The Best Tools for Keyword Research, Competitive Analysis and Trending Topics
OCTOBER 7, 2014
To help with that, I’ve put together a list of the best options for keyword research, competitive analysis and monitoring search and social trends. Competitive Analysis. SimilarWeb is fast becoming the preferred tool for competitive analysis projects.
When to Post on Facebook, Twitter, Google+, LinkedIn, and Pinterest
MARCH 8, 2014
Determining the best times to post on Facebook, Twitter, Google+, Pinterest, LinkedIn, and blogs is vital to content marketing success. HootSuite’s functionality enables you to automatically schedule your Twitter, Facebook, and LinkedIn updates based on your followers’ engagement patterns.
Microsoft and LinkedIn: A Primer for Social Marketers
JUNE 13, 2016
When I heard the news that Microsoft is set to acquire LinkedIn for $26.2 This is the perfect match for both the Microsoft brand and the LinkedIn brand. Microsoft and LinkedIn’s Economic Graphs side-by-side from the presentation deck.
How To Set Up a Presence on LinkedIn
NOVEMBER 21, 2011
Tweet Whenever we think of professional networking and corporate branding, the first thing that comes to mind is LinkedIn. And rightly so, with 100 million professionals following 1,9 million companies on LinkedIn, it is worth considering to grow a presence here on LinkedIn.
Lawyers: Are LinkedIn Skills Endorsements & Recommendations Unethical?
JUNE 7, 2013
I digress… Over on the ABA Journal’s website, I read a post Do LinkedIn Endorsements Violate Legal Ethics Rules? She was following up on the blog post Do LinkedIn Endorsements Violate Legal Ethics? How are you approaching the Skills & Expertise section on LinkedIn?
Top Skills for 2016 from LinkedIn
JUNE 15, 2016
This list of the top 25 skills that can make you more marketable in 2016 and beyond was published on the Official LinkedIn blog. The data was gathered by analyzing all of the hiring and recruiting activity that occurred on LinkedIn in 2015 to find the 25 hottest skills required.
Let’s make LinkedIn endorsments smarter
NOVEMBER 16, 2013
It’s not that I don’t appreciate the hundreds of endorsements that my LinkedIn contacts have bestowed upon me. But still, I have to say that LinkedIn endorsements are pretty much meaningless. LinkedIn (Photo credit: Christopher S. New LinkedIn endorsements.
The 29 Best Social Media Monitoring Tools
FEBRUARY 13, 2017
Several also provide features like competitive benchmarking, follower demographics, key influencer identification, sentiment analysis, campaign impact, and reporting. Get analytics for Facebook, Twitter, YouTube, Google+, LinkedIn, Instagram, and blogs.
8 Killer Tactics to Grow Your Blog with LinkedIn
JUNE 11, 2012
That’s right, LinkedIn isn’t just for big companies or finding a job. There are a ton of practical tactics and strategies that you can engage in to build your blog on LinkedIn. Use the LinkedIn Share button to promote content. LinkedIn can take care of that for you.
New Features from Talkwalker: Time Lapse Graphs, Improved Instagram KPI’s and LinkedIn Monitoring
JULY 11, 2016
How can I use it? - Campaign Management : Get a clearer view of exactly when marketing campaigns engaged the public. - Crisis Tracking : Analyze a crisis more effectively by knowing how key topics of discussions evolved from one day to the next. - Market Research : Track evolution of market/industry trends more easily with instant day by day, week by week or even month by month analysis. LinkedIn and VK Monitoring.
Analysis of The Top 10 Twitter Users and What We Can Learn From Them
Techipedia: Tamar Weinberg
SEPTEMBER 8, 2010
who has previously written a great analysis on the top 5 blogs and now is taking his evaluation to Twitter. Great tips and analysis for using Twitter, I can relate to the time thing as well, you just can’t rush into Twitter and expect results overnight.
The Role of Social Media in Lead Generation [presentation]
AUGUST 5, 2011
Joining Facebook, Twitter or LinkedIn is not something that will revolutionize your company or your marketing efforts. Social Media Tips analysis audience Facebook HubSpot lead generation Linkedin Presentation Slideshare statistics Twitter value creation
Analysis of Five Top Blogs and What You Can Learn from Them
Techipedia: Tamar Weinberg
JULY 1, 2010
Thanks for the excellent analysis of what it takes to be a top blogger. analysis 1 Cool 2 Jerk 3 Cool 4 Jerk 5 Cool Basically Reply Tamar Weinberg July 1, 2010 at 7:13 pm And what are the takeaways?
