Prioritize the Top Social Networks for Your Business with These 5 Easy Steps

Pam Moore

Every marketer and business leader is faced with the challenge of where to prioritize their time and investment. How we spend our time can make or break business and marketing success. When it comes to digital marketing, social media and branding, it is no different.

The Top B2B Marketing Trends for 2018 – A Meta-Analysis

Webbiquity SMM

Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). Here we go… Content Marketing Trends. But for B2B marketers?

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5 Step Success Strategy to Prioritize Social Networks for Your Business

Pam Moore

Every marketer and business leader is faced with the challenge of where to prioritize their time and investment. How we spend our time can make or break business and marketing success. When it comes to digital marketing, social media and branding, it is no different.

Why Semantic Analysis trumps Sentiment Analysis

Buzz Marketing for Technology

But sentiment analysis has inherent flaws. Only about 25 percent of posts actually contain sentiment, either positive or negative, which means three out of four posts are neutral, revealing no sentiment, and are effectively being ignored by the analysis.

The More, the Merrier: Audiences Are Increasingly Embracing Multiple Social Networks

agora pulse

Some brands still believe the common misperception that social media is a zero-sum game regarding platforms: If audiences are embracing one platform, then it must mean that they are rejecting another. . That misconception comes in part from how social is covered.

Social Networking Spam – 5 Rules for Marketers

Convince & Convert

Josh Mackey is General Manager at PeekAnalytics , a Social Audience Measurement Platform. There has been a lot of talk recently about social networking spam – inactive and bogus accounts on social platforms. Don’t skew your analysis with incomplete data.

Big Ad News at the Big 3 Social Networks | Social You Should Know

Ignite Social Media

Facebook, Twitter and Instagram all made moves last week in the ad space that social media marketers will want to be up to speed on, in this week’s Social You Should Know. Facebook Announces New Data Analysis Options for Advertisers.

3 Reasons to Integrate Social Networks into your Market Intelligence Strategy

Digimind

Digital marketing and communication departments actively monitor and analyze their online reputation and impact of their actions on social media. Market intelligence teams, on the other hand, do not. Market Intelligence social listening

You have to be in social networks, but what role do they play in marketing strategy?

Audiense

This is a guest post written by Tristán Elósegui , founder and marketing consultant at Matridiana. Social networks are constantly evolving. Their role in a marketing strategy has changed over time. Social networks are just that, social.

How to Test Content Marketing and Digital Campaigns with Social Media

Pam Moore

The new always on, always connected, digital and social world provides amazing opportunities for smart digital brand marketers and business leaders to develop, test, and launch marketing programs, campaigns, products and services to market in far less time than days past.

Ultimate Guide to Social Media Competitive Analysis

Sprout Social

The early days of social media marketing were like the Wild West. Whether it was spamming people to death, Tweeting 50 times a day or trying to figure out the all of the social media image size guidelines , nothing was off limits. Identify Your Social Media Competitors.

7 Steps to Build a Pinterest for Business Plan to Ignite Sales and ROI

Pam Moore

Pinterest is an amazing platform that surpassed more than 10 million users faster than any stand alone social network in history. Pinterest is different than some social networks though in that it requires both art and science even more so. Content Marketing in a Nutshell.

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How to Determine and Prioritize Social Media Marketing Goals and Objectives

Pam Moore

Achieving measurable social media ROI is very similar to teens and sex. In addition to running a busy social, branding and digital agency, Marketing Nutz , I also do a ton of international keynote speaking, training and workshops. As marketers it’s in our DNA to move fast.

Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity SMM

I did a website analysis and custom demonstration for a local IT recruiting company recently. They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. Social Media.

Humanize Your Brand with Data and Social Insights using these 5 Strategies

Pam Moore

Have you ever thought about the quality of the human connections you make via social media? As marketing leaders we must remind ourselves that behind every click, share, like, view, listen and subscribe is a person, a human being. How to Subscribe to Social Zoom Factor Podcast .

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Social Media Data Analysis: How to Build your Plan

Devumi

The Devumi blog is chock full of ideas to help move your social media marketing forward. The most successful social media business accounts will be massive, sprawling communities bursting with users, comments, and information. Now what do you do with all that social media data?

How to Choose the Right Digital and Social Marketing Goals, Objectives and KPIs for Success

Pam Moore

Have you been spinning your wheels trying to utilize social media to grow your business? Do you feel as though you know the tactics and strategies yet are still struggling with how to align social media to your business for real results? They tout that social media is free.

Analysis of The Top 10 Twitter Users and What We Can Learn From Them

Techipedia: Tamar Weinberg

who has previously written a great analysis on the top 5 blogs and now is taking his evaluation to Twitter. Twitter is one of the largest social networking sites, featuring users from various walks of lives. It is very clear that you can’t automate social media.

How to Increase Cyber Monday and Holiday Sales with Social Media Marketing

Pam Moore

Many business and marketing leaders miss out on tapping into the power of the online shopping holidays and events to increase sales, brand awareness and most importantly connect with their audience. How to leverage visual marketing and social media to humanize your brand during the holidays.

Give Your Social Networks The Spring Cleaning They So Desperately Need

The Social Media Hat

Social Media Give Your Social Networks The Spring Cleaning They So Desperately Need. Along the same lines, periodically, it's a good idea to take stock of your social profiles and do a little Spring Cleaning of your own. Certainly, stop sharing them to social channels.

Digital Marketing 2019: 5 Mindset Shifts Marketers Must Make

Pam Moore

Digital marketers are scrambling in 2019 to find their place above the noise. Getting lost in the crowded, noisy digital and social world of today is happening to even the most seasoned marketers if they don't accept the new reality.

