Expert insights. Personalized for you.
Fan pages are a unique marketing canvas to connect with avid consumers. A two-prong approach of audience discovery and competitive analysis can help uncover what motivates and energizes your consumers. Vitrue a social media marketing platform determined that the. MORE
The early days of social media marketing were like the Wild West. Whether it was spamming people to death, Tweeting 50 times a day or trying to figure out the all of the social media image size guidelines , nothing was off limits. Identify Your Social Media Competitors. MORE
Have you been spinning your wheels trying to utilize social media to grow your business? Do you feel as though you know the tactics and strategies yet are still struggling with how to align social media to your business for real results? They tout that social media is free. MORE
The reality is that content is the core of not only the social and digital web, but also of humans. Many self proclaimed social media and marketing experts may want you to think content marketing was invented via the era of social media and social networks. MORE
Content marketing… I find that most business leaders either love it or they hate it. I think few business leaders actually understand what content marketing it is yet alone understand the power and benefits it can provide for their business. Is it good to go to market as it is? MORE
Digital marketing and communication departments actively monitor and analyze their online reputation and impact of their actions on social media. Market intelligence teams, on the other hand, do not. Market Intelligence social listening MORE
Social media is a competitive space. Start with a social media competitive analysis. What is competitive analysis? A social media competitive analysis, specifically, will help you: Identify who your competitors are on social media. Do a SWOT analysis. MORE
Facebook, Twitter and Instagram all made moves last week in the ad space that social media marketers will want to be up to speed on, in this week’s Social You Should Know. Facebook Announces New Data Analysis Options for Advertisers. MORE
Savvy B2B marketers put significant effort into developing a professional, attractive, and highly functional website design —as the company’s website is often the first impression prospective buyers will get of the business and its offerings. Social Media Monitoring Tools. MORE
Josh Mackey is General Manager at PeekAnalytics , a Social Audience Measurement Platform. There has been a lot of talk recently about social networking spam – inactive and bogus accounts on social platforms. Don’t skew your analysis with incomplete data. MORE
He is also a content writer for various blogs about higher education, entertainment, social media & blogging. Thanks to Kevin for sharing his insights on the skills that every marketer should learn. While a college degree is definitely a great place to learn the mechanics of marketing, these “soft” skills can be the difference between becoming a good marketer and a great marketer! Marketing is more about words and visuals than charts and graphs. MORE
Every marketer and business leader is faced with the challenge of where to prioritize their time and investment. How we spend our time can make or break business and marketing success. When it comes to digital marketing, social media and branding, it is no different. MORE
Digital marketers are scrambling in 2019 to find their place above the noise. Getting lost in the crowded, noisy digital and social world of today is happening to even the most seasoned marketers if they don't accept the new reality. MORE
who has previously written a great analysis on the top 5 blogs and now is taking his evaluation to Twitter. Twitter is one of the largest social networking sites, featuring users from various walks of lives. It is very clear that you can’t automate social media. MORE
Social Media Give Your Social Networks The Spring Cleaning They So Desperately Need. Along the same lines, periodically, it's a good idea to take stock of your social profiles and do a little Spring Cleaning of your own. Certainly, stop sharing them to social channels. MORE
Pinterest is an amazing platform that surpassed more than 10 million users faster than any stand alone social network in history. Pinterest is different than some social networks though in that it requires both art and science even more so. Content Marketing in a Nutshell. MORE
Achieving measurable social media ROI is very similar to teens and sex. In addition to running a busy social, branding and digital agency, Marketing Nutz , I also do a ton of international keynote speaking, training and workshops. As marketers it’s in our DNA to move fast. MORE
Have you ever thought about the quality of the human connections you make via social media? As marketing leaders we must remind ourselves that behind every click, share, like, view, listen and subscribe is a person, a human being. Sign up here-> Social Profit Factor . MORE
If your or your organization is actively engaging in the social media space, you need to analyze your current budget allocation and either confirm or increase that commitment to social media in your budget planning activities. The Reality Of Social Media Budget Planning. MORE
