Ultimate Guide to Social Media Competitive Analysis

Sprout Social

Performing a social media competitive analysis allows you to get an in-depth look at what your competitors are doing to be successful. The easiest way to find your competition is Google. For your analysis, you can choose any social networks you’d prefer.

The Best Tools for Keyword Research, Competitive Analysis and Trending Topics

Adam Sherk

To help with that, I’ve put together a list of the best options for keyword research, competitive analysis and monitoring search and social trends. Google AdWords: Keyword Planner. Google Trends. Google Webmaster Tools: Search Queries. Competitive Analysis.

Trending Sources

Using The Right Numbers For Analysis

Small Business Mavericks

Do you have the difference between Google Local/Google My Business listings and Google Localization straight in your mind? That difference is barely mentioned in Loren Baker’s How To Compete In Localized Google Results on Search Engine Journal. Analysis Is Only As Helpful As The Data You Get. Why do we need to pay attention to what your Google Rank Tracking (or any other tracking tool) looks at? Tracking & Analytics analysis localization serp

The Superhuman Guide to Keyword Research & Competition Analysis

Viper Chill

Vladimir had a number of questions pertaining to keyword research and competition analysis, so that’s what I’m going to talk about today. If I head over to the Google Keyword Planner tool I can see if I guessed any terms that actually get any sort of search volume.

When to Post on Facebook, Twitter, Google+, LinkedIn, and Pinterest

Pamorama

Determining the best times to post on Facebook, Twitter, Google+, Pinterest, LinkedIn, and blogs is vital to content marketing success. Topsy , an app that has been around for a few years, performs social network trend analysis. Google+. Social media is always on.

Don’t Be Fooled By Last-Click Analysis Of Social Media

Dave Fleet

Forrester recently published a report entitled “ The Purchase Path of Online Buyers.&# Normally I’m a fan of Forrester’s reports, but this one left me scratching my head.

PLEASE Don’t Visit My Google+ Page! Here’s Why.

SocMed Sean

No, this isn’t another one of those anti-Google+ posts and no…it isn’t one of those reverse psychology attempts to actually trick you into visiting my Google+ page. In fact, I really don’t want you to visit my Google+ page and I have a good reason for it.

Google 111

10 Things That Expose Good Sites to Google Panda

Adam Sherk

Google Panda was designed to go after sites with a high volume of thin or low-quality content (among other things) in an effort to improve the overall strength of the search results. Once a site has cleaned up its profile, breaking free of Panda requires a rolling update by Google.

Sites 155

Language Support in Social Media Analysis

Net-Savvy Executive

Translate foreign-language content In the age of Google Translate and other machine-translation programs, it's easy to add a translate button to a tool. I've heard from several sources that adding sentiment analysis in another language, for example, is equivalent to starting over.

10 Great Alternatives to the Google Keyword Research Tool

Pamorama

The demise of Google’s Keyword Tool, the most popular of its kind, has left marketers scrambling for alternatives. It has been rebranded as Google AdWords Planner , which offers much less functionality and requires users to have an AdWords account in order to use it. .

Competitive Marketing Analysis: 14 Ways to Monitor and Beat Your Competitors

Writtent Blog

The difficulty of success means that competitive marketing analysis is more crucial than ever. Without well-defined points of comparison, and continual analysis, you’ll never know whether your marketing strategy is really working, or allowing you to capture a greater share of your market.

The Most Important SEO Metrics For Backlinks Analysis

Kikolani

To maintain your organic traffic growth and assure that your site is safe from any Google penalty, it’s wise to perform an in-depth backlinks analysis. That’s mostly because Google has never shared their SEO ranking factors. PageRank is dead and thrown in Google’s graveyard.

25 Google Analytics Admin Settings Explained

Razor Social

Google Analytics is without a doubt one of the most useful tools available to help you gain insight into your online marketing performance. So go ahead, log into your Google Analytics account and click the Admin tab at the bottom of the menu on the left. in Google Analytics.

