Sherrilynne Starkie

OCTOBER 25, 2012

Research released today by LoyaltyOne and two leading North American academic institutions provides the long-awaited proof that social media interaction between a customer and a brand drives immediate and long-term sales increases. The Air Miles program logo in Canada since 2009. Photo credit: Wikipedia).

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Study Social Media Wikipedia ROI 377

Webbiquity SMM

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. Having clarity on marketing goals is an important first step, but creating a realistic plan for achieving them is essential. What types of tools will be leveraged for execution and analysis?

Social Media 309

Social Media Tips Marketing HootSuite 309

Buffer Social

MARCH 5, 2025

Social media marketing is using social media platforms — like Instagram, LinkedIn, Facebook, X, etc. It also includes paid social media marketing, like running ads and influencer marketing. But what’s the difference between a social media calendar and a social media marketing strategy?

Social Media 115

Social Media Strategy Marketing How To 115

Sprout Social

OCTOBER 10, 2024

LinkedIn LinkedIn’s user base primarily consists of Gen X and Millennial corporate professionals, making it the go-to platform for everything career-related—jobs, networking, professional development and personal brand building. As the leading platform for B2B marketing, it’s also an excellent place to source leads.

Social Media 126

Social Media Brands Reddit B2B 126

Oktopost

NOVEMBER 12, 2020

It’s safe to say that 2020 has become the year of data-driven marketing with 83% of B2B marketers focusing more on data analytics this year. An overwhelming 92% are only using data analysis tools provided with their current marketing stack, and nearly half aren’t even using advanced functionalities. . The problem?

Analysis 139

Analysis B2B Data Tools 139

Sherrilynne Starkie

JANUARY 8, 2018

Video Production Social networks are increasingly optimised for video content. Interpret social media data and web analytics, identify thought leadership content, identify influencers, search engine research. Analysis Turns data into actionable insight. Automation Useful in real time media monitoring and media analysis.

Skills 334

Skills Social Media Sysomos Diagrams 334

Hootsuite

OCTOBER 18, 2024

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. In this post, we’ll walk you through a nine-step plan to create a winning strategy for social media marketing. Social media is always changing! What is social media marketing?

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Template Templates Social Media Strategy 112

Hootsuite

OCTOBER 7, 2024

Wondering which of your social media tactics are working? Busy social marketers need effective social media analytics tools to focus their efforts. What are social media analytics tools? Then, click on Competitive analysis in the Benchmarking section.

Analytics 118

Analytics Social Media Tools HootSuite 118

Webbiquity SMM

JULY 24, 2018

Savvy B2B marketers put significant effort into developing a professional, attractive, and highly functional website design —as the company’s website is often the first impression prospective buyers will get of the business and its offerings. Social Media Monitoring Tools. Social Network-Specific Tools.

Social Media 198

Social Media Tools Netvibes Lithium 198

Hootsuite

FEBRUARY 5, 2020

Start with a social media competitive analysis. This guide will teach you how to conduct your own, but first… Bonus: Get a free, customizable competitive analysis template to easily size up the competition and identify opportunities for your brand to pull ahead. What is competitive analysis?

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Analysis Template Templates Social Media 145

Webbiquity SMM

OCTOBER 10, 2023

Those stats certainly aren’t lost on marketing professionals, who also understand that more than 70% of people who have a positive experience with a business on social media will recommend that business to their networks. One of those trends is the increasing use of animated GIFs.

Social Media 266

Social Media Marketing B2B ROI 266

Oktopost

AUGUST 1, 2024

By 2027, GenAI will take over 30% of traditional lead generation tasks such as lead scoring and customer data analysis. of marketers state generating high-quality leads is their biggest challenge. More than that, social networks are wising up, and for B2B marketers, that includes LinkedIn.

B2B 118

B2B Team Social Media Management Analysis 118

Sprout Social

AUGUST 5, 2020

This means learning about their strengths and weaknesses–both in business and marketing–and understanding how your audience perceives them. With this in mind, we’re excited to share that we’ve released a powerful new template for Competitive Analysis in Sprout Listening. Benchmark your social performance.

