Hootsuite

MAY 1, 2023

Are you looking to create a more efficient social media workflow? Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. Let’s take a look at the top 7 tips to create an effective social media workflow.

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Sprout Social

NOVEMBER 29, 2023

Automation is a close friend of any social media marketing strategy—Instagram included. Instagram automation can alleviate some of the repetitive tasks while allowing your social mean more time to develop creative campaigns. Automating likes and comments is a recipe for a potential social media crisis.

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Oktopost

AUGUST 10, 2023

This is where the strategic utilization of social media comes into play. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

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Pixlee

SEPTEMBER 22, 2021

More business owners are using social media as a platform to generate awareness and promote their products. This is important to campaign success, but so is knowing what metrics to focus on and learn from in the social sphere. Social media data, if used the right way, can help your business succeed. Let’s dive in.

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Pixlee

SEPTEMBER 22, 2021

More business owners are using social media as a platform to generate awareness and promote their products. This is important to campaign success, but so is knowing what metrics to focus on and learn from in the social sphere. Social media data, if used the right way, can help your business succeed. Let’s dive in.

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Pixlee

APRIL 17, 2019

In recent years, brands have increasingly put social media and social media managers at the center of their overall marketing strategies — and for good reason. Social media allows brands to build strong communities and drive sales, fine-tune campaigns and get insight into market trends.

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Social Media Strategies Summit

JANUARY 5, 2022

Instagram is one of the fastest-growing social media platforms, with an estimated 1.3 Doing so will give you access to your analytics and the ability to add a contact button, among other perks. User-generated content (UGC) is content created by fans or contributors and relates to your brand and product or service.

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Pixlee

JULY 21, 2021

You’ll need to collect user data from web analytics, interviews, surveys, and user research to create your customer persona. A great way to start identifying the background, demographics, and demeanor of your customers is by analyzing the user-generated content (UGC) they produce. Check out this example from Old Navy.

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Pixlee

DECEMBER 2, 2020

Social media is a great tool for engaging with your customer base , as well as finding new potential clients. Social platforms were made for people to share their ideas and engage with others, so it works well as a go-to resource for customer feedback. . Social monitoring. Social Media Contests.

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Pixlee

APRIL 26, 2021

Luckily, with Google Analytics’, you can glean a lot of helpful insights—but going one step beyond, how do you use those insights to make actionable changes to convert more shoppers on your site? With regard to Google Analytics, these actions are referred to as “goals.” Optimization: User-Generated Content (UGC) Driving Conversions.

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Keyhole.co

SEPTEMBER 13, 2023

It also humanizes your business by increasing authenticity and relatability. Branded hashtags also encourage user-generated content (UGC), improve your overall brand recognition, and build credibility on Instagram. Opt for a reliable social media management tool to make your hashtag research more accurate.

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Hootsuite

APRIL 3, 2023

A Facebook engagement post is a type of social media post that increases your Facebook Page’s engagement rate by encouraging your followers to take action. Sure, there are tons of stats out there about how low organic reach is nowadays, but Facebook is still the world’s most popular social media platform. Need a photo?

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Hootsuite

JULY 6, 2022

Social commerce is a subset of eCommerce. It involves buying and selling over social media. Brands on social media have the added benefit of giving people a place they can easily contact you and where you can reach out to them. UGC is a persuasive form of free advertising. What are Instagram eCommerce tags?

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Sprout Social

MAY 26, 2022

With engagement like this, the network is quickly moving away from the fringes of the social media landscape and into the center of forward-thinking brands’ strategies. Social media users stay on TikTok longer than any other network, with an average session length of more than 10 minutes. Fourteen hours. onlineoptimism.

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Keyhole.co

OCTOBER 20, 2023

But among millions of brands striving to gain attention, it’s difficult to highlight your authenticity and establish trust. Instagram verification is a process through which the social networking platform confirms an account is original and authentic. That’s what the coveted Instagram blue tick can help you with.

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Sprout Social

JANUARY 2, 2019

Because coming up with a social media marketing plan means making some big decisions well before the new year gets into full swing. And after all, the social landscape took quite a few twists and turns in 2018. ” We also saw a whole slew of social ad types and fresh business features roll out for brands.

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Pixlee

JULY 26, 2021

You can use tools such as Instagram Insights or Google Analytics to discover how often your link is being clicked and measure its effectiveness in driving traffic from Instagram to your target page. Pixlee can be used to integrate UGC into your brand’s website and increase engagement using authentic content. .

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Hootsuite

MAY 18, 2023

Short videos are intended to be quick, easily digestible content for viewers scrolling through social media feeds or other outlets. If you want to know the best sizes for content on every platform, check out our social media size guide. Be authentic Short-form video content is all about authenticity.

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Pixlee

SEPTEMBER 13, 2021

Ambassador marketing, turning passionate fans into sponsored brand advocates both on social media and in person, is a growing powerhouse for brand marketing. It’s a person who loves your brand and is ready to promote it to their network on social media, websites, and in everyday life, because they value your products or services.