Podcast 408 - Business Case for Social Media Analysis

Engaging Brand

Do you see social monitoring evolving to mood analysis - biometric social media monitoring - to assess your mood when you are typing. Is real time analysis better than other analysis? How real time analysis is different across the social media platforms. Does real time analysis vary acress the social media platforms? How real time analysis is not always used for historical data but also brands are using it for predictive analysis.

How to Run Successful Campaigns on Google+

Convince & Convert

Over the past couple of years, I’ve been working on the best practices for running campaigns on Google+ and how, as Chris Brogan would say, we can make our buyers the hero of the story. Why think in terms of campaigns on Google+? I use Google Circles.

Announcing Google For Nonprofits!

SocialFish

We’re frantically digging out from Great Ideas (one word – awesomesauce) and heading over to NTC for the next three days, so I’ll just drop this completely unedited little list of informational links from Google, who have just launched Google for Nonprofits. We’ll blog some more in depth analysis of what this all actually means in a few days, when our heads stop spinning… in the meantime, check it out. Read the Official Google blog post.

Google Penguin Recovery: Did Your Site Suffer from the Google Penguin Algorithm Update?

Bill Hartzer

How can you tell whether or not your website has suffered a traffic loss or some sort of penalty as a result of the Google Penguin updates? And if your website actually did suffer a traffic loss, you actually might not know it: especially if you are looking at your Google Analytics.

Is Google+ About To Make Facebook Frown?

Twist Image

It's time to pay attention to Google+. Back in July, I Blogged about Google 's foray into online social networking, Google+ (more here: Co-dependency In The Age of Facebook ). This takes Googling yourself to a whole other level, doesn't it? Google+ for business.

The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Several also provide features like competitive benchmarking, follower demographics, key influencer identification, sentiment analysis, campaign impact, and reporting. Google Review Count: 345. Google Review Count: 298. Google Review Count: 290. Google Review Count: 78.

Tools 100

Google’s Link: Search Operator Is Not Useful

Bill Hartzer

I recently had a conversation with someone who consistently uses Google’s link: search operator to look at the links to their website. The Google search operator for link data looks like this: link:domain.com. Log into [link] with your Google account and verify your website.

Google Targets ‘Scraped’ Content and ‘Content Farms’

Idaconcpts

In a move “to encourage a healthy web ecosystem,” Google recently announced a major change to its search algorithm – a move to devalue so-called “content farms” that primarily copy content from other websites, and sites that offer little or no value-added content for users.

What Every Marketing Department Needs to Know About Google+

Convince & Convert

These are common sentiments when it comes to Google+, but it really is time to rethink your strategy because Google+ is not going away. Google has put a social layer across its products and services – this is Google+. version of Google. See you on Google+!

Google+ is here. What now?

SocialFish

As you can imagine, we’re exploring Google+ and reading a lot of analysis about what its effects will be, for individuals and eventually for businesses. Google+ is here. Debunking the hype tech/analysis

Is Google Penguin Recovery All About Cleaning Up Links?

Bill Hartzer

A while back I wrote about how many SEO companies and so-called SEO experts have been offering a Google Penguin Recovery Service. Google Penguin is entirely about links to your site, right?!? Again, I go back to the original blog post from Google that announced Google Penguin.

How 16 Companies are Dominating the World’s Google Search Results

Viper Chill

Today I’m going to reveal how the huge diversity we perceive in Google search results is once again a few large corporations controlling what we assume to be choice. As I stated earlier, I was far more surprised by how Google reacted to this.

What Wikipedia’s Google Ranking Means for Your Business

Convince & Convert

Let’s face it: Google loves Wikipedia. However, Similarweb recently produced data indicating that Wikipedia traffic from Google had dropped significantly. Wikipedia’s Dominance in Google’s Search Results. Image via BigStockPhoto.com.

Dr. Houzz Reveals a Widget-Flawed Google Algorithm

Viper Chill

Dr. Houzz Analysis of Another Brand That Makes Their Own Rules. I’d never heard of them so was quite surprised to see them literally dominating their industry’s search results, in some cases occupying 17 of the first 20 Google search results.