Have you been spinning your wheels trying to utilize social media to grow your business? Do you feel as though you know the tactics and strategies yet are still struggling with how to align social media to your business for real results? They tout that social media is free. MORE
This is a guest post written by Tristán Elósegui , founder and marketing consultant at Matridiana. Social networks are constantly evolving. Their role in a marketing strategy has changed over time. Social networks are just that, social. MORE
Content marketing in 2018 is going to hit a new dimension of importance, organization and integration. Smart and savvy marketers know the days of throwing social spaghetti at the wall and hoping it sticks are over and done. The social web is getting noisier by the minute. MORE
Would you like to tap into a social network that can help you generate leads, sell more product or services and deliver you more blog or website traffic than Twitter? Pinterest = 90% social shares on the web. How to Get Your Social Marketing Budget Approved (white paper). MORE
The new always on, always connected, digital and social world provides amazing opportunities for smart digital brand marketers and business leaders to develop, test, and launch marketing programs, campaigns, products and services to market in far less time than days past. MORE
I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. And how totally outdated, outmoded and antique they seem compared to Big Data of social media. MORE
And, like the contemplations of communication theorist Marshall McLuhan, they have taken on new meaning with the collision of traditional and digital marketing strategies. In 2009 Forrester issued a report that outlined the world of interactive marketers in the digital space. MORE
I did a website analysis and custom demonstration for a local IT recruiting company recently. They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. Social Media. MORE
Content marketing is the new yet not new buzzword. The truth is content marketing has been around for decades, since conversations and business has existed. Content marketing is not a new shiny object invented via social media. What is content marketing? MORE
Every marketer and business leader is faced with the challenge of where to prioritize their time and investment. How we spend our time can make or break business and marketing success. When it comes to digital marketing, social media and branding, it is no different. MORE
Have you ever thought about the quality of the human connections you make via social media? As marketing leaders we must remind ourselves that behind every click, share, like, view, listen and subscribe is a person, a human being. How to Subscribe to Social Zoom Factor Podcast . MORE
Many business and marketing leaders miss out on tapping into the power of the online shopping holidays and events to increase sales, brand awareness and most importantly connect with their audience. How to leverage visual marketing and social media to humanize your brand during the holidays. MORE
At Ignite Social Media, everyone is an expert in social media marketing. We eat, breathe, and live social media. But what may surprise you is how the various individuals at Ignite utilize social media in their everyday lives. MORE
All of these blogs also make use of affiliate marketing and it works for them since they have a large audience. Thanks for the excellent analysis of what it takes to be a top blogger. Tia is one of my icons with regards to social media and sheer “work ethic&#. MORE
Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). Here we go… Content Marketing Trends. But for B2B marketers? MORE
The Devumi blog is chock full of ideas to help move your social media marketing forward. The most successful social media business accounts will be massive, sprawling communities bursting with users, comments, and information. Now what do you do with all that social media data? MORE
If you are new to content marketing, digital marketing or social media you may have heard the term “evergreen marketing” by the experts and not been certain what it is or why you need it. 15 types of evergreen content marketing you can start implementing today. MORE
Have you been spinning your wheels trying to utilize social media to grow your business? Do you feel as though you know the tactics and strategies yet are still struggling with how to align social media to your business for real results? They tout that social media is free. MORE
With a background in online marketing, Jade has always had a love for the written word. As someone trained in technology and the law, but who works in digital marketing, I completely concur with her thoughts below. Consider these five reasons why you should take a course in marketing. MORE
So I decided to do a little analysis of top content using pageviews, comments, tweets, and other factors in comparison to the PageRank of those posts. Here is a sampling of that analysis, including my own posts from this site, guest author posts on Kikolani, and a post I did for my company website (since I have access to their analytics). Social Media for Non-Profits. Unlock Your Marketing Genius. Social Networking for Blog Promotion. MORE
