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How to use AI analytics for targeted business decisions

Sprout Social

Enter AI analytics. In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. What is AI analytics? What is the difference between AI analytics and traditional analytics?

Analytics 113
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TikTok trending: 5 reasons to consider it for your 2022 marketing strategy

SocMed Sean

As with all social networks, like YouTube and Vine, along with TikTok's popularity have come perception issues. One issue is TikTok’s addictiveness. Another issue is privacy. While User Data Is Not as Available as Facebook or Instagram, Authentic Brands Perform Well. Is TikTok Emerging as a Powerhouse Social Network?

Trends 147
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Stop Chasing the Glittery Disco Ball of Influencers: Consider Micro Influencers

Waxing UnLyrical

They are often more authentic and more likely to have actually used the product or service. But, their authenticity is a win over the brand’s needs. Authenticity. and others provide search tools to help you evaluate relevance, engagement and authenticity. Consumers look to buy from those they trust. Engagement.

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Celebrating Black History Month: Best practices for celebrating on social media and beyond

Sprout Social

But in a landscape where consumers and professionals alike are skeptical with top companies reneging on their previous commitment, how can brands celebrate Black History Month authentically? She says doing this can help maintain authenticity. “It One of those ways to do that is by showing up authentically in who you are,” she says.

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5 Marketing Rules to Follow in 2024 From Top-Tier Brands

Convince & Convert

It’s likely that you already have analytics available to find these answers, but if not, a little custom research can go a long way to inform a unique brand partnership strategy that will capture attention. Be aware that your organization might not completely understand nuanced aspects of DEI issues. What else is important to them?

Brands 148
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How To Get Verified On Instagram Even With Few Followers

Keyhole.co

But among millions of brands striving to gain attention, it’s difficult to highlight your authenticity and establish trust. Instagram verification is a process through which the social networking platform confirms an account is original and authentic. That’s what the coveted Instagram blue tick can help you with.

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Establishing and protecting your brand’s reputation online

Sprout Social

They’re also seeking authentic interactions on their favorite social platforms. According to The Sprout Social Index™ , 71% of consumers believe it’s important that brands take a stand on social issues. To establish a strong brand reputation, take a stand on issues that matter to your organization and your customers.