How Competitive Analysis Can Transform Your Social Marketing Plan

Simply Measured

It’s hard to motivate yourself to run competitive analysis when you’re just trying to keep your head above water as a social marketer, but investing time and resources in this form of analysis offers you unprecedented clarity–and also makes other parts of your job a lot easier.

Data Mining: The Ultimate Guide to Niche Analysis

Viper Chill

One tool I like to use when looking for large blogs in a niche is Google Reader, and more specifically its ‘Browse for Feeds’ feature. You can do this by logging into your Google Reader account and clicking ‘Browse for feeds’ on the left menu. Final Analysis.

Trending Sources

Analysis: Revealing the Highest Earning Blogs that Sell Advertising

Viper Chill

To make this more accurate (and to make it easier on myself) I’ve sourced all of the information used in my analysis below directly from BuySellAds. For my analysis I gathered the following statistics: Impressions : Different ad units have different impression counts.

When is the social curation bubble going to burst? — Tech News and Analysis

Tech News and Analysis. Related research and analysis from GigaOM Pro: Subscriber content. RSS Feed for Bobbie Johnson. Events. Research. Apple. Broadband. Cleantech. Cloud. Collaboration. Mobile. Video.

Social Video: How to Stand Out in the News Feed

Simply Measured

Tomorrow at 10AM PST, I’m joining experts from Hanapin, The Weather Channel, and Curulate for a webinar called How to stand out in the news feed with social video marketing. Education & Analysis Social Media

Analysis: Top 100 Twitter Users

Viper Chill

You are here: ViperChill » Social Media » Analysis: Top 100 Twitter Users Analysis: Top 100 Twitter Users Written by Glen, this post has 24 Comments In terms of traffic, I feel like Twitter is becoming a sort of hybrid between Digg of a few years ago and StumbleUpon.

Instagram Stories VS. Snapchat Stories: What It Means for Marketers

Simply Measured

Because they disappear after 24 hours (and don’t appear on your profile or in your feed), Instagram stories enable you to post experimental content, and then, if that content works well, roll it out on your “regular” Instagram profiles and other social accounts.

Don’t Make These 5 Fatal Social Media Marketing Mistakes in 2017

Simply Measured

Creating social media content based on assumptions or half-assed “competitor analysis” is inefficient and ineffective. Don’t flood your followers’ feeds with posts about what your product does, and why they should buy it. Education & Analysis Social Media Social Media Trends

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Instagram Lessons from the Forbes Top 10 Most Valuable Brands

Simply Measured

The brand makes sure to keep its Instagram feed exciting by mixing media types and using the newest platform features like the carousel photos format and Instagram stories to provide their audience with the best experience possible.

Facebook Pages Paid for 31.68% of Total Reach in April (Report)

SocialTimes Facebook

Other findings by Locowise in its April analysis of Facebook pages included: Likes growth remained steady compared with March, at 0.18 Brands on Facebook are slowly beginning to accept the fact that the social network is a pay-to-play platform.

5 Findings From Wendy’s Epic Week on Twitter

Simply Measured

The next time I looked at the clock, I had spent over an hour just reading through their mentions and responses, and wondering just how hilarious a Twitter feed can get…Also, why was I never told that Wendy’s could help with geometry homework?

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Digital Is Going Dark: Only Early Adopters Will Thrive in 2017

Simply Measured

Facebook is moving conversations out of the feed and into messenger. It means we aren’t retweeting every link or sharing every product to our Facebook feed. Education & Analysis“Imagine a world…”.

7 Brands Winning Social Media During the Olympics

Simply Measured

Social media is becoming increasingly visual, with each channel prioritizing videos and images both algorithmically and, as I am sure you’ve noticed in your analysis of your own social channels, performance results. Brand Profiles & Case Studies Education & Analysis Social Medi

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The 3 Types of Social Media Metrics That Matter to You

Simply Measured

Marketing is often referred to as a combination of art and science, a balance of creativity and analysis. Another is the OKR method , which establishes an objective and then the key results that feed that objective. Education & Analysis Social Media

CPI 38

How Is Instagram Becoming More Usable for Your Brand and Your Audience?

