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Social Data Analysis: The Pros and Cons of Social Data

Oktopost

Discover what interests them, the content they enjoy seeing, their pain points and frustrations. Ultimately, brands can leverage social data to optimize marketing strategies, manage reputation, foster better customer relationships, and sustain profitable growth. What Are The Key Components of Social Data Analysis?

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Best Free Alternatives to Microsoft Office Word

SocialFish

In the world of technology where Microsoft’s products dominate the market, it’s extremely hard to find suitable software to edit text or write compelling papers you can later use for personal and commercial purposes. Fortunately, we searched, found and tested the best free alternatives to Microsoft Office Word you can use today.

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Romi Mahajan leaves Microsoft to Join Metavana as CMO

Buzz Marketing for Technology

Long time friend and well respected CMO buddy of mine Romi Mahajan is leaving Microsoft to join Metavana. The chance to build a crack Marketing team and to make potential energy highly kinetic is an exciting (and daunting) proposition! but I’m not sure I’ve ever heard of anyone applying Chaos Theory to social sentiment analysis!

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The Most Influential Players in Advertising [Cannes Lions 2018 Analysis]

Audiense

One of the most notable moments of the recently concluded Cannes Lions festival was the reaction of some brands against bad practices in influencer marketing, highlighting not only companies and influencers but also platforms that operate in that market. Chris Capossela – Microsoft. Use case for B2B. Linda Boff – GE.

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How to use AI analytics for targeted business decisions

Sprout Social

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. They’re eagerly adopting AI-enabled data for AI marketing to thrive and evolve in a data-driven and dynamic business environment. Traditional analytics, in contrast, requires more manual data analysis.

Analytics 112
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5 ways social media listening increases customer advocacy

Sprout Social

Most marketing professionals constantly grapple with two questions: What do our customers actually want and how can we turn them into our biggest champions? Without a deep understanding of their audience, even the most seasoned marketers, at times, find themselves in a cycle of guesswork and reactive strategies. Here’s how.

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The complete guide to using LinkedIn Groups

Sprout Social

Imagine the boost these community-centric Groups give to your LinkedIn marketing. For example, if you enter the query “Microsoft Excel,” you will find “Microsoft Excel Users” under Groups at the top of the search results. Microsoft Excel Users has clear, concise rules of conduct.

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