What ComScore Data Tells Us About Google+

Geoff Livingston

comScore released a report on Friday examining the demographics of the first 20 million people to join Google+. What was surprising was the international flavor of Google+. If you add the 800,000 thousand Canadiens, only approximately 30% of Google+ users are in North America.

Analysis of The Top 10 Twitter Users and What We Can Learn From Them

Techipedia: Tamar Weinberg

who has previously written a great analysis on the top 5 blogs and now is taking his evaluation to Twitter. Great tips and analysis for using Twitter, I can relate to the time thing as well, you just can’t rush into Twitter and expect results overnight.

How Google’s Panda 4.0 Affects PR

Proactive Report

About 10 days ago Google started the roll out of Panda 4.0 – a major update to their search algorithm. The goal of this update is to remove what Google calls “thin content” from the search rankings. “This drop seems to have come right after the Google 4.0

How to improve Google Ranking with H1 Tags

Razor Social

The SEO title (quite often called the meta title) is not displayed on your page but is an important factor for Google when indexing your post. When you search for something on Google the first line of search results is the meta title.

Google+ Resources for Nonprofits

SocialFish

′s Debra Askanase for the SocialFish Think Tank Summer Series focused on best practices for using Google+ for campaigns and advocacy. The presentation also covered tips on developing an effective content strategy that doesn’t require you to reinvent the wheel, as well as insights on how to use data and analysis to measure your success and tweak your campaigns accordingly. All the Google + Links - GREAT list of resources about G+.

2012 Social Media Marketing Industry Report

Mindjumpers

Other analysis : The report also examines social media outsourcing and how marketers plan on using other forms of marketing. Research/Study Social Media analysis benefits of social media marketing Facebook Google social media marketing social media report start ups in social media survey

Report 106

7 Strategies for Monitoring Your Competitors

Convince & Convert

From revealing opportunities to highlighting failures, competitor analysis gives you invaluable insight into what works and what doesn’t and enables you to track how you’re performing against others in the industry. Google Alerts are an easy—and free—way to monitor the competition.

The Great Google Sh*tstorm of Our Time

Viper Chill

My aim is to change that and share the issues that real webmasters are having, and how Google is in its worst state that I’ve ever seen in years. But this is not Sharknado… Serpnado: The Great Google Shitstorm of Our Time.

How to Determine and Prioritize Social Media Marketing Goals and Objectives

Pam Moore

Audience Analysis Worksheet (worksheet to help you prioritize your niche). Achieving measurable social media ROI is very similar to teens and sex. Everyone is talking about it but very few are actually doing it!

Link your AdSense and Google Analytics Accounts for some Profitable Analysis

ProBlogger

Do you use Google Analytics? To get them linked, check out this page on Google. There are a heap of stats that you’re given in the AdSense section of Google Analytics, and as a result, there are plenty of ways to dig in. But a simple starting point is to do some analysis of which content is generating the biggest income for you. For example I did some analysis today of my last month’s earnings and found: My post on ISO Settings did well.

CPM 11

Is Sentiment Making Brands Stupid?

Buzz Marketing for Technology

I loved the article by Nick Carr a few years ago that asked the question – Is Google Making us Stupid? Nick likened the use of Google and other tools as training us how to “power browse” and not really read effectively.

Measuring Social Media ROI & Goal Conversions with Google Analytics 5

unbounce.com

When you complete these, you will be able to: Track goal conversions for your website in Google Analytics , a plus regardless of whether you care about social media conversions or not. To use this goal type, you must: Have your Google Analytics installed before your tag on your website.

ROI 62

Instagram Lessons from the Forbes Top 10 Most Valuable Brands

Simply Measured

The top brands on the Forbes list are tech brands: Apple, Google, Microsoft, Facebook. time higher engagement than the next brand: Google. Brand Profiles & Case Studies Education & Analysis Social Media