Josh Mackey is General Manager at PeekAnalytics , a Social Audience Measurement Platform. There has been a lot of talk recently about social networking spam – inactive and bogus accounts on social platforms. Don’t skew your analysis with incomplete data. MORE
There are three primary benefits: awareness via virality and social proof; loyalty and rewards; and market research. Recently, I had the good fortune of hosting the weekly #socialmedia chat (Tuesdays 9am Pacific) where social media types congregate on Twitter and answer three questions posed by the host. Before these apps, I usually do the social media, traditional text messaging and, yes, even phone calls (GASP!). MORE
With a background in online marketing, Jade has always had a love for the written word. As someone trained in technology and the law, but who works in digital marketing, I completely concur with her thoughts below. Consider these five reasons why you should take a course in marketing. MORE
One way to find out is by doing a competitor analysis on Twitter. When I first begin working with a new client to provide social media management at Contentworks Agency , I run a quick competitor analysis. Why Run a Competitor Analysis? Check their social strategy. MORE
Some brands still believe the common misperception that social media is a zero-sum game regarding platforms: If audiences are embracing one platform, then it must mean that they are rejecting another. . That misconception comes in part from how social is covered. MORE
Pam Moore
JULY 28, 2019
Every marketer and business leader is faced with the challenge of where to prioritize their time and investment. How we spend our time can make or break business and marketing success. When it comes to digital marketing, social media and branding, it is no different.
Webbiquity SMM
DECEMBER 19, 2017
Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). Here we go… Content Marketing Trends. But for B2B marketers?
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Pam Moore
SEPTEMBER 2, 2016
Every marketer and business leader is faced with the challenge of where to prioritize their time and investment. How we spend our time can make or break business and marketing success. When it comes to digital marketing, social media and branding, it is no different.
agora pulse
JULY 12, 2019
Some brands still believe the common misperception that social media is a zero-sum game regarding platforms: If audiences are embracing one platform, then it must mean that they are rejecting another. . That misconception comes in part from how social is covered.
Audiense
JULY 3, 2018
This is a guest post written by Tristán Elósegui , founder and marketing consultant at Matridiana. Social networks are constantly evolving. Their role in a marketing strategy has changed over time. Social networks are just that, social.
Digimind
AUGUST 8, 2019
Digital marketing and communication departments actively monitor and analyze their online reputation and impact of their actions on social media. Market intelligence teams, on the other hand, do not. Market Intelligence social listening
Hootsuite
FEBRUARY 5, 2020
Social media is a competitive space. Start with a social media competitive analysis. What is competitive analysis? A social media competitive analysis, specifically, will help you: Identify who your competitors are on social media. Do a SWOT analysis.
Pam Moore
APRIL 6, 2019
The new always on, always connected, digital and social world provides amazing opportunities for smart digital brand marketers and business leaders to develop, test, and launch marketing programs, campaigns, products and services to market in far less time than days past.
Pam Moore
FEBRUARY 1, 2016
Achieving measurable social media ROI is very similar to teens and sex. In addition to running a busy social, branding and digital agency, Marketing Nutz , I also do a ton of international keynote speaking, training and workshops. As marketers it’s in our DNA to move fast.
Sprout Social
APRIL 3, 2017
The early days of social media marketing were like the Wild West. Whether it was spamming people to death, Tweeting 50 times a day or trying to figure out the all of the social media image size guidelines , nothing was off limits. Identify Your Social Media Competitors.
Webbiquity SMM
MARCH 13, 2019
I did a website analysis and custom demonstration for a local IT recruiting company recently. They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. Social Media.
Pam Moore
MAY 27, 2019
Have you ever thought about the quality of the human connections you make via social media? As marketing leaders we must remind ourselves that behind every click, share, like, view, listen and subscribe is a person, a human being. How to Subscribe to Social Zoom Factor Podcast .
Devumi
FEBRUARY 18, 2015
The Devumi blog is chock full of ideas to help move your social media marketing forward. The most successful social media business accounts will be massive, sprawling communities bursting with users, comments, and information. Now what do you do with all that social media data?
