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The 8 best URL shorteners for engagement and tracking in 2022

Sprout Social

In this guide, we’ll explain what a URL shortener is, why your business should use them and share the best URL shorteners for tracking and engagement. Makes it easy to track engagement. Most link shorteners also let you track engagement with UTM parameters. The 8 best URL shorteners for engagement and tracking.

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Unraveling Meta Threads: What we learned from our first 30 days on the network

Sprout Social

Reply controls allow users to tighten the reins on who can engage with a specific post. Meta has yet to announce when the Threads API will be released. We’re working closely with the team at Meta to open the API up as soon as possible, so you can schedule your Threads alongside the rest of your social content in Sprout.

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The Current State of Native Social Media Data Capabilities

Ignite Social Media

Native social media analytics capabilities have changed a lot over the past year or so. Facebook, arguably, has one of the most-robust native analytics platforms available providing an overwhelmingly high number of data points. Pinterest Analytics Dashboard. Pinterest Analytics Dashboard. YouTube Analytics Dashboard.

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How AI insights improve decision making

Sprout Social

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. At the same time, text analytics can monitor public concerns on social media.

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10 Best Social Media Scheduling Tools to Save Time in 2022

Hootsuite

Ensure you post at the best time to engage your audience. Hootsuite supports all the scheduling functions you could need, from straightforward auto-posting , through bulk scheduling to custom recommendations on the best time to post based on your own social media analytics and results. Remember those APIs we mentioned?

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Creator Studio for Facebook and Instagram: A guide for marketers

Sprout Social

Creator Studio is a dashboard content creators and brands use to manage their content, audience engagement and data analysis of their Facebook and Instagram accounts. Getting started with Creator Studio You can access Creator Studio from your desktop and mobile. Select each page to manage and monitor its content and analytics.

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Digital PR Measurement Lessons from News Analytics

Proactive Report

News outlets are paying attention to analytics in an effort to learn more about what their audiences read and watch – and why. A recent report about a project conducted by the American Press Institute (API) reveals some interesting insights into what kind of content works, and why. They respond to quality and depth.

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