The 17 Best Social Media Management Tools
MARCH 27, 2017
Fortunately, social media management tools are increasing in number and sophistication as well. For example: one of the sources used for this post was Ian Anderson Gray’s 5 Best Social Media Management Tools. Sample review: “Buffer is a great automation tool.
The Best Tools for Keyword Research, Competitive Analysis and Trending Topics
OCTOBER 7, 2014
Editorial teams and content creators are always on the lookout for useful tools for keyword research and content planning. To help with that, I’ve put together a list of the best options for keyword research, competitive analysis and monitoring search and social trends.
The 29 Best Social Media Monitoring Tools
FEBRUARY 13, 2017
Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. The analytics tools built into social networks provide a bit more detail, though only within their own platforms. These tools can help you find out.
Ultimate Guide to Social Media Competitive Analysis
APRIL 3, 2017
Performing a social media competitive analysis allows you to get an in-depth look at what your competitors are doing to be successful. Depending on your industry, aim for around five competitors and put them all into a social media competitive analysis template.
Why Semantic Analysis trumps Sentiment Analysis
Buzz Marketing for Technology
MAY 4, 2011
But sentiment analysis has inherent flaws. Only about 25 percent of posts actually contain sentiment, either positive or negative, which means three out of four posts are neutral, revealing no sentiment, and are effectively being ignored by the analysis.
22 Expert Guides and Reviews of 200+ Social Media Tools
SEPTEMBER 22, 2015
No one has time to put every one of those tools through its paces. In the posts highlighted below, 20 (or so) social media marketing pros review more than 200 tools, ranging from popular, widely used tools like Buffer, Hootsuite and Feedly to intriguing but lesser-known apps.
22 PR Tools From the #PRstack Community
DECEMBER 14, 2015
In the past 12 months, the #PRstack community has created an app that has characterized more than 250 third-party tools. The community has developed a list of its favorite 22 PR tools for Spin Sucks. The 22 PR Tools From the #PRstack Community. Tool Google Analytics.
Breaking: Demographic Analysis of Your Instagram Audiences Is Now Possible
SEPTEMBER 14, 2015
Demographics Pro has just launched their new Instagram analytics tool. Unlike other analytics tools, this one provides deep demographics (see my bold below) – not just number of followers and basic engagement metrics. Cool Social Tools Featured Industry Insider Useful Data
The 12 Best Competitive Intelligence and Benchmarking Tools
MAY 3, 2016
There are a wide range of monitoring, listening, and analytics tools available to answer the first type of question. A tool to measure digital results, discover business opportunities, monitor competition, and benchmark performance. RazorSocial (Social Media Tools).
12 Time-Saving Tools for Content Marketers
Convince & Convert
AUGUST 10, 2015
Fortunately, there are lots of great, time-saving tools out there that can dramatically increase the impact of your content marketing efforts. If you’re looking for an advanced customer analytics tool that you don’t need a PhD to use, then MixPanel is for you.
Using The Right Numbers For Analysis
Small Business Mavericks
MARCH 16, 2015
Analysis Is Only As Helpful As The Data You Get. Why do we need to pay attention to what your Google Rank Tracking (or any other tracking tool) looks at? It is very important to have a clear understanding of the data being analyzed by your tracking & analytics tools so you can track the right stuff. Tracking & Analytics analysis localization serp
45 Marketing Tools to Consider for 2017
DECEMBER 21, 2016
What are the hottest marketing tools you should be using in 2017? As we test out a lot of tools, we are going to share the tools we use on a regular basis. Zapier is a great tool for automating your marketing tasks. This is also a good tool for identifying influencers.
Why the SWOT Analysis Still Matters in Marketing
Convince & Convert
SEPTEMBER 18, 2015
When you’re developing a strategy–whether it’s a business strategy, marketing strategy, or communications strategy–the tried and true SWOT analysis is still a valuable tool.