Techipedia: Tamar Weinberg
SEPTEMBER 8, 2010
who has previously written a great analysis on the top 5 blogs and now is taking his evaluation to Twitter. Twitter is one of the largest social networking sites, featuring users from various walks of lives. It is very clear that you can’t automate social media.
Pam Moore
NOVEMBER 23, 2017
Many business and marketing leaders miss out on tapping into the power of the online shopping holidays and events to increase sales, brand awareness and most importantly connect with their audience. How to leverage visual marketing and social media to humanize your brand during the holidays.
Pam Moore
JUNE 30, 2019
Have you been spinning your wheels trying to utilize social media to grow your business? Do you feel as though you know the tactics and strategies yet are still struggling with how to align social media to your business for real results? They tout that social media is free.
The Social Media Hat
MAY 30, 2016
Social Media Give Your Social Networks The Spring Cleaning They So Desperately Need. Along the same lines, periodically, it's a good idea to take stock of your social profiles and do a little Spring Cleaning of your own. Certainly, stop sharing them to social channels.
Pam Moore
SEPTEMBER 23, 2016
Have you ever thought about the quality of the human connections you make via social media? As marketing leaders we must remind ourselves that behind every click, share, like, view, listen and subscribe is a person, a human being. Sign up here-> Social Profit Factor .
Pam Moore
MARCH 5, 2019
Digital marketers are scrambling in 2019 to find their place above the noise. Getting lost in the crowded, noisy digital and social world of today is happening to even the most seasoned marketers if they don't accept the new reality.
Convince & Convert
MARCH 20, 2012
Josh Mackey is General Manager at PeekAnalytics , a Social Audience Measurement Platform. There has been a lot of talk recently about social networking spam – inactive and bogus accounts on social platforms. Don’t skew your analysis with incomplete data.
Convince & Convert
MARCH 20, 2012
Josh Mackey is General Manager at PeekAnalytics , a Social Audience Measurement Platform. There has been a lot of talk recently about social networking spam – inactive and bogus accounts on social platforms. Don’t skew your analysis with incomplete data.
SocMed Sean
JULY 17, 2018
He is also a content writer for various blogs about higher education, entertainment, social media & blogging. Thanks to Kevin for sharing his insights on the skills that every marketer should learn. While a college degree is definitely a great place to learn the mechanics of marketing, these “soft” skills can be the difference between becoming a good marketer and a great marketer! Marketing is more about words and visuals than charts and graphs.
Pam Moore
JUNE 30, 2019
Have you been spinning your wheels trying to utilize social media to grow your business? Do you feel as though you know the tactics and strategies yet are still struggling with how to align social media to your business for real results? They tout that social media is free.
Pam Moore
SEPTEMBER 7, 2016
Would you like to tap into a social network that can help you generate leads, sell more product or services and deliver you more blog or website traffic than Twitter? Pinterest = 90% social shares on the web. How to Get Your Social Marketing Budget Approved (white paper).
Convince & Convert
APRIL 7, 2010
There are three primary benefits: awareness via virality and social proof; loyalty and rewards; and market research. Recently, I had the good fortune of hosting the weekly #socialmedia chat (Tuesdays 9am Pacific) where social media types congregate on Twitter and answer three questions posed by the host. Before these apps, I usually do the social media, traditional text messaging and, yes, even phone calls (GASP!).
Ignite Social Media
SEPTEMBER 26, 2016
Facebook, Twitter and Instagram all made moves last week in the ad space that social media marketers will want to be up to speed on, in this week’s Social You Should Know. Facebook Announces New Data Analysis Options for Advertisers.
Laurel Papworth
FEBRUARY 19, 2013
I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. And how totally outdated, outmoded and antique they seem compared to Big Data of social media.
