The Top B2B Marketing Trends for 2018 – A Meta-Analysis

Webbiquity SMM

It’s popular, easy to consume, mobile friendly, and with Facebook and now even LinkedIn pushing it, video (five votes) will continue to play an expanding role in B2B content marketing. Paid Influencer Marketing: Four influencers believe there will be more of this done in 2018. Search Marketing: Not so much trends as shifts in budget emphasis, two experts predicted larger investments in SEO next year and two others expect a pick up in paid search spending.

10 Insightful Marketing Charts from 2015

Convince & Convert

mobile marketing. search. As you can see, everything online and mobile-related is ramping up, while anything offline is scaling down. It lists the top vendors in each field of marketing, from mobile to e-commerce. Content marketing is still the most popular area of marketing spend by far , with big data, marketing automation, and mobile marketing all in close quarters for second place. Mobile-Only vs. Desktop-Only Adult Internet Users in the US.

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Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

Local/Mobile Search. 6 Key Benefits for Using Social Media for Small Business (OPENForum): Improved search results, better brand management, innovation, and three other benfits are explored in this article — and it’s why small businesses should consider social media if they’re still (really?) The Perfect Social Media Measurement Plan (Search Engine Land): Brian Massey illustrates a system that gives reliable conversion data to a spreadsheet automatically.

[DIGITAL TIPS] Combining SEO And PPC To Advance Your Marketing Strategy

SocMed Sean

To help businesses understand how the combination of SEO and digital paid media (often referred to as PPC since it is usually paid for on a “pay-per-click” basis) can help you and how to navigate some of the perils, here are a few tips to consider. Not so fast… Organic Content Is The Gift That Keeps On Giving In modern digital campaigns, the best way to get that traffic is with a high-ranking position in search engines result pages (SERPs).

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The Top 10 Marketing Attribution Software Solutions

Oktopost

These include social media, paid search, organic search, paid social, affiliates, email marketing, marketing automation, and many more. In other words, a customer can view your Facebook ads, click on a banner ad, search for your business on several search engines, and then visit your site after seeing your ad on YouTube. Accuracy in both big-picture and fine-grained analysis. In some markets, all the action is happening on mobile apps.

5 Social Marketing Stories You Need To Read

Firebelly

Data Shows That Social Behavior Gets More Followers By Dan Zarrella The linguistic analysis engine behind TweetPsych has given me a bunch of cool data points to analyze, so I’ve begun to look at various factors and their relationship with follower counts. Report: Facebooks Twitterfication May Have Stunted Twitter Growth By Bilal Hameed RJ Metrics research analysis has stopped short of pinpointing the reasons behind the gradual decline in activity over at Twitter.

BrightEdge Awarded Patent for Operationalizing SEO

Bill Hartzer

The patent, #8,135,706, is titled “Operationalizing Search Engine Optimization,” and grants BrightEdge the ability to use its unique method for measuring share of voice in search engine rankings. According to BrightEdge, “Share of voice is an innovation from BrightEdge that helps companies understand how their search rankings stack up against the competition. The system of claim 11, further comprising performing a compliance analysis for the entity.

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45 Marketing Tools to Consider for 2017

Razor Social

Other useful features include sentiment monitoring and trending topics analytics, mobile app analytics, event tracking, and much more. Other useful features include Form Analysis for improving form completion rates, Feedback Polls to help you better understand the needs and wants of your website visitors, and Surveys to help you collect feedback from your visitors via web links or emails. It is available both as Web and mobile application (Android and iOS).

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25 of the Best Web Presence Optimization Guides of 2012

Webbiquity SMM

The past year has seen a steady flow of thoughtful articles and blog posts dealing with topics like the changing world of SEO, the convergence of search and social, the growing importance of PR in website rankings, the critical role content marketing plays in online visibility, the need to coordinate the efforts of various types on digital marketing experts…in short, about web presence optimization (WPO)–even if most of the authors don’t actually use that term.

A Guide to Conversion Rate Optimization Tool Categories

Razor Social

A/B testing, page level targeting, mobile-specific popups, and analytics that show you how well your forms are performing. It comes with a library of nicely designed form templates to get you started, and the forms you build will work equally well on desktop and mobile. but also to perform a more advanced analysis to track conversions, look at different audience segments, etc. You can choose from a gallery of 65 mobile-optimized templates that are proven to convert well.

Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

10 Metrics to Check When Your Traffic Crashes : With Google consistently trying to provide the best search experience, your rankings may fall at any time. User Friendly SEO : These are the tactics that search engine optimizers should use to optimize for search engines and user experience. But how do we make sure the search traffic we had stays intact? How Social Media Affects Content Relevance in Search : Why is social media so important?

Women in Blogging: 125 Fearless Female Bloggers

Kikolani

A Little List Analysis. I took a look at 14 lists that have come out over the last year for the top bloggers, social media marketers, search marketers, and entrepreneurs. Her blog, Traffic Generation Cafe , covers blog, social media, and search traffic. Ann is an SEO consultant, the brains behind the hugely popular My Blog Guest site for bloggers to network and acquire guest blogging opportunities, and a regular contributor to Search Engine Journal.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

And exceptional businesses are realizing tangible, meaningful outcomes using social media & mobile marketing. Whole Foods does this similarly with its mobile application when it suggests meals/shopping lists based on health needs — and even suggests meals for ingredients you already have. It simply “ turned up the volume &# with social and mobile tools — allowing customers to take utility to new heights.

62 Experts Share Their #1 Actionable SEO Technique

Writtent Blog

Their responses cover a vast range of techniques, such as writing quality content, on-page SEO optimization, influencer marketing, guest blogging, networking, analyzing competition, outreach to bloggers, and optimizing for keywords you are already ranking for, as well as optimizing for searcher intent, for user experience, for semantically related terms, for CTR from search engines, for location, and much more. 8 Optimize CTR from Google Search Results. #9

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