The Superhuman Guide to Keyword Research & Competition Analysis
NOVEMBER 12, 2013
Vladimir had a number of questions pertaining to keyword research and competition analysis, so that’s what I’m going to talk about today. I think the best thing to do before trying to utilise any keyword tools at all is to simply use your own brain to come up with ideas.
Eight Tools for Social Media Listening
OCTOBER 4, 2011
Now let’s discuss eight free tools to enhance what Google is sending you. Twendz is a reputation management tool that looks at how people feel about a brand or a topic. Competitive Analysis.
Why You Should Never Use VLOOKUP Again for Social Analysis
JULY 18, 2016
Sometimes it’s okay to throw together something hacky and get quick results if you know you’re doing one-off analysis, and sometimes you’re tasked with building a dashboard that needs to be used over and over in many different scenarios. Education & Analysis Social Media
Finding a Social Media Analysis Tool With Specific Capabilities
DECEMBER 7, 2012
Quick, name a social media monitoring tool that can monitor Instagram. I launched Social Media Analysis in 2009 to move industry news coverage from my personal blog to its own site. A quick search for "Instagram" revealed four monitoring tools that have announced Instagram coverage.
The Best Social Media Analytics Tools for Publishers
APRIL 17, 2014
What are the best tools for publishers looking to track social media activity at the content level? Competitive Analysis. These tools are useful for pulling social data on your own site as well as the competition. Management Tools. Other Analytics and Tracking Tools.
The Five Best Pinterest and Instagram Marketing Tools
AUGUST 23, 2016
As with other social networks, the right tools can help marketers use these platforms more effectively. Here are a handful of the best tools for growing your brand’s following and monitoring your results on Instagram and Pinterest. This is the tool for you!”
Tools for Mobile Marketing Strategy Success
MARCH 24, 2015
Unfortunately, while mobile continues to grow in its importance as a marketing tactic, many marketers still lack the tools and knowledge to develop a sound and integrated mobile marketing strategy. There are a few tools out there that allow you to do this.
Data Mining: The Ultimate Guide to Niche Analysis
NOVEMBER 29, 2011
First I’ve highlighted a huge list of tools that serve various different functions and can be great resources to add to your marketing arsenal. Ice Rocket Trend Tool. Spy on Web is a neat little tool that I’ve had in my arsenal for a few years now. Final Analysis.
4 Free Social Media Spring Cleaning Tools
MARCH 28, 2016
Use these four free tools to gauge how you’re doing and how you can improve. BONUS: You can enter any blog URL—making it a great tool for competitive analysis too. BONUS: You can enter any Facebook page URL—making it a great tool for competitive analysis too.
50 Top Tools for Social Media Monitoring, Analytics, and Management 2013
MAY 12, 2013
There are countless tools out there, offering many ways to analyze, measure, display, and create reports about your engagement efforts. These 50 tools distill data in ways that are relevant to your social media marketing plan, enabling you to figure out how to succeed with your audience.
38+ Cool Social Media and Web Tools and Reviews
APRIL 9, 2012
Innovation is alive and well in the development of cool free and low-cost web-based tools and apps. It’s great to find a tool that automates some little process or provides a new capability you’ve been looking for, and fun to find a tool you didn’t even know you needed.
Comparing 21 social media marketing tools [Chart]
FEBRUARY 5, 2015
According to the latest research by TrustRadius, buyers of social media management tools are looking for eight core functionalities: Community management. So most social media managers’ have resorted to using 2-3 social media management tools for full feature set to match their use case.
The Best Free Tools for Twitter Analytics
FEBRUARY 8, 2012
What are the best free tools for analyzing a Twitter profile? During a social media audit I like to run a company’s Twitter profiles through some basic analysis tools to set benchmarks and compare them to competitors. But here is a small collection of tools that I like to use.
10 Great Alternatives to the Google Keyword Research Tool
JANUARY 4, 2014
It is an indispensable tool for developing a potent inbound marketing strategy and improving SEO. Because many of the available keyword research tools are confusing and counterintuitive, the process can be challenging and time-consuming. 10 best alternatives to the Google Keyword Tool.
