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The Top B2B Marketing Trends for 2018 – A Meta-Analysis

Webbiquity SMM

Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). Here we go… Content Marketing Trends. But for B2B marketers?

Influencer Marketing: How to Co-Create Content with Top Industry Influencers

Pam Moore

Keeping up with the content demands of successful brand, audience and content marketing can be challenging even for the most experienced and qualified brands and marketers. This can be referred to as co-created content marketing. Audience Analysis Worksheet.

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5 Step Success Strategy to Prioritize Social Networks for Your Business

Pam Moore

Every marketer and business leader is faced with the challenge of where to prioritize their time and investment. How we spend our time can make or break business and marketing success. When it comes to digital marketing, social media and branding, it is no different.

Influencer Marketing 101: Definitions, Benefits and Success Tips in a Nutshell

Pam Moore

There is no doubt influencer marketing is a powerful way to zoom your social media and business success online. According to TapInfluence, Influencer marketing content delivers 11X higher ROI than traditional forms of digital marketing.

Influencer Marketing 101: How to Partner with Influencers to Co-Create Content that Activates Your Ideal Customer

Pam Moore

It's not news that your customers, online audience and social network communities are bombarded by information. Influencer Marketing – Breaking Through the Noise. This is exactly what you get when you work with the right influencers.

10 Influencer Marketing Advancements That Need to Happen in 2019

Ignite Social Media

By most accounts, influencer marketing is now a multibillion-dollar industry. It’s an impressive feat until you consider that the social networks will rake in $26.95 If influencer marketing wants to move from a line item in the “experimental” budget to a line item in the media budget, the industry will need to continue to mature in 2019. Balancing Influencer Reach And Content Quality. Content Analysis At The Unit Level.

Influicity Introduces YouTube Influencer Marketplace

The Realtime Report

Influicity is set to unveil a “first-to-market” platform that allows marketers to efficiently search and connect with YouTube influencers. Influicity’s search page, where clients can select their influencer search filters from the menus on the left.

How the Majority Illusion Can Supercharge Your Influence Marketing

Convince & Convert

As content marketers, it goes without saying that most of us spend the better part of our day on the web. We’re always on the hunt for a campaign or idea that will wow us or (preferably) click “Share” on social. Influencer marketing isn’t anything new.

7 Steps to Build a Pinterest for Business Plan to Ignite Sales and ROI

Pam Moore

Pinterest is an amazing platform that surpassed more than 10 million users faster than any stand alone social network in history. Pinterest is different than some social networks though in that it requires both art and science even more so. Content Marketing in a Nutshell.

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Ultimate Guide to Social Media Competitive Analysis

Sprout Social

The early days of social media marketing were like the Wild West. Whether it was spamming people to death, Tweeting 50 times a day or trying to figure out the all of the social media image size guidelines , nothing was off limits. Identify Your Social Media Competitors.

How to Determine and Prioritize Social Media Marketing Goals and Objectives

Pam Moore

Achieving measurable social media ROI is very similar to teens and sex. In addition to running a busy social, branding and digital agency, Marketing Nutz , I also do a ton of international keynote speaking, training and workshops. As marketers it’s in our DNA to move fast.

Digital Marketing 2019: 5 Mindset Shifts Marketers Must Make

Pam Moore

Digital marketers are scrambling in 2019 to find their place above the noise. Getting lost in the crowded, noisy digital and social world of today is happening to even the most seasoned marketers if they don't accept the new reality.

Influencer Marketing: The Simple 3 Step Process for Finding the Perfect Influencer

Talkwalker SM

A branded marketing message or a word of mouth recommendation? This in essence is the reason why influencer marketing and finding the right influencer is so important for companies in the age of social media. Relevance – Finding the Most Relevant Influencers.

5 Ways to Humanize Your Brand with Data and Social Media Insights

Pam Moore

Have you ever thought about the quality of the human connections you make via social media? As marketing leaders we must remind ourselves that behind every click, share, like, view, listen and subscribe is a person, a human being. Sign up here-> Social Profit Factor .

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Influencer Marketing 101

Koka Sexton

Influencer marketing , (also Influence Marketing ) is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole.

