The Best Tools for Keyword Research, Competitive Analysis and Trending Topics

Adam Sherk

To help with that, I’ve put together a list of the best options for keyword research, competitive analysis and monitoring search and social trends. Competitive Analysis. SimilarWeb is fast becoming the preferred tool for competitive analysis projects.

When to Post on Facebook, Twitter, Google+, LinkedIn, and Pinterest


Determining the best times to post on Facebook, Twitter, Google+, Pinterest, LinkedIn, and blogs is vital to content marketing success. HootSuite’s functionality enables you to automatically schedule your Twitter, Facebook, and LinkedIn updates based on your followers’ engagement patterns.

Trending Sources

Microsoft and LinkedIn: A Primer for Social Marketers

Simply Measured

When I heard the news that Microsoft is set to acquire LinkedIn for $26.2 This is the perfect match for both the Microsoft brand and the LinkedIn brand. Microsoft and LinkedIn’s Economic Graphs side-by-side from the presentation deck.

Lawyers: Are LinkedIn Skills Endorsements & Recommendations Unethical?

Myrland Marketing

I digress… Over on the ABA Journal’s website, I read a post Do LinkedIn Endorsements Violate Legal Ethics Rules? She was following up on the blog post Do LinkedIn Endorsements Violate Legal Ethics? How are you approaching the Skills & Expertise section on LinkedIn?

The Silent Rise of LinkedIn to 500M Members: What Marketers Need to Know for 2018 [SSM069]

Buffer Social

What if I told you that LinkedIn, a social media platform that is now 14 years old, is the next big opportunity for marketers and brands? LinkedIn is no longer known only for their résumé and job searching capabilities. The silent rise of LinkedIn: What marketers need to know.

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Everything You Want to Know About How to Create an Amazing #LinkedIn Profile

Koka Sexton

One of the most asked questions and possibly the most important one is “ How do I make a great LinkedIn profile? Your LinkedIn profile is your online identity and should be thought of as the profile you build a reputation from, not your online resume. 10 LinkedIn Best Practices.

Top Skills for 2016 from LinkedIn

Proactive Report

This list of the top 25 skills that can make you more marketable in 2016 and beyond was published on the Official LinkedIn blog. The data was gathered by analyzing all of the hiring and recruiting activity that occurred on LinkedIn in 2015 to find the 25 hottest skills required.

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Let’s make LinkedIn endorsments smarter

Sherrilynne Starkie

It’s not that I don’t appreciate the hundreds of endorsements that my LinkedIn contacts have bestowed upon me. But still, I have to say that LinkedIn endorsements are pretty much meaningless. LinkedIn (Photo credit: Christopher S. New LinkedIn endorsements.

New Features from Talkwalker: Time Lapse Graphs, Improved Instagram KPI’s and LinkedIn Monitoring

Talkwalker SM

How can I use it? - Campaign Management : Get a clearer view of exactly when marketing campaigns engaged the public. - Crisis Tracking : Analyze a crisis more effectively by knowing how key topics of discussions evolved from one day to the next. - Market Research : Track evolution of market/industry trends more easily with instant day by day, week by week or even month by month analysis. LinkedIn and VK Monitoring.

Analysis of The Top 10 Twitter Users and What We Can Learn From Them

Techipedia: Tamar Weinberg

who has previously written a great analysis on the top 5 blogs and now is taking his evaluation to Twitter. Great tips and analysis for using Twitter, I can relate to the time thing as well, you just can’t rush into Twitter and expect results overnight.

8 Killer Tactics to Grow Your Blog with LinkedIn


That’s right, LinkedIn isn’t just for big companies or finding a job. There are a ton of practical tactics and strategies that you can engage in to build your blog on LinkedIn. Use the LinkedIn Share button to promote content. LinkedIn can take care of that for you.

The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Several also provide features like competitive benchmarking, follower demographics, key influencer identification, sentiment analysis, campaign impact, and reporting. Get analytics for Facebook, Twitter, YouTube, Google+, LinkedIn, Instagram, and blogs.