Social Media Ostriches – The Corporate Hypocrisy Of Blocking Employee Access To Facebook and Twitter
APRIL 5, 2012
In addition, their product support team has begun interacting with customers in a whole new way using Twitter, Facebook groups/discussions, and LinkedIn discussions to identify suggested enhancements to their products and help resolve customer issues.
10 Content Marketing Lessons I Learned From Seeing How Our Content Is Shared
FEBRUARY 1, 2017
In the past two years, content consumption on LinkedIn has increased 21%. Education & Analysis Social MediaDo you know which blog posts or webpages are driving the most visits to your website right now? Probably. It’s not amateur hour.
10 Bold Social Media Predictions for 2017
DECEMBER 15, 2016
Corporate competition has already evolved into apps including Confide and Cyber Dust, and LinkedIn could also make a push into the space. Education & Analysis News & EventsAs of 18 minutes ago, we are 95% finished with 2016.
How to Create a Social Thought Leadership Presence for the C-Suite
DECEMBER 13, 2016
At Tank, we work with many senior business leaders who want to have a presence on LinkedIn (step one, at least, they understand), but lack the time and know-how to make it happen. The Power of the LinkedIn Profile. Google a CEO’s name, and their LinkedIn should be the number one result.
Social Business + Big Data = Business intelligence
MAY 15, 2012
Parts of Big Data are produced via Big Data Applications (BDA) such as LinkedIn or Facebook. Big Data Tech Development analysis BDA Big data Big Data Applications Social Media Social Performance Software Web analyticsTweet. Every day we create 2.5 quintillion bytes of data.
PLEASE Don’t Visit My Google+ Page! Here’s Why.
JUNE 9, 2013
On my personal profile, you’ll get the same social media insights and analysis that you’d expect from my Twitter feed, Facebook page and LinkedIn profile.
50 Top Tools for Social Media Monitoring, Analytics, and Management 2013
MAY 12, 2013
Define keywords to track (brands, topics, people names, products) and get access to mentions, trend and campaign analysis, and competitive info. Shoutlet ($) | A community management and moderation platform for Facebook, Twitter, LinkedIn, Foursquare, and YouTube.
5 Ways to Become a Better Social Marketer Today
JUNE 27, 2016
From Simply Measured’s Twitter Competitive Analysis. LinkedIn – For what major professional and industry influencers are interested in and talking about. Education & Analysis
A Facebook Test: The Wheel and Spoke Model Still Works Best
NOVEMBER 11, 2015
I’ve often said you don’t want to use a social network as your publishing platform— LinkedIn Pulse , Facebook Notes , Medium —because you can’t control the content and you have zero access to the data. By Gini Dietrich.
Applying Social Network Analysis to Social Media
SEPTEMBER 23, 2010
Social network analysis has been a part of social media analysis ( not the same thing ) for a long time, but it hasn't been central to the social media discussion lately. Mostly, SNA shows up in the form of link analysis, which is used to identify online communities and influencers.
What to Consider When Building Your Social Media Team
JANUARY 26, 2017
If they have worked with brands before this is obviously a bonus, but I’m just as keen to see how they manage their own Facebook hobby pages, their Twitter account, their LinkedIn profile, Snapchat and how they control their personal brand online. Reports and Analysis.
4 Brand-Changing Lessons from the 2016 Social Media Marketing Industry Report
JUNE 2, 2016
Once you’ve identified your targets, go to a meet-up, take a sophisticated social marketer out for a drink, connect on LinkedIn. Education & Analysis News & Events Social Media Social Media Studies
10 Social Lessons for B2B Companies
JULY 20, 2016
This chart is an example of the insight you can generate through competitive analysis. It comes from Simply Measured’s Twitter Competitive Analysis Report. Being present on Facebook, Google+, Instagram, LinkedIn, and Twitter may not be the best strategy for every company.
