Bill Hartzer

MARCH 5, 2013

– Provide analysis of existing PPC campaign performances and devise actionable optimization insight for recommendations and strategies to align with our client objectives. – 1-2 years of Paid Search experience, including; – Experience working with analytical software (i.e. Desired Skills & Experience.

Adwords 127

Adwords Real Estate Microsoft Yahoo 127

SocMed Sean

MAY 8, 2019

On the other hand, the PPC is the strategy that most companies use to create an immediate presence in the best positions on search results pages and only pay for their advertising when users click on the link to their landing page. The key thing to remember regarding PPC is it costs money.

SEO 239

SEO Strategy Tips Marketing 239

Sprout Social

MAY 24, 2022

Whether you’re targeting a search ad around brand keywords or running a print ad in a popular trade publication, paid media gives brands more control over how they reach new audiences. Paid media examples. Paid search. Paid social. Print, radio and TV ads. Display advertising. Sponsored content.

Sentiment 97

Sentiment Metrics Hashtag Review 97

Convince & Convert

JANUARY 7, 2015

But what did surprise me was that so many of the top 25 jobs such as computer programming, data analysis, and several other highly technical jobs, often tie into marketing, especially with marketing becoming more and more reliant upon technology. I’ve got to tell you what was not in the top 25 was Amish carpenter. And it never will be.

SEO 60

SEO Findability Skills Paid Search 60

Convince & Convert

JANUARY 7, 2015

But what did surprise me was that so many of the top 25 jobs such as computer programming, data analysis, and several other highly technical jobs, often tie into marketing, especially with marketing becoming more and more reliant upon technology. I’ve got to tell you what was not in the top 25 was Amish carpenter. And it never will be.

SEO 60

SEO Findability Skills Paid Search 60

Kikolani

MARCH 11, 2013

On-Page Analysis – Receive graded on-page keyword targeting. Keyword Difficulty & SERP Analysis – Uncover opportunities, determine how challenging it is to rank for a keyword, and get a powerful analysis of your competitive landscape. SEO Competitor Analysis. SEO Research. SEO Campaign Management.

SEO 167

SEO Tools Analysis CPC 167

Social Media Marketing

AUGUST 26, 2016

Paid search advertisement has been popularized due to its immense benefits to innumerable online businesses. Look for the full scope of success A successful PPC campaigns required some serious work on landing pages, ads, conversions, graphics, data analysis, etc. What is required for a new ad copy?

How To 60

How To Paid Search Guidelines Campaign 60

Bill Hartzer

APRIL 13, 2012

The method of claim 6, wherein analyzing the results of the searches includes crawling the results of the search. The method of claim 7, further comprising performing a keyword frequency analysis on the pages crawled during the crawling step.

SEO 98

SEO Construction Social Bookmarking System 98

Bill Hartzer

FEBRUARY 8, 2011

– Constant study of emerging trends within organic search, paid search, and social media. – Execute search engine optimization tactics, including ongoing evaluation of keywords, content and meta data, campaign performance tracking, and link building.

Engineering 110

Engineering Guidelines Paid Search SEO 110

Firebelly

JANUARY 29, 2010

Data Shows That Social Behavior Gets More Followers By Dan Zarrella The linguistic analysis engine behind TweetPsych has given me a bunch of cool data points to analyze, so I’ve begun to look at various factors and their relationship with follower counts.

Marketing 100

Marketing Feed Reader Paid Search SMS 100

Kikolani

SEPTEMBER 14, 2010

Week 2 – Market Research & Analysis: Know Your Target Audience. Then you will learn about analyzing your competitors, with some free and paid tools. Week 3 – Paid Search: Using Pay-Per-Click Strategies to Drive Relevant Traffic. If that’s not enough, there are also some great bonuses.

Course 139

Course Marketing Analysis Paid Search 139

Oktopost

APRIL 22, 2019

These include social media, paid search, organic search, paid social, affiliates, email marketing, marketing automation, and many more. Accuracy in both big-picture and fine-grained analysis. According to one reviewer, “With analysis and voice calls, you can optimize the entire purchase path, click to call.

Software 101

Software Marketing Analytics B2B 101

Kikolani

JUNE 27, 2013

An analysis of “pellet smokers” on Google Trends shows a sharp spike in searches for that term in the United States from 2008 onward. For example, imagine you were Sterling Ball from Big Poppa Smokers , an e-commerce site and online community for BBQ smoker enthusiasts (like me). Google AdWords Keyword Tool.