Analysis 145

Analysis Strategy Sentiment Comparison 145

Sprout Social

JUNE 13, 2025

YouTube offers marketers a unique mix of reach, intent and influence. Calculating YouTube marketing ROI across paid and organic content offers a complete performance picture. Why YouTube marketing ROI matters—especially now Assigning attribution is getting harder, complicating ROI calculation across all social media efforts.

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ROI YouTube Marketing How To 83

Buffer Social

DECEMBER 5, 2024

Where do you turn for meaningful stats on your social media marketing ? I'm grateful for the insight from some truly incredible tools that help make sense of the actions I take on social media. By paying close attention to social media analytics, you can measure your performance against your social media goals.

Analytics 106

Analytics Social Media Tools Price 106

Hootsuite

OCTOBER 2, 2024

Your budget for social media is not just the amount you spend on paid ads (although that may be a significant line item!). Many social marketers spend more than half of their social media campaign budget on content creation. Look for tool categories that align with your most important strategic social goals.

Social Media 114

Social Media HootSuite ROI How To 114

Hootsuite

OCTOBER 13, 2020

Bonus: Get a free social media sentiment report template to easily track audience sentiment over time. What is a social media sentiment analysis? A social media sentiment analysis tells you how people feel about your brand online. Measuring social sentiment is an important part of any social media monitoring plan.

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Sentiment Analysis Template Templates 145

Buffer Social

NOVEMBER 7, 2024

Competitor analysis can be hard. At least that’s what I felt when I was just getting started with competitive analysis. But before we start… What is competitor analysis? Competitor analysis is the process of evaluating your direct competitors’ companies, products, and marketing strategies.

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Analysis Template Templates Examples 122

Buffer Social

JANUARY 29, 2025

It’s a social media tip successful creators, marketers, and even platform bosses (thanks, Adam Mosseri ) share all the time. The more you post, the better your chances of success on all social media platforms. Why this matters Social networks want to keep their users entertained, engaged, and coming back for more.

Comments 117

Comments Study Posterous Analysis 117

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This exercise is elementary to uncover critical insights about the new market and gain visibility into the competitive landscape.

Analysis 126

Analysis Report Examples Tools 126

SocMed Sean

JUNE 16, 2018

As a content marketing advocate for both personal blogs and businesses, I get asked this question a lot. Google is the most popular, but the analysis below and recommended tips also work for ranking well in Bing, Yahoo, and most other popular search engines. The answer I usually give to my clients is they start to rank in 60-90 days.

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Google Analysis Engineering Organization 272

Hootsuite

NOVEMBER 21, 2023

Social media competitor analysis tools should be a staple in every social manager’s toolbox. Unfortunately, there’s often a temptation to focus inward and get stuck micro-analyzing your own internal social media performance. And to understand that context, you need competitive analysis tools. Clear data.

Analysis 121

Analysis Social Media Tools HootSuite 121

agora pulse

SEPTEMBER 1, 2020

Here are the 10 best free social media marketing tools money can’t buy—because they’re free. Whether you’re part of a bootstrapped social media agency or a digital marketing department, you always have a budget. When you want to streamline your analysis, AdsReport has you covered. Organic reach.

Social Media 210

Social Media Tools CPC Marketing 210

agora pulse

MAY 21, 2020

One way to find out is by doing a competitor analysis on Twitter. When I first begin working with a new client to provide social media management at Contentworks Agency , I run a quick competitor analysis. In this article, I’m going to share my top techniques and tricks to perform a competitor analysis on Twitter.

Analysis 131

Analysis Twitter Hashtag How To 131

Webbiquity SMM

FEBRUARY 13, 2017

Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. The analytics tools built into social networks provide a bit more detail, though only within their own platforms. These tools can help you find out. 1) Socialbakers. Google Review Count: 345. 2) Netvibes.

Social Media 221

Social Media Tools Netvibes Samples 221

Sprout Social

JUNE 3, 2025

Its part of Calms approach to niche marketing. When brands understand the niche interests of their target audience, social media marketing becomes more authentic and impactful. With this information in hand, conduct a SWOT analysis to identify your brands strengths. And thats the point.