TweetLevel’s New Influence Measurement Tool Delivers Far More Than A Score
The Realtime Report
NOVEMBER 29, 2012
This week TweetLevel launched a new version of its influence measurement tool that adds context to the influencer scoring in two important ways: topic and influencer types. The topic search tool allows marketers to identify influencers that are relevant to the conversations they care about.
The Specialization of Social Media Analysis
MARCH 15, 2011
Judging from the way people are talking about it, social media analysis is segmenting into at least three subspecialties. Whatever the utility of any one approach, companies need a complete set of tools, so let's keep these emerging specializations in context.
Introducing Spider: A Super Cool Link Listening Tool
APRIL 9, 2015
The link listening technology of which I speak of is Spider , which is billed as a social listening tool. We don’t need another social listening tool. The post Introducing Spider: A Super Cool Link Listening Tool appeared first on Spin Sucks.
Beyond Facebook Insights: Useful Facebook Analytics Tools
DECEMBER 12, 2011
What are the best third-party tools for advanced Facebook analytics? With that in mind here are some Facebook analytics tools to experiment with: PageLever. PageLever may be the most frequently suggested third-party tool, having positioned itself as Facebook Insights on steroids. They roll up the analysis into a series of graphs and charts that can be viewed online or exported to Excel or PowerPoint. Had positive or negative experiences with any of these tools?
Top 10 Content Marketing Tools for Serious Marketers
MAY 3, 2016
data analysis. There are hundreds of businesses and tools that support and guide content marketing programs. Here are ten content marketing tools to support your company as it enters and grows in this digital age: Content Creation.
20 Top Twitter Monitoring and Analytics Tools
APRIL 26, 2010
There are many powerful social media tracking and analytics tools available that can monitor your performance on social media sites like Twitter. TwitterGrader : Twitter Grader is a free tool that allows you to check the power of your Twitter profile.
101 Marketing Tools and Technology Tips for 2017
JANUARY 26, 2017
Want a list of tried and tested marketing technology tools and tactics you can immediately implement in your business? Use a social media management tool. Social media management tools can help you streamline all your day to day activity on social media. Use heat map tools.
The 20 Best New Social Media Tools to Try in 2017 (And How to Use Them)
NOVEMBER 16, 2016
The social media tools landscape can be just as fascinating — and robust! Every week, people build and launch new social media tools, empowering us marketers in our day-to-day work. With all these tools to choose from, how can you stay on top of the latest and greatest?
Steal This Sales Tool to Beef Up Your Marketing Strategy
Convince & Convert
MAY 18, 2016
Win/loss analysis is often seen as a tool for the sales teams. Win/loss is an incredibly useful tool for gaining insight into the consumer mindset as they move through their journey , which means that these interviews can be equally powerful for helping marketers improve their efforts.
Don’t Be Fooled By Last-Click Analysis Of Social Media
MAY 16, 2011
In my opinion, brands make a mistake when they consider social media as purely conversion-driven tools. Analyzing an inherently integrated, multi-dimensional set of tools in any other way leads to an incomplete picture.
Competitive Marketing Analysis: 14 Ways to Monitor and Beat Your Competitors
JULY 22, 2013
The difficulty of success means that competitive marketing analysis is more crucial than ever. Without well-defined points of comparison, and continual analysis, you’ll never know whether your marketing strategy is really working, or allowing you to capture a greater share of your market.
31+ of the Coolest Social Media, Search and Web Tools of 2010
JANUARY 24, 2011
Discover how to accomplish all of the tasks above and more using some of the coolest free and modestly priced social media and web tools released in the past year or so. Cool Social Media Tools. This tool makes unfollowing non-followers easy. A powerful people search tool.
6 Free Social Media Monitoring Tools: With Tips from Experts
JUNE 3, 2015
But to do so effectively you need to know what tools to use and how to use them and especially for smaller companies you may want to test out some free tools before investing in a more complete social media monitoring tool. “My favorite monitoring tool is Tweetdeck.