Tools 141

Tools Patterns Adwords Advertising 141

Jeff Esposito

MAY 20, 2011

Don’t be fooled by the last-click analysis of social media – Measurement is something that everyone wants to do in the social space. This means that companies only track where the person purchasing came in on, whether it be Twitter, Facebook, email or paid search. What is it for you?

Klout 31

Klout Paid Search Analysis Small Business 31

Jeff Esposito

MAY 20, 2011

Don’t be fooled by the last-click analysis of social media – Measurement is something that everyone wants to do in the social space. This means that companies only track where the person purchasing came in on, whether it be Twitter, Facebook, email or paid search. What is it for you?

Klout 30

Klout Paid Search Analysis Small Business 30

Dave Fleet

SEPTEMBER 28, 2012

Research recently released by Forrester entitled “ The Purchase Path of Online Buyers in 2012 ” indicates that email and search dominate the online space in driving online sales. As reported by Marketing Pilgrim : Paid search matters most for new customers. Email matters most for repeat customers.

Bazaarvoice 414

Bazaarvoice Paid Search Comparison Report 414

Buzz Marketing for Technology

NOVEMBER 3, 2016

That’s a shame, because firms like PwC are well-positioned to offer keen, insightful analysis of breaking financial news—analysis that’s effective only if it’s quick out the door. We already distribute thoughtful briefs on new regulations, as well as deeper analysis. Knowing how the content game is played. Consider the U.K.’s

B2B 100

B2B Marketing Analysis Insurance 100

Sprout Social

SEPTEMBER 1, 2021

You can uncover new opportunities by conducting in-depth competitor analysis with a share of voice lens. Tools like Sprout already include news outlets and blogs in their analysis, so you just need to select the appropriate filters to narrow down the results on media mentions. Brand management.

SEO 144

SEO Social Media Metrics Sentiment 144

Keyhole.co

MAY 18, 2023

Social media recently overtook paid search as an advertising channel, growing 25% YoY and exceeding $137 billion. Keyhole offers many features like social publishing, trend analysis, social listening, campaign management, sentiment analysis and much more in a single place. Take its free trial and see it for yourself.

Statistics 59

Statistics Social Media B2B YouTube 59

ProBlogger

AUGUST 29, 2012

Taking your subscription levels and bounce rates into account as part of that ongoing analysis can help you get a hold on the other side of the equation: how well you’re managing the traffic that your content marketing generates, and where you can improve. Are you working hard on SEO, and keeping an eye on your organic (or paid!)

Metrics 40

Metrics Blogger Collaboration RSS 40

Hootsuite

JUNE 13, 2022

You can also think of it as when social listening meets competitive analysis. Insights drawn from sentiment or topic analysis can help inform your brand’s voice , engagement plan, and content. To understand how your ads are performing, you need to measure your share of voice for paid search. Customer engagement.

Social Media 144

Social Media How To HootSuite Metrics 144

Webbiquity SMM

DECEMBER 19, 2017

Search Marketing: Not so much trends as shifts in budget emphasis, two experts predicted larger investments in SEO next year and two others expect a pick up in paid search spending. Tactical Marketing Trends.

B2B 293

B2B Trends Analysis Marketing 293

Webbiquity SMM

MAY 3, 2016

Also provides competitive SEO metrics (keywords, ranking, brand positioning), and data on paid search campaigns by comparing your adwords spend against others in your competitive landscape. Sample review: “Rival IQ is a social media competitive analysis tool.

Tools 100

Tools Sample Samples Price 100

Convince & Convert

NOVEMBER 9, 2015

It’s not true for B2C marketing, where paid search is still most effective. But when you really take into consideration the cost of paid search over the cost of an email marketing campaign, those five percentage points of difference may not be as tempting anymore. This is true.

Marketing 60

Marketing Paid Search Mobile B2B 60

Razor Social

DECEMBER 21, 2016

Other useful features include Form Analysis for improving form completion rates, Feedback Polls to help you better understand the needs and wants of your website visitors, and Surveys to help you collect feedback from your visitors via web links or emails. Ahrefs is a tool that lets you perform competitive backlinks analysis.

