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Don’t Be Fooled By Last-Click Analysis Of Social Media

Dave Fleet

Could they identify traffic that came from mobile social apps or from popular desktop apps such as TweetDeck, etc? Zero detail on actual social media activities. How are we supposed to just agree with the conclusion that social media drove minimal sales if we don’t know what form that social media took, if any?

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The Best Tools for Keyword Research, Competitive Analysis and Trending Topics

Adam Sherk

To help with that, I’ve put together a list of the best options for keyword research, competitive analysis and monitoring search and social trends. You can use Keyword Planner to compare terms, get new content ideas, explore topical categories, monitor seasonality and compare desktop vs. mobile, among other tasks.

Analysis 241
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Global Social Media Adoption In 2011 [White Paper]

Mindjumpers

Tweet In January 2012, a report called ‘Global Social Media Adoption In 2011’ was published by Forrester. This report uses Forrester’s Social Technographics groupings to show how people around the world use social media. Regional social media adoption patterns: Here are some brief take-aways from the report.

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Half of Consumers Read Email Exclusively On Mobile

The Realtime Report

Email marketing is far from dead — but is your brand optimizing email campaigns for mobile? If the answer is no, then it’s time to start: a new study from Yesmail Interactive shows that, as of Q4 2013, half of consumers now read emails only on mobile devices. Based on an analysis of 6.4 Based on an analysis of 6.4

Mobile 173
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The Top B2B Marketing Trends for 2018 – A Meta-Analysis

Webbiquity SMM

It’s popular, easy to consume, mobile friendly, and with Facebook and now even LinkedIn pushing it, video (five votes) will continue to play an expanding role in B2B content marketing. Social Media Marketing Trends. Social media marketing itself began emerging as a hot trend at the end of 2008. Time flies.

B2B 311
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6 Ways Emerging Technologies Are Set to Change the Use of Social Media

SocMed Sean

Maria writes for a variety of blogs and today she shares her thoughts on how a variety of emerging technologies could potentially impact our use of social media, including Facebook, Twitter, and YouTube. Let us look at the few technologies which will shape social media usage in 2018 and beyond.

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11 Time-Saving Tools for Small Social Media Teams

Social Media Strategies Summit

The average brand spends almost 15% of its marketing budget on social media. The problem is that it’s still barely scratching the surface for small social media teams. You need to get smart by investing in the right social media management tools. Social Media Scheduling Tools. Graphic design.

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