article thumbnail

How to build a competitive analysis report with examples and tools

Sprout Social

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This is where competitive analysis reports become critical, providing you a roadmap for translating raw data into strategic direction.

article thumbnail

Using word clouds in communications analysis

Sherrilynne Starkie

Consultants often use word clouds in the analysis of conversations, online and otherwise, to help identify key issues, trends and opinions. In communications, word clouds are best used in conjunction with ‘human’ analysis. Click here to start to receive my newsletter. Are passive terms larger than active ones?

Analysis 335
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

13 Newsletters You’ll Want in Your Inbox in 2020

Buffer Social

Welcome to the world of email newsletters, where experts from a wide spectrum of topics are finding and sharing the best content they discover—perfect for you to read, to buffer , and to share with your social media audience. There are a ton of great newsletters to choose from … almost too many. Simple as that!

article thumbnail

14 Newsletters You’ll Want in Your Inbox in 2021

Buffer Social

Welcome to the world of email newsletters, where experts from a wide spectrum of topics are finding and sharing the best content they discover—perfect for you to read, to buffer , and to share with your social media audience. There are a ton of great newsletters to choose from … almost too many. Simple as that!

article thumbnail

How To Build A Marketing Strategy With The Help Of AI

The Social Media Hat

A marketing strategy requires an analysis of your business, your competition, and your target audience. AI can help! The post How To Build A Marketing Strategy With The Help Of AI appeared first on The Social Media Hat.

Strategy 151
article thumbnail

7 Common Newsletter Problems Solved

ProBlogger

Over the past few weeks, we’ve looked at why email newsletters are so important, what your email newsletter might look like, and how to choose the right service for you. So is your newsletter up and running yet? I know a lot of bloggers find newsletters a bit daunting. If not, then read on. You can do it in stages.

article thumbnail

Mastering Social Listening Metrics & KPIs: A Comprehensive Guide For Digital Success

Keyhole.co

Sentiment analysis This metric helps you analyze the sentiment or emotional tone behind brand mentions and conversations on social media. This may include buying something, signing up for a newsletter, or filling out a form. What is social listening analysis? Use to: Discover your audience size and brand visibility.

Metrics 52