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How to use AI analytics for targeted business decisions

Sprout Social

Enter AI analytics. In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. What is AI analytics? What is the difference between AI analytics and traditional analytics?

Analytics 111
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The role of artificial intelligence in business in 2024

Sprout Social

The development of AI has led to the creation of numerous applications, including chatbots, virtual personal assistants (e.g., These applications demonstrate the practical implementation of AI in performing specific tasks with high accuracy and efficiency.

Patterns 117
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How to supercharge your marketing strategy with AI automation

Sprout Social

In this article, we talk more about AI automation, how it benefits organizations and what its most common applications are in the business world. Enhanced productivity Intelligent automation increases team productivity because it automates and optimizes workflows based on analytical models that ensure maximum productivity.

Strategy 102
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The role of AI in creating a more human customer experience

Sprout Social

You’ll also see eight practical applications of AI for creating a memorable, personalized customer experience. AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand.

Sentiment 101
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The Top 25 Social Media Analytics Tools [Updated for 2021]

Keyhole.co

Did you miss our previous article on the best Sentiment Analysis Tools? However, investing in the right social media analytics tools will empower your marketing team to make the right decisions when creating and optimizing marketing campaign. Updated – November 2020. No worries, you can read it here: [link]. Start Free Trial.

Analytics 105
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6 Ways Entrepreneurs Can Use Machine Learning to Grow Their Startup

The Realtime Report

One of the most substantial contributions has been various machine learning applications. Predictive Analytics Predictive analytics uses machine learning algorithms to identify the probability of future outcomes based on historical data.

Startup 103
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How to create better social listening queries

Sprout Social

Even just one solid query can give a brand a rich, unbiased view of consumer sentiment. In a bygone era, tapping into this data couldn’t be done without countless training sessions on everything from advanced analytics to structured query language (SQL). Today, listening tools are more intuitive, making insights more accessible.

How To 95