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Pixlee

SEPTEMBER 13, 2021

Ambassador marketing, turning passionate fans into sponsored brand advocates both on social media and in person, is a growing powerhouse for brand marketing. It’s a person who loves your brand and is ready to promote it to their network on social media, websites, and in everyday life, because they value your products or services.

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Sprout Social

DECEMBER 15, 2021

With over 1 billion monthly active users , TikTok has quickly become one of the largest social media platforms in the world. In this article, we’ll show you why TikTok should be an essential part of your social media marketing strategy. The more authentic you are, the better you’ll do on TikTok.

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Keyhole.co

SEPTEMBER 12, 2023

Keep it consistent across your other social media accounts. So, creating authentic, consistent, captivating videos should be your priority. It makes your campaigns look authentic and communicates meaningful messages within the short span of the video. Brands must adapt their social media marketing accordingly.

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Pixlee

FEBRUARY 3, 2021

As social media has become the new way to reach customers, sell products, and get visibility for brand messages, the importance of maintaining or even building a presence online is growing. Of course, the importance of various social media platforms is not always the same. . Are you looking to drive sales or subscribers?

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Hootsuite

JULY 4, 2022

You’re probably already managing several social media platforms for your brand. While TikTok users favor authentic, low-production content, there’s still an investment involved in executing clever and engaging videos. Does TikTok and the opportunities it provides align with my social media goals? Definitely.

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Later

SEPTEMBER 12, 2019

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . UGC Best Practices #1: Be Original with Your UGC.

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Pixlee

FEBRUARY 4, 2018

It’s been proven that integrating UGC into brand marketing campaigns helps acquire new customers, drive loyalty, and increase revenue. UGC marketing is powerful because it can be used across multiple channels and platforms. User-generated content is becoming a mainstay of any marketing strategy. Gaiam found that customers were 2.2x

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Pixlee

JANUARY 20, 2022

For brands looking at social media channels to enhance their reach, esports has proven to be a massive opportunity. Another factor that makes influencer marketing work so well with esports is the authenticity of the influencers. They’ve developed genuine connections and they can drive authentic conversations around your brand.

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Keyhole.co

NOVEMBER 2, 2022

Engagement Rate (ER) is a social media metric that allows you to measure the effectiveness of your content and understand how engaged your audience is with your content. . TikTok analytics can help you see how you rank against your competitors and the insights can be used to win more followers. . The higher the ER, the better.

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BeingOptimist

FEBRUARY 9, 2021

Instagram is a powerful social media channel with millions of active users around the world. Social media platforms play a role in direct communication between brands and users. UGC can be anything from text, image, video, or amalgamation of all. Make Use Of Instagram Analytics. Interact With Users.

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Pixlee

DECEMBER 13, 2021

As long as your values are authentic, well-defined, and you strongly believe in them, it’ll be easier to win over eco-friendly consumers who appreciate those values. Incorporate Community Through User-Generated Content (UGC) . Practice Actionable Social Listening. These are your values.

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Pixlee

APRIL 9, 2021

That communication can be through emails, social media interaction, offer messages, or customer support—but any channel that engages your customers directly counts. Don’t stress; here are a few tips from email communication to social media and customer service that’ll help you promote community with customers post-purchase. .

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Talkwalker SM

JUNE 2, 2016

Social media users decide when, where, and how they want to engage with brands. But, the gap between strategy and where to find the prolific content known as UGC (user-generated content) needs to close. Why UGC is Powerful for Beauty Brands. say they plan to increase their social strategy on visual platforms by 2017.

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Pixlee

JUNE 14, 2021

A surefire way to engage your audience is through user-generated content (UGC). UGC refers to any form of content created by users/customers and made accessible through social media or other permissioning methods. This content is already out there on social media or your customers’ camera rolls, you just have to find it.

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Pixlee

JUNE 24, 2020

Once a brand has decided on what type of campaign they want to run, the immediate criteria brands should be looking for are authenticity, consistency, reach, and engagement. Determining direct ROI, and analytics from each influencer campaign will show you what is working for your target audience and what isn’t.

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Sprout Social

FEBRUARY 22, 2024

It’s no small task, but the right influencer marketing analytics can help. In this article, we’ve compiled a list of 8 outstanding influencer analytics tools to help you discover niche influencers and optimize your campaign strategy in 2024. What is an influencer analytics tool?

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Hootsuite

JULY 5, 2022

With all growth strategies, it’s a good idea to keep a close eye on your Instagram analytics to see what’s providing the best results. Social listening using a social media management tool like Hootsuite is a powerful way to discover valuable hashtags in your niche. main feed posts per day, broken down into: 58.6%

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Buffer Social

OCTOBER 11, 2023

Many social media platforms are rethinking the way they reward their top creators.    A blue tick or badge on social media used to mean you were someone to watch — whether that meant a creator with a growing following or a recognized public figure.   Use a professional photo.

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