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Facebook for Marketing Research: Political Polls #auspol

Laurel Papworth

I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. And how totally outdated, outmoded and antique they seem compared to Big Data of social media. Does Facebook do Sentiment Analysis? Lube anyone?

Research 107
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Top 22 Social Media Monitoring Tools To Stay Informed In 2023

Keyhole.co

Not only does the tool allow you to track @mentions and customer conversations across social media, blogs, and forums. It will also give you key analysis into relevant topics, sentiment analysis, demographic breakdown, and surface the top influencers in the conversation. Best of all? Price: Free. Price: Custom.

Tools 52
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The Frightening Ramifications Of High-Frequency Advertising

Twist Image

Massive technological innovation number one: Facebook mixes your daily usage, these external data sources and your social graph using machine learning. Push that thinking further: think about your user activity, online sentiment analysis and more. online sentiment. sentiment analysis. social graph.

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Trends for 2012: Social Media Intelligence

Proactive Report

The number of social media monitoring tools has exploded and at last count there were over 200 on the market. However, there is much more to be learned from these conversations than just brand mentions, complaints and sentiment. Once you have the data use that old PR skill called content analysis.

Trends 103
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10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

But now new applications enabled by social such as Location Based Services (LBS) have arrived and give context to mobile marketing – I think you will see more of these applications enabled by your Social Graph become more important in the next year. There is a huge opportunity here that some company needs to fill fast.

Marketing 217
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10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

But now new applications enabled by social such as Location Based Services (LBS) have arrived and give context to mobile marketing – I think you will see more of these applications enabled by your Social Graph become more important in the next year. There is a huge opportunity here that some company needs to fill fast.

Marketing 157
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The Top 25 Social Media Monitoring Tools [Updated for 2021]

Keyhole.co

Also, you can monitor brand sentiment in real time, and find out who your audience (demographic) is and what topics they are interested in. Digimind is an intelligence software that provides a beautiful visual representation of your brand’s social performance. Great social listening functionality. Pros: Relatively easy to use.