Marketing 58

Keyhole.co

NOVEMBER 7, 2023

It involves factors that require analytical skills to translate data into strategies. This is where the value of Twitter hashtag analytics becomes priceless. However, this analytical approach is not merely about data aggregation. With Twitter hashtag analytics, you can track tag performance to remove the guesswork.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Sprout Social

FEBRUARY 12, 2024

Ogilvy research shows that 75% of B2B companies have already jumped on board, realizing its immense potential. For instance, Masterclass partners with Basmah Masood, an influencer who focuses on art and photography-related content, to position itself as a leader in creative education and skills development. your influencer’s.

Influencer 103

Influencer Marketing Collaboration ROI 103

Sprout Social

SEPTEMBER 30, 2022

Your favorite social selling platform will vary depending on your company and industry, but since Chili Piper is a B2B Saas company, LinkedIn is a huge platform for them. “We We leverage LinkedIn, specifically our company page, to educate and talk about the topics relevant to our niche and personas. Cisco knows education changes lives.

Tips 131

Tips Authentication LinkedIn Groups 131

Keyhole.co

JUNE 13, 2023

Though LinkedIn is a paradise for job seekers, this is also the go-to platform for B2B brands from the beginning. Let’s say you’re a B2B company providing cloud computing solutions. This is a good time to post informative and educational content, such as industry news, tips, and insights.

LinkedIn 52

LinkedIn Analytics Metrics Guidelines 52

Sprout Social

DECEMBER 9, 2020

We found that the top social media services offered by agencies are social media management (98%) followed by social media strategy, content development and social media analytics. . B3 Media Solutions , a social data and analytics agency, succinctly outlines how listening can help brands strengthen their social marketing strategies. .

Proposal 102

Proposal Price Project Education 102

Direct Marketing Observations

MARCH 31, 2011

Great for us but what about B2B ? Educating the masses. But adding strong measuremaent and analytics to social media engagement as it pertains to customer service and sales and lead generation, does just that. But what made all of those discussions and conversations cool was that we were connecting. An outcome.

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ScoutLabs Conversation Radian6 Lithium 159

Keyhole.co

APRIL 2, 2024

Keep an eye on your competitors’ social media analytics and activities, too. On Instagram, you might notice that short, educational videos with free demo CTAs help you generate the most leads. Try Keyhole for free Author Bio Ioana specializes in Business, Digital Marketing, and SaaS content for B2B brands.

Metrics 52

Metrics Sentiment Analysis Influencer 52

Sprout Social

OCTOBER 25, 2022

As you test out new brand awareness tactics, use Google Analytics to see how those changes impact growth in new users. For the second year in a row, HubSpot is named a Leader in the 2022 Gartner® Magic Quadrant™ for B2B Marketing Automation Platforms for its offering, Marketing Hub. ??. We're talking to you too, B2B brands.

Strategy 129

Strategy Brands Hubspot Survey 129

Sprout Social

JUNE 28, 2023

It includes automation strategies across marketing, including social media, digital advertising, segmentation, analytics and data measurement and yes, email marketing. Use analytics and reporting to measure, test and improve strategies Automation is a true game-changer here. Analytics automation does the heavy-lifting for you.

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Team Hubspot Marketing SMS 107