4 Creative Ways to Market Your Business with Snapchat
DECEMBER 21, 2016
In the same Edison study, researchers found that Snapchat had more users than LinkedIn, Pinterest and Twitter. Education & Analysis Social MediaYou know the usual suspects: Facebook, Twitter, and Instagram.
6 Ways to Bring Social and Content Together in Your Plan
FEBRUARY 24, 2017
For instance, thought leadership content from your CEO might perform best on LinkedIn, but fall totally short on every other social network. Education & Analysis Social Media
Do You Speak the Language of Your CEO?
NOVEMBER 3, 2016
In a review of Fortune 500 CEO’s, only 39% are active on social networks, and none are active on all six major networks (Facebook, LinkedIn, Twitter, Google+, Instagram, YouTube). Education & Analysis Social Media
10 Tools for Measuring Your Social Media Influence
AUGUST 14, 2011
Using data from Twitter, Facebook, LinkedIn, and Foursquare, Klout measures how many people you influence (true reach), how much you influence them (amplification), and how influential they are (network score), and assigns a score from 1 to 100.
4 Ways to Use Slack to Boost Your Social Presence
JUNE 27, 2016
The Complete Social Media Conversation Analysis Guide Download. And because feedback occurs in real-time, there’s a sense of fun and collaboration that doesn’t happen with Facebook or LinkedIn. Education & Analysis
3 Creative Ways to Use Twitter Polls
JUNE 17, 2016
For example, we surveyed how people felt about the LinkedIn and Microsoft deal: What do you think about the Microsoft x LinkedIn deal? The announcement gave people a lot of hope for LinkedIn, seeing as though only 12% of those surveyed weren’t fans of the deal. Education & Analysis Social MediaAll marketers know that Twitter is a great platform for audience engagement.
Social Media Success Requires a Marriage, Not a One Night Stand
JANUARY 4, 2017
They optimize their LinkedIn company profiles. Audience Analysis Worksheet (worksheet to help you prioritize your niche). As humans, instant gratification is in our DNA. We live in a society that is built on instant gratification. When we want something, we want it now.
It Starts with People: Lessons from Social Media Personalities for Brands
DECEMBER 5, 2016
Education & Analysis Social MediaWho do you follow more on Instagram–people (friends, celebrities, and influencers) or brands? Scroll through your “Following” list and I’m willing to bet that the answer is a resounding “People.”
Which Social Networks Drive the Most Engaged Referrals?
The Realtime Report
APRIL 11, 2014
The analysis of average visit duration, pages per visit and bounce rate reveals which of the top eight social media platforms are driving the best referral traffic. LinkedIn users spend an average of 2 minutes and 13 seconds per click, view 2.23
How to Improve Social Marketing Results with Scheduling
AUGUST 30, 2016
You can schedule Facebook, Twitter, Instagram, LinkedIn and Google+ as well as using it to keep tabs on the activity for each platform, for example what your followers are talking about. Use it to schedule Twitter, Facebook, LinkedIn, Google+ and Pinterest.
3 Paid Social Changes That Yielded Major Results
AUGUST 26, 2016
Generating Prospects: LinkedIn. LinkedIn Chocolates by Nan Palmero via Flickr CC. Between Facebook, LinkedIn, and Twitter, our results revealed that LinkedIn was the winner on the lowest cost to get an email address. Education & Analysis Social Media
6 Ways to Bring Social and Content Together in Your Plan
FEBRUARY 24, 2017
For instance, thought leadership content from your CEO might perform best on LinkedIn, but fall totally short on ever other social network. Education & Analysis Social Media
Google PageRank Update – Internal Pages and Top Content Analysis
APRIL 5, 2010
So I decided to do a little analysis of top content using pageviews, comments, tweets, and other factors in comparison to the PageRank of those posts. Here is a sampling of that analysis, including my own posts from this site, guest author posts on Kikolani, and a post I did for my company website (since I have access to their analytics). Tags: Blogging Google PageRank linkedin PageRank Update
How to Balance Creation and Curation in Your Social Strategy
AUGUST 9, 2016
They have value because they allow you to post to many networks at a scheduled time, across all the major social networks: Facebook, Twitter, LinkedIn, etc. Education & Analysis Social MediaA social media calendar plays a key role in your social strategy.