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How to tap into your brand purpose: Advice from Universal Standard’s Alexandra Waldman

Sprout Social

When Alexandra Waldman and Polina Veksler launched the first Universal Standard apparel collection in 2015, all 3,000 pieces sold out in six days. We understood that only authenticity would engineer this loud silence—a loud silence that simply points to the fact that this is how it always should have been.”.

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6 low-hanging social media optimization strategies to boost engagement

Sprout Social

Perhaps the term makes you think of search engine optimization (SEO) and rigid, restrictive keyword requirements. Based on your analytics, you might find that you need to ramp things up or scale back. Sign up for our apparel drop here: [link] #GoGreenWithRazer pic.twitter.com/Qejt9hfNXs. The reality, though? — R ?

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Pinterest for Business: How to Go Beyond Pretty Pins and Engage More Customers

agora pulse

Analytics: Social media managers and advertisers will love Pinterest’s analytics panel for viewing impressions, click-throughs, popular pins, and more. Clothing and Apparel. This has transformed Pinterest into a shopping search engine which is, of course, huge news! Fewer clicks = more conversions so this is smart.

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How to Setup and Run an Ecommerce Referral Program

Pixlee

Selling more and empowering your loyal customers to share their voices is a strategy that works, but with some initial strategy and effort, you can build a referral engine that drives repeat business. . Danielle Canstello is part of the content marketing team at Pyramid Analytics. Choosing Your Ecommerce Referral Strategy.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

The majority (as much as 70%) is “dark social”—links shared through email or instant messaging that generally get lumped in with “direct” traffic in analytics programs like Google Analytics. ( Still, organic search on search engines drive 50% of all referring traffic, compared to less than 8% for social media.

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How to boost your TikTok engagement rate and calculate it

Sprout Social

How to calculate your TikTok engagement rate While you can access data surrounding specific TikTok engagements within your TikTok analytics —or other analytics tool of choice—you’ll have to calculate your engagement rate yourself. Let’s take a look at Gymshark , a fitness apparel store.

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9 Creative Ways to Improve Your Brand Awareness

Hootsuite

Nike is the most valuable apparel brand. Note that while each of the social platforms offers its own analytics tools, those give you a siloed picture of your results one account at a time. As opposed to finding you through a search engine, social channel, and so on.). All your social media analytics in one place.

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