Sprout Social

MARCH 7, 2022

Commissioning a five-figure biannual brand perception survey—and spending multiple months on data collection and analysis—means the research you conduct will always be stale. Brand survey functionality across social networks. Brand surveys on social are typically used to gauge ad effectiveness.

Survey 90

Survey Brands Sentiment Template 90

Sprout Social

MARCH 30, 2021

When a leading chain restaurant wanted to see how their customer care compares to their competitors, they turned to Sprout’s Social Listening. Example of Sprout’s Competitive Analysis Listening tool. The company viewed social media as a massive, unorganized focus group.

Questions 121

Questions Data Focus Group Analysis 121

Hootsuite

JUNE 28, 2023

Welcome to dark social. Don’t worry, dark social isn’t the same as the notorious “dark web” trying to lure you into evil. Dark social is the oldest social network in action: private, untraceable human-to-human communication. What are dark social strategies? Try for free Ready for the next level?

HootSuite 120

HootSuite URL Analytics Forums 120

Pam Moore

APRIL 6, 2019

Thanks to social networks such as Twitter, Facebook, LinkedIn, Instagram, and YouTube, marketers can obtain real-time customer insight within seconds and begin using such data to optimize their digital and social marketing programs for the highest success and ROI possible. It's there for the taking.

Campaign 60

Campaign Social Media Content How To 60

Laurel Papworth

FEBRUARY 19, 2013

I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. And how totally outdated, outmoded and antique they seem compared to Big Data of social media. Does Facebook do Sentiment Analysis? Lube anyone?

Research 107

Research Nielsen Sentiment Facebook 107

Hootsuite

OCTOBER 13, 2020

Bonus: Get a free social media sentiment report template to easily track audience sentiment over time. What is a social media sentiment analysis? A social media sentiment analysis tells you how people feel about your brand online. Measuring social sentiment is an important part of any social media monitoring plan.

Sentiment 145

Sentiment Analysis Template Templates 145

Sprout Social

JULY 6, 2023

Social media data is information collected from social media networks that demonstrates how users share, view or engage with your content or profiles, and the content or profiles of your competitors. How does analyzing social media data work? Track conversations around your brand Social is like a 24/7 focus group.

Data 131

Data Social Media Metrics Analytics 131