5 Ways to Humanize Your Brand with Data and Social Media Insights

Pam Moore

Have you ever thought about the quality of the human connections you make via social media? As marketing leaders we must remind ourselves that behind every click, share, like, view, listen and subscribe is a person, a human being. Sign up here-> Social Profit Factor .

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How to Choose the Right Digital and Social Marketing Goals, Objectives and Metrics for Success

Pam Moore

Have you been spinning your wheels trying to utilize social media to grow your business? Do you feel as though you know the tactics and strategies yet are still struggling with how to align social media to your business for real results? They tout that social media is free.

Ignore Foursquare at Your Peril - An Analysis of Potential.

Convince & Convert

There are three primary benefits: awareness via virality and social proof; loyalty and rewards; and market research. Recently, I had the good fortune of hosting the weekly #socialmedia chat (Tuesdays 9am Pacific) where social media types congregate on Twitter and answer three questions posed by the host. Before these apps, I usually do the social media, traditional text messaging and, yes, even phone calls (GASP!).

Content Marketing for Business: The What, Why and How for Digital Marketers

Pam Moore

It is the foundation of the online web and how you can use social media and digital marketing to connect with your customers, prospects and broader community. The reality is that content is the core of not only the social and digital web but of humans. Content. It's everywhere.

Content Marketing in a Nutshell for Business

Pam Moore

The reality is that content is the core of not only the social and digital web, but also of humans. Many self proclaimed social media and marketing experts may want you to think content marketing was invented via the era of social media and social networks.

Pinterest for Business by the Numbers – Should Your Business Have an Interest in Pinterest?

Pam Moore

Would you like to tap into a social network that can help you generate leads, sell more product or services and deliver you more blog or website traffic than Twitter? Pinterest = 90% social shares on the web. How to Get Your Social Marketing Budget Approved (white paper).

How to Master Evergreen Content Marketing to Grow Your Business and Save Time

Pam Moore

If you are new to content marketing, digital marketing or social media you may have heard the term “evergreen marketing” by the experts and not been certain what it is or why you need it. 15 types of evergreen content marketing you can start implementing today.

3 Easy Steps to Organize Your Content Marketing and Assets Today

Pam Moore

Content marketing… I find that most business leaders either love it or they hate it. I think few business leaders actually understand what content marketing it is yet alone understand the power and benefits it can provide for their business. Is it good to go to market as it is?

Facebook for Marketing Research: Political Polls #auspol

Laurel Papworth

I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. And how totally outdated, outmoded and antique they seem compared to Big Data of social media.

5 Reasons Every Business Professional Should Take A Course In Marketing

SocMed Sean

With a background in online marketing, Jade has always had a love for the written word. As someone trained in technology and the law, but who works in digital marketing, I completely concur with her thoughts below. Consider these five reasons why you should take a course in marketing.

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5 Reasons Every Business Professional Should Take A Course In Marketing

SocMed Sean

With a background in online marketing, Jade has always had a love for the written word. As someone trained in technology and the law, but who works in digital marketing, I completely concur with her thoughts below. Consider these five reasons why you should take a course in marketing.

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Analysis of Five Top Blogs and What You Can Learn from Them

Techipedia: Tamar Weinberg

All of these blogs also make use of affiliate marketing and it works for them since they have a large audience. Thanks for the excellent analysis of what it takes to be a top blogger. Tia is one of my icons with regards to social media and sheer “work ethic&#.

The End of Traditional Marketing

Buzz Marketing for Technology

And, like the contemplations of communication theorist Marshall McLuhan, they have taken on new meaning with the collision of traditional and digital marketing strategies. In 2009 Forrester issued a report that outlined the world of interactive marketers in the digital space.

Google PageRank Update – Internal Pages and Top Content Analysis

Kikolani

So I decided to do a little analysis of top content using pageviews, comments, tweets, and other factors in comparison to the PageRank of those posts. Here is a sampling of that analysis, including my own posts from this site, guest author posts on Kikolani, and a post I did for my company website (since I have access to their analytics). Social Media for Non-Profits. Unlock Your Marketing Genius. Social Networking for Blog Promotion.

2018 Content Marketing Trends, Predictions + Editorial Calendar Template

Pam Moore

Content marketing in 2018 is going to hit a new dimension of importance, organization and integration. Smart and savvy marketers know the days of throwing social spaghetti at the wall and hoping it sticks are over and done. The social web is getting noisier by the minute.

7 Skills Every Marketing Student Should Learn And Why They Matter

SocMed Sean

He is also a content writer for various blogs about higher education, entertainment, social media & blogging. Thanks to Kevin for sharing his insights on the skills that every marketer should learn. While a college degree is definitely a great place to learn the mechanics of marketing, these “soft” skills can be the difference between becoming a good marketer and a great marketer! Marketing is more about words and visuals than charts and graphs.

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28 Qualities of Amazing Content Marketing

Pam Moore

Content marketing is the new yet not new buzzword. The truth is content marketing has been around for decades, since conversations and business has existed. Content marketing is not a new shiny object invented via social media. What is content marketing?

Seven Key Categories of Social Media Marketing Tools

Webbiquity SMM

Savvy B2B marketers put significant effort into developing a professional, attractive, and highly functional website design —as the company’s website is often the first impression prospective buyers will get of the business and its offerings. Social Media Monitoring Tools.

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Brands: It’s not enough to be liked

Buzz Marketing for Technology

Fan pages are a unique marketing canvas to connect with avid consumers. A two-prong approach of audience discovery and competitive analysis can help uncover what motivates and energizes your consumers. Vitrue a social media marketing platform determined that the.

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