The Top B2B Marketing Trends for 2018 – A Meta-Analysis

Webbiquity SMM

Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). The predictions ranged from honing content marketing strategy (popular) to sales-marketing alignment (a bit old?) Here we go… Content Marketing Trends. Content marketing itself first started emerging a hot trend five years, at the end of 2012.

Agile Marketing in B2B

Buzz Marketing for Technology

Agile marketing increasingly is being recognized as a powerful key to content effectiveness. Breaking news creates windows of opportunities, but only if marketers are quick and smart enough to take advantage of them. On topic of agile marketing is what some have called newsjacking, which means responding quickly to news items of the day. But professional service firms often impose inherent drags on marketing response. Market trigger : We knew that the U.S.

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10 Insightful Marketing Charts from 2015

Convince & Convert

That’s why marketers should be paying more attention to the numerous marketing charts being produced each month from every corner of the Internet. Let’s look at 10 of the more interesting marketing charts to emerge since January 2015, and what they imply for the state of marketing in 2015. Marketing Spending Plans for 2015. First, let’s look at the state of the marketing world, and where marketers are planning on spending their money. search.

Online Ad Metrics & the Google Activate Initiative

Cody Ward

Marketers can immediately increase their campaign success by using metrics and a payment model that is closer toward the end of the sales funnel. The advertiser that only pays if they get a customer uses the CPA (cost per action / acquisition) model and is popular for affiliate marketing where publishers are willing to drive traffic to high quality brands and only expect payment when an action is completed. Also tracks the duration and percentage for deeper analysis.

The Top 10 Marketing Attribution Software Solutions

Oktopost

It’s hard to deny that it is the biggest marketing concern in 2019. Especially, for B2B and Considered Purchase marketing. digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation. These include social media, paid search, organic search, paid social, affiliates, email marketing, marketing automation, and many more. So, what’s a marketer to do?!

Marketing Thought Leader: Tom Bukevicius – Principal @ SCUBE Marketing, Inc.

Cody Ward

Principal @ SCUBE Marketing, Inc. Tom is the founder and Principal of SCUBE Marketing, Inc., a digital marketing firm that specializes in PPC management and data analysis for mid-market companies. What brought you into the field of marketing (tell your story) and what makes you feel so passionately about it?: My story as a marketer can be divided into three phrases: BIRTH It all started with a hobby project – I created an entertainment website.

Search Engine Marketing Specialist Job Opening in King of Prussia, Pennsylvania

Bill Hartzer

LuckyVitamin Corporation, a Top 500 E-commerce retailer located in the King of Prussia, PA area is looking to hire a Search Engine Marketing Specialist. This person they hire for this position will be part of the online marketing team managing and implementing a multi-million dollar paid search marketing program for the company. – Administer daily operational tasks associated with search engine marketing. Search Engine Marketing Jobs

Learn More About Internet Marketing – Free Course

Kikolani

If you’ve been interested in learning more about Internet marketing for your blog, brand, or business, there are a ton of resources out there, from blogs to ebooks, classes to conferences. But if you want something structured without any expenses involved, why not start with a free 10 week Internet marketing course ? Everyone from beginners to advanced Internet marketers should find something that helps them improve their strategy. Internet Marketing Course Content.

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PPC Pay Per Click Marketing Specialist Job Opening – Dallas Texas

Bill Hartzer

Standing Dog, an Interactive Agency located in the Dallas, Texas area, is currently seeking an experienced PPC Marketing Specialist to join our Paid Search team. This individual will be responsible for managing paid search accounts across major search engine platforms such as Google AdWords, Microsoft AdCenter and Yahoo! Search Marketing. Search Marketing Desktop). Search Engine Marketing Jobs

Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

2010 by far was the biggest year yet in the Internet Marketing realm. Here’s how I do it : I read and review hundreds — thousands — of articles yearly, on all Internet Marketing topics from SEO to social media to general entrepreneurship (new for 2010!), Since I can’t read everything written by the Internet Marketing community, I ask my Twitter and Facebook followers for their own recommendations. Content Development/Marketing.

5 Social Marketing Stories You Need To Read

Firebelly

Digitalia | Indianapolis Social Media Marketing « Dentyne "Friend Request" Commercial: 60 Connections In Every Bottle | Main | Social Media & The Super Bowl » January 29, 2010 5 Social Marketing Stories You Need To Read Theres a lot going on in the social media space and so much can get lost or overlooked in your RSS feed reader.

Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. Many loyal readers have checked in on the newsletter throughout 2011 to get both evergreen content , the content that typically embraces these monthly updates, in addition to something completely new, monthly digital trends – the stuff you use for presentations and proposals, for arguing that social media and online marketing does have a firm place in today’s landscape.

45 Marketing Tools to Consider for 2017

Razor Social

What are the hottest marketing tools you should be using in 2017? This may not be the definitive list of all the best marketing tools out there, but it is the contents of our well-equipped toolbox, and it’s definitely worth your consideration. Marketing Automation. Marketing automation is a big growth area and if you haven’t invested in a marketing automation tool now is the time to do so. We use Ontraport for most of our marketing automation needs.