How to Choose the Right Digital and Social Marketing Goals, Objectives and KPIs for Success

Pam Moore

Have you been spinning your wheels trying to utilize social media to grow your business? Do you feel as though you know the tactics and strategies yet are still struggling with how to align social media to your business for real results? They tout that social media is free.

Social Media Influencers: How to Find, Evaluate and Work with Social Media Influencers

Razor Social

If you are building out an influencer program, or already have one in place, and you are working (or intend to) work with social media influencers, you need to read this guide. A couple of years ago I was training a group of marketing professionals about influencer marketing.

Give Your Social Networks The Spring Cleaning They So Desperately Need

The Social Media Hat

Social Media Give Your Social Networks The Spring Cleaning They So Desperately Need. Along the same lines, periodically, it's a good idea to take stock of your social profiles and do a little Spring Cleaning of your own. Certainly, stop sharing them to social channels.

[NEW FEATURE] Influencers Report: Identify influencers based on audience data

Audiense

Our mission is to provide our clients with audience intelligence and activation at scale in social, digital and offline channels. This means limited effectiveness to find the right influencer and a time-consuming process. What does the Influencers Report offer?

10 Social Media & Digital Marketing Inspiration Metrics You Can’t Ignore in 2019

Pam Moore

It's easy to get side tracked by all the geekdom in social. From looks (impressions) to listens, comments, likes, follows, retweets, influence scores, views, demographics, insights, conversions and the list goes on. Social networks connect human beings.

Back to Basics: Content Marketing 101 – What You Need to Know for Business

Pam Moore

It is the foundation of the online web and how you can use social media and digital marketing to connect with your customers, prospects and broader community. Want more influencers who want to help you promote your brand? Definition of content marketing. Content.

How to Hire and Partner with a Social Media Marketing Agency for Maximum Success and ROI

Pam Moore

Hiring a social media marketing agency is a big decision. Same goes for a digital marketing or branding agency. Unfortunately many business and marketing leaders think they can quickly hire a social media agency to generate some fast buzz and a viral video.

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How to Choose the Right Digital and Social Marketing Goals, Objectives and Metrics for Success

Pam Moore

Have you been spinning your wheels trying to utilize social media to grow your business? Do you feel as though you know the tactics and strategies yet are still struggling with how to align social media to your business for real results? They tout that social media is free.

Ignore Foursquare at Your Peril - An Analysis of Potential.

Convince & Convert

There are three primary benefits: awareness via virality and social proof; loyalty and rewards; and market research. Recently, I had the good fortune of hosting the weekly #socialmedia chat (Tuesdays 9am Pacific) where social media types congregate on Twitter and answer three questions posed by the host. Before these apps, I usually do the social media, traditional text messaging and, yes, even phone calls (GASP!).

Seven Key Categories of Social Media Marketing Tools

Webbiquity SMM

Savvy B2B marketers put significant effort into developing a professional, attractive, and highly functional website design —as the company’s website is often the first impression prospective buyers will get of the business and its offerings. Social Media Monitoring Tools.

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Pinterest for Business by the Numbers – Should Your Business Have an Interest in Pinterest?

Pam Moore

Would you like to tap into a social network that can help you generate leads, sell more product or services and deliver you more blog or website traffic than Twitter? Pinterest = 90% social shares on the web. How to Get Your Social Marketing Budget Approved (white paper).

Big Ad News at the Big 3 Social Networks | Social You Should Know

Ignite Social Media

Facebook, Twitter and Instagram all made moves last week in the ad space that social media marketers will want to be up to speed on, in this week’s Social You Should Know. Facebook Announces New Data Analysis Options for Advertisers.

How to Master Evergreen Content Marketing to Grow Your Business and Save Time

Pam Moore

If you are new to content marketing, digital marketing or social media you may have heard the term “evergreen marketing” by the experts and not been certain what it is or why you need it. 15 types of evergreen content marketing you can start implementing today.

Marketing Marvels – How to Find Influencers with Little Bird

Convince & Convert

This is episode one of my new show: Marketing Marvels. There is A LOT of marketing technology out there, and it’s difficult to know what all the platforms and packages do, whether it makes sense for your business, how it stacks up to competitors, and a bunch of other key questions.

