Remove Analysis Remove Nielsen Remove Sentiment Remove Social Networking
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What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

The explosion of social media has led to a corresponding need for more sophisticated monitoring tools that can crawl the hundreds of social networking and bookmarking sites and millions of blogs across the globe. Results can be exported to Excel for further sorting and analysis. Nielsen BuzzMetrics.

SM2 202
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Facebook for Marketing Research: Political Polls #auspol

Laurel Papworth

I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. And how totally outdated, outmoded and antique they seem compared to Big Data of social media. Nielsen, Gallop, Newspoll, I don’t care, you all suck.

Research 107
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Best Social Media Monitoring Tools

Bill Hartzer

Maestro, TNS Cymfony’s third generation listening and influence driven platform, makes integrating innovative technology with expert analysis easy, yet provacatively informative by helping to identify the people, issues, and trends impacting business – both online, and off.

Cymfony 152
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Social Media Influencers: How to Find, Evaluate and Work with Social Media Influencers

Razor Social

improved sentiment) More product enquiries, trials Visits to specific landing pages Decision Higher proposal rates from interested prospects Action Higher conversion rates than cold channels Advocacy Referrals from existing customers. This way you can focus more campaign effort on the social networks that drive more leads.

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B2B Employee Advocacy Best Practices

Oktopost

Social networks tend to prioritize meaningful interactions between people over branded content which doesn’t spark back and forth conversations. In addition, followers that comprise your employee networks are more likely to engage with your content because people tend to trust their peers more than they trust brands.

B2B 144
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Competitive analysis: How does your brand stack up to the competition? • Sentiment: How much are you willing to automate verse check by hand? Good rationales, diagnosis criteria and chart analysis. Just like social networking sites, niche networks of practice and purpose, are powerful and unique.

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55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity SMM

Discover the answers to these questions and more here in 55 of the best guides to social media strategies, tactics, tools and statistics of the past year. Social Media Tips, Tactics and Techniques. How are marketers really using social media? 4 experts on how to turn social media into sales by Social Media Today.