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Social Pros 6 – Instagram Lessons from a Giant B2B Company

Convince & Convert

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. Did you use a social media management software tool to create that page or did you just build it on the fly?

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Social Pros 9 – Christopher S. Penn, WhatCounts

Convince & Convert

Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). We should get a social media software company named after these! The software is just a vessel.

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Social Pros 9 – Christopher S. Penn, WhatCounts

Convince & Convert

Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. We should get a social media software company named after these! The software is just a vessel. Jay: Yeah, even more so than email in a B2B circumstance.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

I don’t feel the need to experiment with every new piece of software that emerges from its chrysalis, but I do feel a responsibility to you and my clients to have some idea of what’s out there and what’s worthwhile. This nifty piece of software allows you to specify page title, description, and keywords for each post. Tracking Google Analytics No surprise, this is my primary statistical source for Convince & Convert.

Unmetric joins the Falcon & Cision Family

Unmetric

Determined to figure out how to make social media work for the company, I began tracking other B2B brands at the time and recording my findings in an Excel sheet. Brands were concerned about things like audience sizes and how fast they were growing their communities.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

The point of tracking software isn’t to determine how many tweets were sent mentioning a company, it’s to figure out what those tweets say, and what the business ramifications are. Too often, standard charts and graphs included in software are just that, standard. Because the RowFeeder team is very welcoming to custom report requests, it’s a good solution for agencies looking to put their own stamp on analytics, especially those without an Excel ninja on staff.

The Guide To Social Media Marketing Automation

Webbiquity SMM

In addition, a significant portion of social media marketing is engaging with your community. Analytics – A lot of marketing is based on intelligent guesses. The post The Guide To Social Media Marketing Automation appeared first on B2B Marketing Blog | Webbiquity.

HubSpot vs. Marketo: Which is Better?

Oktopost

What does this have to do with marketing automation software? Marketo was built with a focus on Salesforce CRM users, and to this day the majority of Marketo B2B. Web page activity analytics available. Web analytics dashboard available. CRM analytics. Community. HubSpot Community. Marketing Nation Community. Sparta vs Athens: Which was the greatest empire?

106 More Amazing Social Media and Marketing Statistics for 2014 and 2015

Webbiquity SMM

Image credit: Business 2 Community. How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? 54% of B2B marketers said they have generated leads from social media. (

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

Not only leaders in their professional lives, nearly all these women use their social profiles to express their passions outside the workplace, which range from NASCAR, art, travel, billiards, wine and music to community service, politics and, of course, family.

Pinterest Marketing for B2Bs

SocialFish

Traditionally viewed as a hot spot for product retailers for most of its history, Pinterest has been virtually ignored by B2B companies looking to reach their target market. Follow the tips below to increase the potential of your Pinterest B2B marketing strategy.

A Social Media Budget Breakdown for Every Size of Business

Hootsuite

According to the Business Development Bank of Canada , a common rule of thumb is that B2B companies should allocate 2-5% of revenue on marketing, while B2C companies should spend between 5-10%. B2B Services: 20.5%. Software and tools. Analytics tools. Community management.

The role of social media in managing projects for brands

Socialmedia.biz

Alternative B2B channels. Some studies have found social media is not as effective in garnering B2B leads as are time-tested lead-gen methods like business events, trade summits, and telemarketing. B2B content marketing has lately been centering around social media.

How the Facebook Algorithm Works in 2020 and How to Make it Work for You

Hootsuite

Well, according to our data : B2B brand posts perform best between 9am and 2pm on Tuesday, Wednesday and Thursday. Take a look at your Facebook Page Insights or Hootsuite Analytics to test and benchmark the best time for your audience, specifically.

The 25 Top Social Media Management Tools for Businesses of All Sizes

Buffer Social

From creating and publishing content to analytics and reporting, it can be pretty overwhelming to think of all the jobs social media marketers have to complete every day. We have a suite of products for publishing , engagement , analytics , and team collaboration.

The 12 Startups I’ve Invested In and Why

Convince & Convert

Addvocate is a leader in the fast-growing field of employee social enablement and advocacy software. It’s a game-changer for B2B. Captora.com CloudPeeps – Remote Community Management My newest investment, CloudPeeps (I think) is the right idea at the right time.

The Nifty 50 Top Women of Twitter for 2011

Webbiquity SMM

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. A B2B marketer, strategist, writer and Author of eMarketing Strategies for the Complex Sale.

How to engage customers on social with brand storytelling

Sprout Social

Another 24% said building a community of followers is a top social media marketing challenge. You can create these personas by collecting data about your customers through customer interviews, a social media platform, and Google Analytics. For example, restaurant operation software Toast provides resources that are relevant for restaurant operators. Another example of a B2B company that is producing great resources is customer identity company Signal.

Top 7 Online Tools to Automate Your Content Marketing

Kikolani

55% of B2B marketers and 59% of B2C marketers plan on increasing their content marketing spending in 2016. It then provides insights on how to boost the impact of your content and tailor it to your audience through ROI analytics and content trends.

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36 (of the) Best Facebook Guides, Stats and Rants of 2010

Webbiquity SMM

5 Ways for B2B Companies to Engage on Facebook by Social Media B2B. She then offers five recommendations for B2B Facebook use including offering a mix of original content and industry news, and asking questions. It’s hard to overstate the impact of Facebook.

Fetching Friday – Resources Mashup & How to Generate Good Ideas

Kikolani

10 B2B Companies That Create Exceptional Content – Examples of B2B companies that create great content and get inbound marketing right.

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Which Social Media Channels Work for Your Brand?