5 Reasons Every Business Professional Should Take A Course In Marketing

SocMed Sean

With a background in online marketing, Jade has always had a love for the written word. As someone trained in technology and the law, but who works in digital marketing, I completely concur with her thoughts below. Consider these five reasons why you should take a course in marketing.

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5 Reasons Every Business Professional Should Take A Course In Marketing

SocMed Sean

With a background in online marketing, Jade has always had a love for the written word. As someone trained in technology and the law, but who works in digital marketing, I completely concur with her thoughts below. Consider these five reasons why you should take a course in marketing.

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Content Marketing for Business: The What, Why and How for Digital Marketers

Pam Moore

It is the foundation of the online web and how you can use social media and digital marketing to connect with your customers, prospects and broader community. Want more influencers who want to help you promote your brand? Definition of content marketing. Content.

Social Media Marketing: How High-Performing Brands Use Social Data

Digimind

Leveraging social data to strengthen your brand’s social media marketing strategies. Today, businesses are highly aware of the value of social media data. Analysis Build Strategy Campaign Execution Content Marketing Proving ROI Social Media Listening Influencers Marketin

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2018 Content Marketing Trends, Predictions + Editorial Calendar Template

Pam Moore

Content marketing in 2018 is going to hit a new dimension of importance, organization and integration. Smart and savvy marketers know the days of throwing social spaghetti at the wall and hoping it sticks are over and done. The social web is getting noisier by the minute.

7 Skills Every Marketing Student Should Learn And Why They Matter

SocMed Sean

He is also a content writer for various blogs about higher education, entertainment, social media & blogging. Thanks to Kevin for sharing his insights on the skills that every marketer should learn. While a college degree is definitely a great place to learn the mechanics of marketing, these “soft” skills can be the difference between becoming a good marketer and a great marketer! Marketing is more about words and visuals than charts and graphs.

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28 Qualities of Amazing Content Marketing

Pam Moore

Content marketing is the new yet not new buzzword. The truth is content marketing has been around for decades, since conversations and business has existed. Content marketing is not a new shiny object invented via social media. What is content marketing?

How to Hire and Partner with a Digital or Social Media Marketing Agency to Grow Your Business

Pam Moore

Considering hiring a digital marketing agency, social media agency or branding consultant? Hiring a marketing agency or consultant is a big decision. The truth is that social media is NOT a silo. Have you considered hiring a social media agency but not sure where to start?

Defining Social Media Success, Objectives, Goals, and KPIs in a Nutshell

Pam Moore

Have you been spinning your wheels trying to utilize social media to grow your business? Do you feel as though you know the tactics and strategies yet are still struggling with how to align social media to your business for real results? They tout that social media is free.

Social Media Hashtags in a Nutshell

Pam Moore

For years many social media savvy marketers have tapped into the power of hashtags to grow their brand, community and even generate leads and sales. Hashtags are a big part of social networks such as Instagram, Twitter and Facebook. Social media is not rocket science.

Power of Trust and Intention in Earning Attention of Your Ideal Customer and Audience

Pam Moore

Welcome to the digital marketing era where attention is the absolute most scarce resource. Every where we turn, every device we turn on, every social network feed we scroll, there is noise. Their intention is easily seen by even those new to the social networks.

Brands 170

Brand Storytelling in a Nutshell: 10 Foundations of Success

Pam Moore

If we all know life and business is really about people, then why do so many marketing and business leaders still fall to lazy marketing tactics and corporate marketing speak as they set out on their online digital and social media adventures? Audience Analysis Worksheet.

Brands 168

The Power of Facebook Marketing in 2018 is Real. Are you Ready?

Pam Moore

Is your Facebook marketing strategy and business Page ready for 2018? It's not just marketing buzz or hype. The power and business value is there for the taking for marketers willing to put in the effort to understand how the platform can work for their business.

Measuring the Impact of Social Media in B2B Marketing

Webbiquity SMM

Forrester recently released a report by Laura Ramos and Augie Ray on How to Assess the Impact of Social Media in B2B Tech Marketing. While B2B marketers have been ramping up social media activities over the past 18 months, not all are seeing the outcomes they’d hoped for.

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