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Analysis of Five Top Blogs and What You Can Learn from Them

Techipedia: Tamar Weinberg

Thanks for the excellent analysis of what it takes to be a top blogger. analysis 1 Cool 2 Jerk 3 Cool 4 Jerk 5 Cool Basically Reply Tamar Weinberg July 1, 2010 at 7:13 pm And what are the takeaways?

Social Media Ostriches – The Corporate Hypocrisy Of Blocking Employee Access To Facebook and Twitter

SocMed Sean

In addition, their product support team has begun interacting with customers in a whole new way using Twitter, Facebook groups/discussions, and LinkedIn discussions to identify suggested enhancements to their products and help resolve customer issues.

PLEASE Don’t Visit My Google+ Page! Here’s Why.

SocMed Sean

On my personal profile, you’ll get the same social media insights and analysis that you’d expect from my Twitter feed, Facebook page and LinkedIn profile.

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50 Top Tools for Social Media Monitoring, Analytics, and Management 2013


Define keywords to track (brands, topics, people names, products) and get access to mentions, trend and campaign analysis, and competitive info. Shoutlet ($) | A community management and moderation platform for Facebook, Twitter, LinkedIn, Foursquare, and YouTube.

The Role of Social Media in Lead Generation [presentation]


Joining Facebook, Twitter or LinkedIn is not something that will revolutionize your company or your marketing efforts. Social Media Tips analysis audience Facebook HubSpot lead generation Linkedin Presentation Slideshare statistics Twitter value creation

10 Bold Social Media Predictions for 2017

Simply Measured

Corporate competition has already evolved into apps including Confide and Cyber Dust, and LinkedIn could also make a push into the space. Education & Analysis News & EventsAs of 18 minutes ago, we are 95% finished with 2016.

Applying Social Network Analysis to Social Media

Net-Savvy Executive

Social network analysis has been a part of social media analysis ( not the same thing ) for a long time, but it hasn't been central to the social media discussion lately. Mostly, SNA shows up in the form of link analysis, which is used to identify online communities and influencers.

How to Create a Social Thought Leadership Presence for the C-Suite

Simply Measured

At Tank, we work with many senior business leaders who want to have a presence on LinkedIn (step one, at least, they understand), but lack the time and know-how to make it happen. The Power of the LinkedIn Profile. Google a CEO’s name, and their LinkedIn should be the number one result.

10 Content Marketing Lessons I Learned From Seeing How Our Content Is Shared

Simply Measured

In the past two years, content consumption on LinkedIn has increased 21%. Education & Analysis Social MediaDo you know which blog posts or webpages are driving the most visits to your website right now? Probably. It’s not amateur hour.

5 Ways to Become a Better Social Marketer Today

Simply Measured

From Simply Measured’s Twitter Competitive Analysis. LinkedIn – For what major professional and industry influencers are interested in and talking about. Education & Analysis

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10 Tools for Measuring Your Social Media Influence


Using data from Twitter, Facebook, LinkedIn, and Foursquare, Klout measures how many people you influence (true reach), how much you influence them (amplification), and how influential they are (network score), and assigns a score from 1 to 100.

Social Business + Big Data = Business intelligence


Parts of Big Data are produced via Big Data Applications (BDA) such as LinkedIn or Facebook. Big Data Tech Development analysis BDA Big data Big Data Applications Social Media Social Performance Software Web analyticsTweet. Every day we create 2.5 quintillion bytes of data.

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4 Brand-Changing Lessons from the 2016 Social Media Marketing Industry Report

Simply Measured

Once you’ve identified your targets, go to a meet-up, take a sophisticated social marketer out for a drink, connect on LinkedIn. Education & Analysis News & Events Social Media Social Media Studies

10 Social Lessons for B2B Companies

Simply Measured

This chart is an example of the insight you can generate through competitive analysis. It comes from Simply Measured’s Twitter Competitive Analysis Report. Being present on Facebook, Google+, Instagram, LinkedIn, and Twitter may not be the best strategy for every company.

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Which Social Networks Drive the Most Engaged Referrals?

