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LinkedIn vs Facebook: Which Will be Better for B2B in 2021?

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When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. There’s no mystery why B2B marketers keep flocking to it – it simply works. Content relevant to B2B decision makers and said decision makers?

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How to Get Started with LinkedIn Ads

Sprout Social

If you have a particular product or service that deserves its own page (think: a specialized software or new launch), go for it. Bids will run on either a CPC or CPM basis, and it’s important to test and optimize which option drives the best cost per lead/conversion for your company. Additionally, LinkedIn provides brands awesome analytics and conversion tracking to ensure that advertisers are getting the most bang for their buck.

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Seven Quick Tips for Winning Ways at Social Media on a Tight Budget

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But first, let’s take a look at the latest 2020 marketing budget stats: An average of 2% of all revenue is spent directly on a company’s B2B marketing budget. B2B industry professionals list lack of budget (59%) as their biggest obstacle. Have a tight budget?

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130 most important social media acronyms and slang you should know

Sprout Social

B2B – Business to business. CPM – Cost per thousand impressions or cost per mile. It refers to a set of rules that determine how pieces of software interact with each other. The software you use for sending emails. GA – Google Analytics. SaaS – Software as a service. A subset of companies that provide software programs accessible online and paid via subscription.

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