Pam Moore

MARCH 8, 2018

Yes, you can use data, analytics, research and more as inputs to develop your brand, your brand promise, core messages, vision and mission. They know their Google Analytics and other website data and analytics is a gold mine. They often let you see the people behind the avatars as they know they are their own best ambassador.

Brands 167

Brands Training Policies Template 167

Laurel Papworth

OCTOBER 17, 2022

So the idea that we have competition and collaboration working together is an intrinsic part of community building. 00:11:54.270] When it comes to sporting organisations, I guess there’s around 100 profile pictures and avatars NFTs for people to collect. It’s also the same in politics, left, right, independent.

Sports 64

Sports Virtual World Team Collaboration 64

Pam Moore

APRIL 29, 2019

Being a data and ROI junkie I often find myself buried deep in analytics, spreadsheets and conversion funnels. These metrics can only be felt, seen and heard via the people that are behind the avatars, video views, podcast listens, Facebook comments or Instagram likes. I like to look for the “why” in both data and people.

Metrics 96

Metrics Social Media Marketing ROI 96

Convince & Convert

FEBRUARY 27, 2015

It’s no longer simply about brand awareness, or even community building, though those elements remain foundationally important. Social has laid bare those people (who sometimes are not even people as much as avatar personalities) that have an enormous reach. Targeting for Relevance vs. Revenue.

Influencer 60

Influencer Marketing Metrics Avatar 60