The Realtime Report

The analysis of average visit duration, pages per visit and bounce rate reveals which of the top eight social media platforms are driving the best referral traffic. LinkedIn users spend an average of 2 minutes and 13 seconds per click, view 2.23

Google PageRank Update – Internal Pages and Top Content Analysis


So I decided to do a little analysis of top content using pageviews, comments, tweets, and other factors in comparison to the PageRank of those posts. Here is a sampling of that analysis, including my own posts from this site, guest author posts on Kikolani, and a post I did for my company website (since I have access to their analytics). Tags: Blogging Google PageRank linkedin PageRank Update

4 Creative Ways to Market Your Business with Snapchat

Simply Measured

In the same Edison study, researchers found that Snapchat had more users than LinkedIn, Pinterest and Twitter. Education & Analysis Social MediaYou know the usual suspects: Facebook, Twitter, and Instagram.

Do You Speak the Language of Your CEO?

Simply Measured

In a review of Fortune 500 CEO’s, only 39% are active on social networks, and none are active on all six major networks (Facebook, LinkedIn, Twitter, Google+, Instagram, YouTube). Education & Analysis Social Media

It Starts with People: Lessons from Social Media Personalities for Brands

Simply Measured

Education & Analysis Social MediaWho do you follow more on Instagram–people (friends, celebrities, and influencers) or brands? Scroll through your “Following” list and I’m willing to bet that the answer is a resounding “People.”

6 Ways to Bring Social and Content Together in Your Plan

Simply Measured

For instance, thought leadership content from your CEO might perform best on LinkedIn, but fall totally short on every other social network. Education & Analysis Social Media

4 Ways to Use Slack to Boost Your Social Presence

Simply Measured

The Complete Social Media Conversation Analysis Guide Download. And because feedback occurs in real-time, there’s a sense of fun and collaboration that doesn’t happen with Facebook or LinkedIn. Education & Analysis

Social Media Success Requires a Marriage, Not a One Night Stand

Pam Moore

They optimize their LinkedIn company profiles. Audience Analysis Worksheet (worksheet to help you prioritize your niche). As humans, instant gratification is in our DNA. We live in a society that is built on instant gratification. When we want something, we want it now.

3 Creative Ways to Use Twitter Polls

Simply Measured

For example, we surveyed how people felt about the LinkedIn and Microsoft deal: What do you think about the Microsoft x LinkedIn deal? The announcement gave people a lot of hope for LinkedIn, seeing as though only 12% of those surveyed weren’t fans of the deal. Education & Analysis Social MediaAll marketers know that Twitter is a great platform for audience engagement.

What to Consider When Building Your Social Media Team

Simply Measured

If they have worked with brands before this is obviously a bonus, but I’m just as keen to see how they manage their own Facebook hobby pages, their Twitter account, their LinkedIn profile, Snapchat and how they control their personal brand online. Reports and Analysis.

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Social Networks: Winners and Losers [Infographic]


The background data for this analysis came from Google, largely through Google Insight for Search and Google Ad Planner. LinkedIn’s users are the wealthiest. Here in the U.S., the big kid on the social media block is Facebook.

Twitter Delivers You 4x More Traffic Than You Think. Here’s Why …

Case in point: LinkedIn. Many Tweets are now being sent to LinkedIn and then the publisher assumes that the source of the referral is LinkedIn. So when I see MG Siegler announce that LinkedIn is sending more traffic to TechCrunch than Twitter – I’m not so sure.

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How to Improve Social Marketing Results with Scheduling

Simply Measured

You can schedule Facebook, Twitter, Instagram, LinkedIn and Google+ as well as using it to keep tabs on the activity for each platform, for example what your followers are talking about. Use it to schedule Twitter, Facebook, LinkedIn, Google+ and Pinterest.

Social Networking Stats: Complaints Total One-Fifth of Brand Interactions on Facebook, Twitter

The Realtime Report

LinkedIn: 259 million active users. via LinkedIn. In Converseon’s recent analysis of direct user interactions with leading brands on Facebook, Twitter and Google Plus, “exactly one-fifth of user interaction on both Facebook and Twitter was negative.”