Pam Moore

MARCH 8, 2018

Yes, you can use data, analytics, research and more as inputs to develop your brand, your brand promise, core messages, vision and mission. They know their Google Analytics and other website data and analytics is a gold mine. You may find them listening more than talking when it comes to social media. Need more help?

Brands 167

Brands Training Policies Template 167

Pam Moore

APRIL 29, 2019

Being a data and ROI junkie I often find myself buried deep in analytics, spreadsheets and conversion funnels. It's easy to get side tracked by all the geekdom in social. Social Media is About Humans Connecting to and Growing With Other Humans. Social networks connect human beings. This era is about people.

Metrics 96

Metrics Social Media Marketing ROI 96

Convince & Convert

FEBRUARY 27, 2015

Over the past few years, we’ve seen a significant shift in the way brands utilize social media. It’s no longer simply about brand awareness, or even community building, though those elements remain foundationally important. Likewise, social marketers are expanding the possibilities of what can be achieved.

Influencer 60

Influencer Marketing Metrics Avatar 60