Social Media Marketing

JULY 24, 2013

The mobile space continues to dominate: comScore indicates that time spent on Facebook''s mobile platform more than doubled in Q2. Similarly, B2B decision makers use different social networks for different purposes. billion monthly users as of June 30. But these events are not about your brand.

Social Media 162

Social Media Flipboard Journal comScore 162

Buzz Marketing for Technology

DECEMBER 12, 2012

According to comScore, consumers spent approximately $37 billion on holiday shopping in 2011—up about 15 percent from 2010. Or is he just giving up, leaving you with yet another abandoned mobile cart to add to your analytics report? The thick of the 2012 holiday season is here. And nearly 51% of the U.S. Invalid code?

Mobile 197

Mobile Cost Retail comScore 197

Webbiquity SMM

OCTOBER 8, 2013

Can social media help shorten b2b sales cycles? Mike Keating reports on how manufacturers are successfully using social media to increase awareness and sales, including blogs, YouTube, SlideShare, Quora, and most importantly, LinkedIn: “LinkedIn is the preferred social networking venue for B2B and B2G.

Social Media 207

Social Media ROI B2B Marketing 207

ProBlogger

MARCH 15, 2016

LinkedIn allows you to become your own publisher and share thought leadership pieces in the B2B space. Google Analytics has released Smart Lists, which identifies the people visiting your website who are most likely to buy from you. This has the potential to increase RIO on advertising as well. Twitter is now in the video space.

Social Media 34

Social Media comScore Small Business Mobile 34

Webbiquity SMM

FEBRUARY 7, 2012

How are B2B marketers using social media differently from their B2C counterparts? Dan Nelms dives into a Comscore report which found that although Facebook engagement is increasing (the average time spent on the site per user per month increased from 4.6 ” B2B Marketing Research and Statistics. hours to 6.3 for the year).

Statistics 190

Statistics Research Social Media B2B 190

Convince & Convert

APRIL 26, 2012

Lee: Yeah, that’s from Comscore. But understanding through web analytics, through other. So, for example, I might have well, Pinterest and optimization, Pinterest and B2B, Pinterest and consumer, Pinterest and this, and so. Jay: One of the stats. that you had in the book which blew me away, I actually had to read it two.

Social Media 134

Social Media SEO Retail Conference 134