Social Media 91

Social Media How To Hashtag Authentication 91

Buffer Social

MARCH 10, 2025

This analysis covers 1.7 That’s a lot of data — but as with any social media study, context matters. What we’re measuring In this analysis, engagements refer to the total number of interactions a post receives — likes, comments, reposts, all of it.

Patterns 102

Patterns Analysis Comparison Data 102

Oktopost

NOVEMBER 20, 2024

“What you desire to appear” refers to how others perceive you, or in the case of B2B social media reputation management, the perception your audience has of your business on social media platforms. Influence scoring and impact analysis Knowing who’s shaping the conversation gives you a clear advantage in reputation management.

Reputation 62

Reputation Social Media Tools Sentiment 62

Oktopost

JULY 8, 2024

67% of marketers admit they need an up-to-date understanding of their customers’ needs and preferences, which hinders their ability to meet demand generation objectives. But before you inject your money and time into a detailed consumer analysis, you should understand the key trends in demand generation strategies this year.

B2B 105

B2B Influencer ROI Authentication 105

Social Media Strategies Summit

JULY 26, 2024

Did you know that 68% of marketers admit they’re concerned about the return of their social media activities? Image source To make big decisions about where and how to spend your social media marketing bucks, you need to understand the impact of every platform, strategy, and tactic you employ. 5 from 1,476 reviews 4.3/5

Analytics 263

Analytics Social Media Tools Price 263

Hootsuite

JANUARY 15, 2025

Plus, they help us understand LinkedIn’s impact on businesses and organizations that use the platform for marketing, lead generation, hiring, and more. As we enter 2025, let’s look at some key LinkedIn statistics you need to know to inform your LinkedIn social media strategy. Source: Pew Research 21.

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Statistics LinkedIn Strategy B2B 114

Pam Moore

DECEMBER 19, 2017

Is your Facebook marketing strategy and business Page ready for 2018? It's not just marketing buzz or hype. The power and business value is there for the taking for marketers willing to put in the effort to understand how the platform can work for their business. The truth is Facebook marketing is not easy. daily and 2.07

Facebook 166

Facebook Marketing Training Template 166

Buffer Social

JANUARY 16, 2025

Discover niche markets for your products. Awario Quid 6 top social listening tools in 2025 The perfect social listening tools will help you track brand mentions and online conversations about your brand, competitors, and industry in the most relevant channels. SparkToro’s benefits go beyond social listening.

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Tools Sentiment Price Social Media Management 123

SocMed Sean

MAY 8, 2019

SocMedSean - Social.Media.Sean [DIGITAL TIPS] Combining SEO And PPC To Advance Your Marketing Strategy The world of online marketing is a dynamic and ever-changing one. A digital marketing strategy that works fine month can perform poorly in the next. No problem, right? The top-ranked listing in the SERPs get 55% of the clicks.

SEO 239

SEO Strategy Tips Marketing 239

Pam Moore

NOVEMBER 23, 2017

Many business and marketing leaders miss out on tapping into the power of the online shopping holidays and events to increase sales, brand awareness and most importantly connect with their audience. How to leverage visual marketing and social media to humanize your brand during the holidays. Audience Analysis Worksheet.

Social Media 165

Social Media How To Marketing Training 165

Hootsuite

NOVEMBER 26, 2024

Public sentiment analysis It’s important for government agencies to understand how people feel about the work they do. Create custom alerts using relevant keywords and topics in combination with sentiment analysis. It uses enhanced sentiment analysis to tell you how they really feel.

Tools 114

Tools Sentiment HootSuite Analysis 114

Pam Moore

NOVEMBER 12, 2017

Are you a digital or social marketer wanting to progress in your business and marketing career? Social media is not a band-aid for a broken business. Business owners and leaders must start being more careful of who they hand over the social media keys to. Understanding marketing. Click To Tweet.

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Social Media Marketing Training Skills 166