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Influencer Engagement: Finding a Fit

Waxing UnLyrical

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge.

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Bubble or No Bubble, We’ll Still Be Social

Waxing UnLyrical

“Of course, we know this social-media-is-cool phenomenon makes big, bulky, white-elephant-ish corporations go tingly in their eyes. I decided to do a worst-case analysis. A staunch Seth Godin disciple, he is engaged with social enterprise development and its intersection with social web.

Startup 172
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Grow Your Wiki

Buzz Marketing for Technology

Social Enterprise: Interview with 7thFloor Magazine. The current issue of 7thFloor , an italian business magazine, includes an interview with the speakers from the International Forum on Enterprise 2.0. 21 days of wiki adoption. advertising. Barack Obama. better meetings. BlackBerry. boris mann. change management. Clay Shirky.

Wiki 223
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Social Media Marketing Plan _1

Diva Marketing Blog

What I call the P-I-E-C-E conversation is a process that helps develop a foundation for The Social Enterprise and sets the stage for developing an integrated marketing plan. PIECE Conversation Step 1: Prepare: educational component.

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Beware! The Social Media Dog Strategy Mentality

Diva Marketing Blog

Develop the Social Enterprise . Face the Gorillas in The Room, Determine the impact on the enterprise, Determine cultural compatibility, Identify social media champions, Inform all your staff . Step 2: Build the Strategy.

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Social Media Lessons For Brands & Their Agencies From Football

Diva Marketing Blog

I call this aligning the social enterprise. Leading conversations about social media ethics, transparency, authenticity as it relates to the company culture and brand values/promise. with the continuous developments in social media. Providing analysis of which are beneficial and which are shiny new toys.

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Why brands transition from Social Studio to Sprout Social

Sprout Social

Hudl helps over 200,000 teams across more than 40 sports analyze and refine their game play through video analysis technology. In addition, our recent acquisition of Repustate adds 15 years of proven success in sentiment and textual analysis.

Brands 68