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Best Internet Marketing Blog Posts of 2007 » Techipedia | Tamar.

Techipedia: Tamar Weinberg

Facebook The Facebook Marketing Bible: 24 Ways to Market Your Brand, Company, Product, or Service Inside Facebook (Inside Facebook): Justin Smith shows how Facebook includes a variety of channels that spread the word in a very in-depth blog post. 9 Reasons You Should be Using and Watching Facebook (Sugarrae): There’s a lot of marketing potential in Facebook, and Rae shows you why. What are Social Media Marketing and Social Media Optimization? Using Paid Search?

Search Engine Optimization Job Openings – Dallas Texas

Bill Hartzer

From time to time, I post search engine optimization-related job openings in the Dallas Fort Worth Texas area, and other current SEO-related job openings. PPC Marketing Specialist. A Dallas interactive agency is currently seeking an experienced PPC Marketing Specialist to join our Paid Search team. This individual will be responsible for managing paid search accounts across major search engine platforms such as Google AdWords, Microsoft AdCenter and Yahoo!

Forrester: Email and search drive online sales, not social

Dave Fleet

Research recently released by Forrester entitled “ The Purchase Path of Online Buyers in 2012 ” indicates that email and search dominate the online space in driving online sales. As reported by Marketing Pilgrim : Paid search matters most for new customers. Nearly three years ago, I obsessed over another Forrester report on the social media marketing ecosystem , which the pros and cons of paid, owned and earned media.

Social media analytics & reporting guide

Sprout Social

There are a lot of different terms, reports and metrics to know about when it comes to social media marketing. Two of the most important metrics for marketers are reach and impressions. Unfortunately some marketers use the two terms interchangeably even though they’re not the same.

Share of voice: Measuring it for social media, PPC, SEO and PR

Sprout Social

The sheer amount of performance data available often leaves marketers overwhelmed. Share of voice (SOV) is a metric that illustrates your place in the market, making it a great place to start. It now encompasses various elements of digital marketing and advertising.

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Is SEO Still Relevant?

Convince & Convert

There were several others in the top 25 specifically related to digital marketing, such as digital marketing campaign specialist, etc. But what did surprise me was that so many of the top 25 jobs such as computer programming, data analysis, and several other highly technical jobs, often tie into marketing, especially with marketing becoming more and more reliant upon technology. I’m a huge proponent of content marketing and social media.

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Top 8 Content Calendar Platforms

Oktopost

One of the hardest things about B2B marketing is that you’re trying to reach an audience that has customers of their own to market to and is reading the same blogs, following the same trends, and trying the same new approaches you are. In other words, you can do content marketing.

PPC Specialist Job Opening: Dallas Texas

Bill Hartzer

Here at Standing Dog , an interactive marketing agency based in the Dallas, Texas area, we have a job opening for a PPC (Pay Per Click) specialist. Standing Dog specializes in the hospitality, real estate and entertainment industries and is seeking a PPC Specialist to assist with the day-to-day management and support of the e-marketing initiatives for our clients. – 1-2 years of Paid Search experience, including; – Experience working with analytical software (i.e.

Is SEO Still Relevant?

Convince & Convert

There were several others in the top 25 specifically related to digital marketing, such as digital marketing campaign specialist, etc. But what did surprise me was that so many of the top 25 jobs such as computer programming, data analysis, and several other highly technical jobs, often tie into marketing, especially with marketing becoming more and more reliant upon technology. I’m a huge proponent of content marketing and social media.

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Utilizing the SEO Reseller Programs and Strategies the Best Possible Way

Social Media Marketing

Digital marketers and business owners are now well aware of the benefits of online marketing in their favor. They know how beneficial search engine optimization could be. This increasing popularity and fast spreading awareness of internet marketing has further made the concept of SEO reselling a hit. When it comes to digital marketing, businesses have two options: in-house team or SEO outsourcing option.

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The 12 Best Competitive Intelligence and Benchmarking Tools

Webbiquity SMM

When evaluating the results of marketing and PR efforts, it’s vital to consider two perspectives: what is the trend of results (e.g., To answer the second, here are the 12 best tools for comparing your brand’s performance to your top competitors in terms of web traffic, social media brand mentions, target keywords, online advertising, organic search visibility, and other factors. Sample review: “Rival IQ is a social media competitive analysis tool.

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Search Engine Optimization Director Position

Bill Hartzer

Ryan Wall, an Executive Search Recruiter at The BOSS Group in the Dallas, Texas area forwarded this open position for a Search Engine Optimization Director that they have: Search Engine Optimization Director. We are seeking an energetic, professional, and dedicated leader to become our Search Engine Optimization Director. It’s not just about keywords, links and copywriting – we want you to live and breathe search. Ryan Wall | Executive Search Recruiter.

How to Choose an Ideal White Label PPC Agency?