Buzz Marketing for Technology
APRIL 6, 2011
And, like the contemplations of communication theorist Marshall McLuhan, they have taken on new meaning with the collision of traditional and digital marketing strategies. In 2009 Forrester issued a report that outlined the world of interactive marketers in the digital space.
Pam Moore
JULY 6, 2019
The reality is that content is the core of not only the social and digital web, but also of humans. Many self proclaimed social media and marketing experts may want you to think content marketing was invented via the era of social media and social networks.
SocMed Sean
AUGUST 12, 2018
With a background in online marketing, Jade has always had a love for the written word. As someone trained in technology and the law, but who works in digital marketing, I completely concur with her thoughts below. Consider these five reasons why you should take a course in marketing.
SocMed Sean
AUGUST 12, 2018
With a background in online marketing, Jade has always had a love for the written word. As someone trained in technology and the law, but who works in digital marketing, I completely concur with her thoughts below. Consider these five reasons why you should take a course in marketing.
agora pulse
MAY 21, 2020
One way to find out is by doing a competitor analysis on Twitter. When I first begin working with a new client to provide social media management at Contentworks Agency , I run a quick competitor analysis. Why Run a Competitor Analysis? Check their social strategy.
Pam Moore
DECEMBER 7, 2017
Content marketing in 2018 is going to hit a new dimension of importance, organization and integration. Smart and savvy marketers know the days of throwing social spaghetti at the wall and hoping it sticks are over and done. The social web is getting noisier by the minute.
Pam Moore
JANUARY 23, 2019
If you are new to content marketing, digital marketing or social media you may have heard the term “evergreen marketing” by the experts and not been certain what it is or why you need it. 15 types of evergreen content marketing you can start implementing today.
Techipedia: Tamar Weinberg
JULY 1, 2010
All of these blogs also make use of affiliate marketing and it works for them since they have a large audience. Thanks for the excellent analysis of what it takes to be a top blogger. Tia is one of my icons with regards to social media and sheer “work ethic&#.
Pam Moore
APRIL 9, 2019
Content marketing… I find that most business leaders either love it or they hate it. I think few business leaders actually understand what content marketing it is yet alone understand the power and benefits it can provide for their business. Is it good to go to market as it is?
Kikolani
APRIL 5, 2010
So I decided to do a little analysis of top content using pageviews, comments, tweets, and other factors in comparison to the PageRank of those posts. Here is a sampling of that analysis, including my own posts from this site, guest author posts on Kikolani, and a post I did for my company website (since I have access to their analytics). Social Media for Non-Profits. Unlock Your Marketing Genius. Social Networking for Blog Promotion.
Webbiquity SMM
JULY 24, 2018
Savvy B2B marketers put significant effort into developing a professional, attractive, and highly functional website design —as the company’s website is often the first impression prospective buyers will get of the business and its offerings. Social Media Monitoring Tools.
Pam Moore
JUNE 21, 2019
Content marketing is the new yet not new buzzword. The truth is content marketing has been around for decades, since conversations and business has existed. Content marketing is not a new shiny object invented via social media. What is content marketing?
SocMed Sean
DECEMBER 1, 2018
If your or your organization is actively engaging in the social media space, you need to analyze your current budget allocation and either confirm or increase that commitment to social media in your budget planning activities. The Reality Of Social Media Budget Planning.
Buzz Marketing for Technology
DECEMBER 15, 2011
Fan pages are a unique marketing canvas to connect with avid consumers. A two-prong approach of audience discovery and competitive analysis can help uncover what motivates and energizes your consumers. Vitrue a social media marketing platform determined that the.
Pam Moore
MARCH 29, 2017
Have you been spinning your wheels trying to utilize social media to grow your business? Do you feel as though you know the tactics and strategies yet are still struggling with how to align social media to your business for real results? They tout that social media is free.
Ignite Social Media
MAY 17, 2016
At Ignite Social Media, everyone is an expert in social media marketing. We eat, breathe, and live social media. But what may surprise you is how the various individuals at Ignite utilize social media in their everyday lives.
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