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Applying Social Network Analysis to Social Media

Net-Savvy Executive

Social network analysis has been a part of social media analysis ( not the same thing ) for a long time, but it hasn't been central to the social media discussion lately. Mostly, SNA shows up in the form of link analysis, which is used to identify online communities and influencers. Image by Marc Smith.

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Facebook for Marketing Research: Political Polls #auspol

Laurel Papworth

I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. And how totally outdated, outmoded and antique they seem compared to Big Data of social media. Does Facebook do Sentiment Analysis? Well actually, we can.

Research 107
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How Your Brand Can Get the Most Value Out of Facebook’s Edgerank Algorithm

Mindjumpers

This week, Group M Next shared a report called “Gaining an Edge: The Brand Impact of Facebook’s EdgeRank Algorithm Change” where Group M Next Predictive Insights team, together with the GroupM–owned social media and community activation agency M80, share results from an analysis, conducted across the Facebook pages of 25 brands.

Brands 244
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Is it That Easy?

Proactive Report

Content analysis is a traditional PR skill, but data mining is not. Building social graphs has not been part of our PR practice. They need to develop an easy-to-use vocabulary set for understanding data mining and social graphs and communicating about it. What does their social graph look like?

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HR and #BigData – How LinkedIn Uses Data Research for Recruitment

Laurel Papworth

the LinkedIn Economic Graph is the equivalent of Facebook’s Social Graph and aims for these six pillars: . Basically LinkedIn will map out every part of the vertical for HR and recruitment, training, globally and use data research artificial intelligence to do predictive analysis. look at the skills for those jobs.

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Content Optimization: How to Optimize your Content for Maximum Results

Razor Social

Google is getting smarter with its analysis of content so it’s not 100% essential to have direct matching keywords in places like the meta title, meta description or the URL name anymore. The og:image tag lets you specify the URL of an image that will represent your page in the social graph. Optimize for SEO.

Content 94
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Top 10 HR Software You Should Try

BeingOptimist

Thus, for example, the Jive social platform offers tools for creating content and sharing in order to simplify monitoring and interaction.