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The Implications of Privacy Updates on Social Media Performance

Ignite Social Media

Digital Privacy Takes Center Stage in 2021. As the digital space continues its evolution, two very important privacy situations are unfolding that can fundamentally change the marketing landscape. Apple took a strong stand on user privacy with its iOS 14.5 What Privacy Updates Mean for Social Media Marketers.

Privacy 155
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How to Create an App Activity Custom Audience for Facebook Ads Targeting

Jon Loomer

Within “App Domains,” provide the Google Play Store (if Android) or Apple App Store URL for your app. Provide a privacy policy URL. If you want to select users by segment, those segments would need to have been created already… You can do that in Facebook Analytics. Provide a terms of service URL.

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Tracking, Personalization And Screams Of Privacy

Twist Image

Any tracking of information of consumers without the consent of your consumer is a breach of privacy, right? Some privacy advocates might argue that this is a matter of simple semantics. Marketers are constantly being put on notice for tactics and campaigns that cross the line. What's your Amazon experience like?

Privacy 107
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Don’t Freak Out: How to Approach Facebook Advertising Changes Inspired by iOS 14

Jon Loomer

Until Apple’s ATT privacy prompt goes live — and probably weeks or months thereafter — we really don’t know how much this will impact us. So many freakouts from users and marketers alike. You can find this in Facebook Analytics. Let me explain… Fear of the Unknown. That may be the case here.

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Would You Sacrifice Your Privacy For A $5 Gift Card?

The Realtime Report

Your location is very, very valuable to marketers. Location analytics startup Placed convinced those people to download a mobile app that tracks them wherever they go, 24/7, in exchange for accumulating $5 and $10 gift cards over time, as well as being eligible for drawings of bigger ticket items, like an Apple iPad.

Privacy 164
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How to Create an App Activity Custom Audience for Facebook Ads Targeting

Jon Loomer

Within “App Domains,” provide the Google Play Store (if Android) or Apple App Store URL for your app. Provide a privacy policy URL. If you want to select users by segment, those segments would need to have been created already… You can do that in Facebook Analytics. Provide a terms of service URL.

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How Apple’s iOS 14 Update Will Impact Facebook Advertising

Ignite Social Media

By December of last year, the alarm became more of a siren and now Facebook is urging advertisers to take swift action as several of the iOS privacy updates are expected to greatly impact advertising, including targeting, delivery, measurement, and reporting. What These Shifts Mean for Your Business. Subscribe to Social You Should Know.