Sprout Social

However, industries like software and tech have seen a lot of success with Twitter because they can curate content and pull users into their site. You can find this in Google Analytics under Acquisition & Social & Network Referrals. Does your business need a Twitter account?

55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity SMM

How to Use Social Media for B2B Marketing by Inc. McCorvey explains how to integrate targeting, monitoring, content sharing and analytics into a coordinated b2b social media marketing program. How to: Use B2B Social Media for Lead Generation by TopRank Online Marketing Blog.

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38+ Cool Social Media and Web Tools and Reviews

Webbiquity SMM

And when you log in to PingTags, you can view analytics like how many people scanned your card and which links they clicked. A social media analytics and engagement tool that incorporates search, analytics and engagement capabilities.

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Top 7 Online Tools to Automate Your Content Marketing

Kikolani

55% of B2B marketers and 59% of B2C marketers plan on increasing their content marketing spending in 2016. It then provides insights on how to boost the impact of your content and tailor it to your audience through ROI analytics and content trends.

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Blog #3: Global Leaders: On the Innovation Edge

SalesChoice

Blog #2 discussed the history of predictive analytics from the perspective of Artificial Intelligence, and traced leadership from both classical philosophers like: Aristotle, Euclid, in ancient times to covering more modern times, profiling British mathematician Alan Turing. Fast forward, the AI Leaders are rapidly maturing as a community globally. Artificial Intelligence or Disruptive Innovation Community Leaders.

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How to Improve Content Success by Up to 500% with SnapApp

Convince & Convert

SnapApp provides easy-access analytics and integrates with all the major marketing automation platforms. All the research shows that marketers are creating more content than ever, both B2B and B2C, but how do you actually get that content to perform. Are you B2B or B2C?

25 of the Best Web Presence Optimization Guides of 2012

Webbiquity SMM

Of the top 10 activities, only a few are “traditional SEO” tasks; the others are focused on social media, analytics, competitive analysis, and content development.

Building an Epic Buyer Persona Profile: a Totally Comprehensive Guide

Writtent Blog

If you’re a B2B company, how big are the companies you’re trying to acquire? Ideally, this research should be performed with the help of closed-loop analytics , which track how website visitors who become customers find your website, and the pages they engage with during their prospect stage.

130 most important social media acronyms and slang you should know

Sprout Social

B2B – Business to business. CMGR – Community manager. They are responsible for managing and nurturing a brand’s relationship with its community – not to be confused with social media manager. The software you use for sending emails. GA – Google Analytics.

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An Open Letter to Facebook

Techipedia: Tamar Weinberg

With the initiative for Facebook to be open and to empower businesses to host pages that celebrate their business, offering deals and giving the community the ability to converse directly with the business or entity these pages represent, you forgot about accountability.

Seven Quick Tips for Winning Ways at Social Media on a Tight Budget

agora pulse

But first, let’s take a look at the latest 2020 marketing budget stats: An average of 2% of all revenue is spent directly on a company’s B2B marketing budget. B2B industry professionals list lack of budget (59%) as their biggest obstacle. Have a tight budget?

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How to Create Consistently Valuable Content for Your Blog

ProBlogger

Simply put, if your words lack value for your readers, you won’t be able to build an audience and a community around your writing. Among the most important indicators of the value of your content can be found with the help of your website analytics.

Fetching Friday – The Final Resources Mashup of 2010

Kikolani

5 must for integrating a new shopping cart – things to look for when choosing an online shopping cart software.

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The FASTForward Blog " Managing Personal Knowledge: Setting a Foundation for Transformation? : Enterprise 2.0 Blog: News, Coverage, and Commentary

Buzz Marketing for Technology

Analytics. Community. enterprise software. B2B Vertical Search: Enabling Information Discovery and Decision Making for an Industry Communityâ?? - John Marshall, VP Global Product Development for McGraw-Hill/ Platts, will discuss how his organization was able to significantly increase revenue from its online industry community by boosting the number of subscribers â?? Future of Communities. Software Abstractions.

Social Pros Podcast – Super Bowl Social Media Command Center

Convince & Convert

Eric, I’m sure you saw this news as well, being in the social media software space yourselves. They’ve been encroaching a little bit on their developer community’s turf. This is Episode 1 of the Social Pros Podcast : Real People Doing Real Work in Social Media.

276: How to Start a Successful Podcast

ProBlogger

We talk about gear, software that you need to start. With podcasting, you at least need a little bit of equipment, some software a little bit of skills around how to edit, what an RSS feed is, and all these things. Similar question, what software do you recommend?

Best Internet Marketing Blog Posts of 2007 » Techipedia | Tamar.

Techipedia: Tamar Weinberg

8 Simple Rules for Social Media Marketing in Business to Business Markets (Stuntdubl): Todd talks about how you can make social media marketing work well in the B2B world, but you can certainly extend his post to just about any sort of SMM. The Sexy Girls of Tech and Politics: The Unbeatable Trio (NxE): Find what the community likes and pander to them for the best kind of traffic exposure on social sites.

Ultimate Guide to Social Media Marketing

Sprout Social

You can track this in Google Analytics. Community building is also an important aspect of social media marketing. If you're in the B2B space, LinkedIn is a must. This will be a community for your customers, leads and prospects. You can find this in Google Analytics.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Also, although manual, you could pay attention to with what software your fans are posting to your Facebook fan page.

14 Things I Think I Think About Social Media

Convince & Convert

The metrics available on Facebook are in many ways better than you can get from Google Analytics. Lots more thinking around content strategy now, rather than content management software. Lots more thinking around content strategy now, rather than content management software.

Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. Because we’re a white label company and a B2B company, awareness is tough sometimes.

Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. Because we’re a white label company and a B2B company, awareness is tough sometimes.