The Top B2B Marketing Trends for 2018 – A Meta-Analysis
DECEMBER 19, 2017
It’s popular, easy to consume, mobile friendly, and with Facebook and now even LinkedIn pushing it, video (five votes) will continue to play an expanding role in B2B content marketing. Paid Influencer Marketing: Four influencers believe there will be more of this done in 2018. Search Marketing: Not so much trends as shifts in budget emphasis, two experts predicted larger investments in SEO next year and two others expect a pick up in paid search spending.