article thumbnail

Snapchat Insights: How to Use the Analytics Tool (And What to Track)

Hootsuite

Check out Snapchat Insights, a built-in analytics tool that gives you powerful information that shows how strong your Snapchat performance is. You can look at the amount of engagement you’re getting and other Snapchat analytics to help build a successful Snapchat strategy. Tap the Insights tab to access your Snapchat analytics data.

Analytics 144
article thumbnail

How to Create a Reader Avatar for Your Blog

ProBlogger

For several years, I’ve been using Reader Avatars (also called Reader Profiles or Personas) on my blogs – and I’ve found them very effective and helpful. To create your first reader avatar, you’ll need to spend some time thinking and writing about a type of reader that you’re either attempting to reach or who is already reading your blog.

Avatar 42
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Sales AI Takeover: 5 Use Cases To Test Today

Convince & Convert

One last note: Every major sales platform is integrating content personalization, automated responses, lead intelligence, and predictive analytics. To test what works for you and best integrates into your sales and marketing strategies. But, no one is there yet.

Hubspot 131
article thumbnail

6 Ways Emerging Technologies Are Set to Change the Use of Social Media

SocMed Sean

That is the reason why a lot of current research is on using technology to improve the user experience of the person using social media and also to improve scalability and analytics from the point of small businesses and other advertisers. Let us look at the few technologies which will shape social media usage in 2018 and beyond.

article thumbnail

Meta's Launching Sassy Chatbots, Instagram Creates AI Stickers, And Twitter Axes Misinformation Reports: Monday Social Media News Roundup

Buffer Social

TikTok's testing on AI-Generated Profile Avatars, added a "Switch Account" feature for anyone with multiple accounts, and has made analytics tools for "Series" content available. This feature could add a fun, interactive element to your conversations with followers or team members.

News 80
article thumbnail

Social Media Marketing: The Know How's

Social Media Marketing

The millennials and their millennial means of communication have brought to the fore a new avatar of social media in the face of marketing through the Google Adwords and Sponsored ads which is beneficial both for the brand and the consumers. This new avatar of social media is called Social Media Marketing.

article thumbnail

How to create a YouTube channel for your brand in 5 steps

Sprout Social

Click on the avatar icon in the top right corner of the screen. Find it in YouTube Studio > Analytics > Research to explore. Keep an eye on your analytics From average view duration to followers gained, YouTube analytics give you a deeper understanding of what videos work, and which fall flat.

YouTube 88