Social Media Marketing

Paid search advertisement has been popularized due to its immense benefits to innumerable online businesses. The market environment is very demanding that increases the competition and leads to ever changing technology as well internet marketing guidelines. However, it is important to check if you really need pay per click and is this the right time to approach paid advertising.

25 of the Best Web Presence Optimization Guides of 2012

Webbiquity SMM

The past year has seen a steady flow of thoughtful articles and blog posts dealing with topics like the changing world of SEO, the convergence of search and social, the growing importance of PR in website rankings, the critical role content marketing plays in online visibility, the need to coordinate the efforts of various types on digital marketing experts…in short, about web presence optimization (WPO)–even if most of the authors don’t actually use that term.

3 Free Online Tools for Customer Insights + Win a Copy of Youtility [GIVEAWAY]

Kikolani

Youtility is marketing upside down. Instead of marketing that’s needed by companies, Youtility is marketing that’s wanted by customers. But for your marketing to be so useful that people would gladly pay for it, you have to understand what your prospective customers need to make better decisions, and how you can improve their lives by providing it. Search engine data is the atlas for consumer understanding.

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10 Premium SEO Tools That You Can Try for Free (or Cheap)

Kikolani

If you don’t do SEO for a living but want to do some major search marketing work with your website, you’re in luck. The following are awesome SEO tools you can use for free or cheap for a limited time to do your search marketing research. Keyword Checker – Search our index for a Keyword or Phrase and see how many times it appears, as well as getting the Search Volume for each keyword. Paid subscriptions start at $49 per month.

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BrightEdge Awarded Patent for Operationalizing SEO

Bill Hartzer

The patent, #8,135,706, is titled “Operationalizing Search Engine Optimization,” and grants BrightEdge the ability to use its unique method for measuring share of voice in search engine rankings. According to BrightEdge, “Share of voice is an innovation from BrightEdge that helps companies understand how their search rankings stack up against the competition. The system of claim 11, further comprising performing a compliance analysis for the entity.

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A Guide to Conversion Rate Optimization Tool Categories

Razor Social

Conversion Rate Optimization (CRO) is one of the key practices that every marketer needs to master. It’s promoted as the most beginner-friendly tool of its kind available in the market, and for a good reason. You can also integrate your WordPress forms with an email marketing service, such as MailChimp, or collect payments through integration with PayPal. but also to perform a more advanced analysis to track conversions, look at different audience segments, etc.

Women in Blogging: 125 Fearless Female Bloggers

Kikolani

A Little List Analysis. I took a look at 14 lists that have come out over the last year for the top bloggers, social media marketers, search marketers, and entrepreneurs. Her latest posts include Conundrum , You Aren’t As Healthy As You Think , and Is Your Marketing Making Your Customer Think Too Much. Her blog, Brass Stack Thinking , covers blogging, branding, marketing, social media, and more. enthusiast attending NYU for Digital Media Marketing.

Top Skills for 2016 from LinkedIn

The Proactive Report

This list of the top 25 skills that can make you more marketable in 2016 and beyond was published on the Official LinkedIn blog. Most are technical skills, but number 2, 3 & 4 are vital for marketing and & PR jobs. Statistical Analysis and Data Mining. Analysis and Application: This is about seeing the bigger picture. There are currently 9,510 marketing campaign manager jobs posted in the US on LinkedIn. SEO/SEM Marketing.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

And exceptional businesses are realizing tangible, meaningful outcomes using social media & mobile marketing. Create Demand, Not Messages Success with “social” marketing is becoming less about creating desire, positive sentiment or aspiration among customers. And they’re using tried-and-true marketing concepts to get the job done. They’re marketing-oriented but highly operational and often aimed at creating loyalty by improving customer experience.

Seven Traffic Techniques for Bloggers—and Metrics to Measure Them

ProBlogger

search engine optimization. content marketing. Search engine optimization metrics. Most of us spend a little time each week looking at the content that’s attracting the most search traffic to our sites. we might analyse that content, to try to work out what we’ve done right, or the keyphrases searched on, to see which ones we’re ranking well for. Select Search, then Organic. Content marketing metrics. search traffic levels?

How a 3 Month Old Website Received 958373 Visits from Google

Viper Chill

I won’t deny that it’s getting much, much harder in the affiliate marketing space (how I make money) but persistence, determination and creativity can take you anywhere. Did you know that 20-25% of Google searches every single day are brand new? 1 in 4 search queries have never been typed in the history of the search engine – every single day. How to Dominate Google in a Matter of Hours Do you know how 1 in 4 Google search queries are unique each day?

62 Experts Share Their #1 Actionable SEO Technique

Writtent Blog

Their responses cover a vast range of techniques, such as writing quality content, on-page SEO optimization, influencer marketing, guest blogging, networking, analyzing competition, outreach to bloggers, and optimizing for keywords you are already ranking for, as well as optimizing for searcher intent, for user experience, for semantically related terms, for CTR from search engines, for location, and much more. 2 Use Influencer Marketing. #3 Use Influencer Marketing.

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