Tools 40

Tools BuzzStream Marketing Template 40

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Sphinn: In Depth Traffic Analysis and Advice (Blogging Fingers): Matt Jones takes a look at Sphinn in its early beta stages and gives a lot of interesting feedback. 6 Web Tools that You Can’t Live Without (Square Oak): Brendan talks about some lesser known tools that are quite helpful for search research and for getting things done.

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Techipedia: Tamar Weinberg

JANUARY 5, 2012

How User Generated Content is Changing SEO : This is an analysis of how search results changed in the last year alone and how it impacts your business. How Social Media Affects Content Relevance in Search : Why is social media so important? PPC Marketing & Paid Search. Get more reviews, people! Not so easy.

Marketing 264

Marketing SEO Case Study Small Business 264

Razor Social

MARCH 16, 2017

but also to perform a more advanced analysis to track conversions, look at different audience segments, etc. When optimizing your paid search and social ads for website conversions, testing becomes the not so secret ingredient to success. You need to be able to look at the basic metrics, such as bounce rate, exit rate, etc.

Conversation 98

Conversation Tools Template Templates 98

Kikolani

NOVEMBER 29, 2010

A Little List Analysis. I took a look at 14 lists that have come out over the last year for the top bloggers, social media marketers, search marketers, and entrepreneurs. Her blog, Digital Shenanigans , covers online reputation management, paid search, social media, and more. And it’s no surprise they notice.

Blogger 168

Blogger SEO Consultant WordPress 168

Webbiquity SMM

MARCH 11, 2013

David Erickson shares a presentation from Performics detailing “the cumulative and powerful effect of combining search engine advertising and search engine optimization.” The Search Power of Brand by SEO Book. PR is part SEO, part audience development, part advertising, and part social media.

SEO 192

SEO Paid Search Engineering Reputation 192

Techipedia: Tamar Weinberg

JANUARY 5, 2011

This is How You Measure Social Media ROI (Samir Balwani): Samir Balwani offers a nice analysis of how you can calculate social media ROI and suggests some great ideas for the future of social media. David performed an analysis with a video to achieve that level and gives us some really great takeaways. Pay-Per-Click (PPC) Marketing.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Sprout Social

NOVEMBER 15, 2021

Social Media Today is an Industry Dive publication providing original analysis on what’s happening in the social media world. Their course on digital marketing gives a great primer on content creation, social, paid search and more. Every Tuesday, their team shares expert analysis on search topics that are about to take off.

Resources 89

Resources Team Marketing Skills 89

Oktopost

DECEMBER 5, 2019

It costs 41% less than paid search ads, and gets you three times as many leads for each dollar spent. Becoming a trusted source of relevant information and analysis is not nearly as easy as implementing a trendy new tech-based marketing widget. Your lead generation dollar goes further with content marketing.

Platform 104

Platform Content B2B Education 104

Proactive Report

JUNE 15, 2016

Statistical Analysis and Data Mining. Analysis and Application: This is about seeing the bigger picture. SEO is about organic search results and SEM is about paid search. To be effective at SEO you have to stay abreast of the constant changes in the search engine algorithms. That’s quite a list.

Skills 40

Skills LinkedIn Health Care Statistics 40

Viper Chill

JUNE 8, 2010

I actually have used this tactic in the past to leverage paid search results, and it yielded pretty nice returns. It won’t affect my passion (ViperChill) Reply Glen says: June 8, 2010 at 5:49 pm Oh, and thank you for the comment Murlu, Your support is noted. Reply Profit Addiction says: June 8, 2010 at 4:38 pm Great post Glen.

Google 84

Google Adsense Directory Eventful 84

Writtent Blog

AUGUST 3, 2016

8 Optimize CTR from Google Search Results. #9 9 Do Topical Analysis for Key Pages. #10 Do Topical Analysis for Key Pages. Find out how many indexed pages they have by doing a “site:[ inserturl.com ]” search & create more high-quality content than the competition. . #4 Optimize for Google Questions. #5

SEO 0

SEO Google Sites Engineering 0

Convince & Convert

JUNE 16, 2010

Here’s a crazy one: An online hardware goods retailer that accidentally left their snow shovel AdWords (paid search) campaign running in spring months. Rather to organize yourself… your department… and/or your company in a way that makes this part of the daily routine.

Social Media 119

Social Media Strategy Mobile Consultant 119