How to tap into your brand purpose: Advice from Universal Standard’s Alexandra Waldman
Sprout Social
OCTOBER 14, 2021
When Alexandra Waldman and Polina Veksler launched the first Universal Standard apparel collection in 2015, all 3,000 pieces sold out in six days. We understood that only authenticity would engineer this loud silence—a loud silence that simply points to the fact that this is how it always should have been.”.
Let's personalize your content