Simply Measured

And, unlike Snapchat’s weak discovery feature, brands can achieve prime visibility at the top of their followers’ feeds. Ever been scrolling through your Instagram feed and thought, “Wow, that’s cool!”,

10 Content Marketing Lessons I Learned From Seeing How Our Content Is Shared

Simply Measured

76% of people use their Facebook feed to find interesting content. Education & Analysis Social MediaDo you know which blog posts or webpages are driving the most visits to your website right now? Probably. It’s not amateur hour.

5 Ways You Can Grow Your Instagram Account Without Ads

Simply Measured

The Simply Measured Instagram Competitive Analysis can help you see what’s working for other brands in your niche and/or competitive brands. Do they actually enjoy having you show up in their feed? Education & Analysis Social Media

How Brands Can Overcome the Biggest Influencer Marketing Challenges

Simply Measured

Their technology helps parents keep track of their babies’ feeding schedules, and provides parents with several features that can help them look after their newborns better. Education & Analysis Social MediaYou’re familiar with influencer marketing.

Social Media Monitoring Bookmarks and RSS

Laurel Papworth

It also allows you to build a dashboard in Netvibes, Bufferapp, Sprout Social, Hootsuite, Feedly and other social media dashboards both in a browser and a news reader on your iPhone/Android smart device. Adding hidden RSS feeds from Facebook (may or may not work from time to time).

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10 Social Lessons for B2B Companies

Simply Measured

This chart is an example of the insight you can generate through competitive analysis. It comes from Simply Measured’s Twitter Competitive Analysis Report. 5 Keys to Cross-Channel Social Analysis Download.

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How to Add Instagram Zoom to Your Social Strategy

Simply Measured

Starting today, you can pinch to zoom on photos and videos in feed, on profiles and on Explore. Education & Analysis Social MediaInstagram now allows iPhone users (Android coming soon) to pinch photos and videos to get a closer look at them.

You Should Be Listening to Your Customers Like You Listen to Your Friends

Simply Measured

You wouldn’t scroll through your Instagram feed while you friend shared the painful news of his divorce, would you? Education & Analysis Social MediaListening to your friends comes naturally.

How to Create a Social Thought Leadership Presence for the C-Suite

Simply Measured

Giving social media training to boost their confidence is a big help, and suggesting they add a little personality to their social media feeds means it becomes more than just a corporate account, and a CEO is more likely to “own” it. Education & Analysis Social Media

29 Advanced Social Media Tips You Probably Aren’t Using (According to the Experts)

Simply Measured

It’s easy for your tweets to get lost in people’s feeds given the vast amount of content that is being published. Education & Analysis Social Media Social Media TrendsWith the wide range of social media channels available today, there’s plenty to keep brands busy.

How Brands Are Using Instagram Stories to Impact the Buyer’s Journey

Simply Measured

On Top of the Feed – When Instagram changed their algorithm a few months ago to show posts in-feed depending on how likely were you to be interested, brands had no choice but to work even harder to create compelling and engaging content. Education & Analysis Social Media

Is Social Media the New TV for Brands?

Simply Measured

It’s no secret that Facebook favors video content , particularly live video, in its feed and social networks are hungry for livestreaming content. Education & Analysis Social Media

The Expansion of Instagram Stories, and What It Means for You

Simply Measured

Use your “regular” Instagram feed to announce your partnership, but direct users towards your Instagram Story for the bulk of content. ” If you want to add a Boomerang to your Instagram feed, you’ll still need to use their separate app.

Instagram Stories vs SnapChat in a Nutshell – What You Need to Know

Pam Moore

These stories are non-intrusive and do not currently appear in the standard feed for Instagram users. Supporting Resources: Audience Analysis Worksheet (download free worksheet).

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How to advertise and optimise posts on Facebook


Last week Facebook stated that they once again intend to reduce organic reach by making changes to the news feed algorithm. The platform’s special news feed algorithm enables companies to target a community based on the information people share on their profiles. ?The Identify your key findings through a performance analysis. Earlier this year a study revealed that the organic reach for brands declined to 2-6%.

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Best UX Practices for Your Brand Account on Instagram

Simply Measured

Many followers aren’t going to read a block of text while scrolling through their feed–unless your photo or video draws them in and makes them curious. Education & Analysis Social Media

Social Marketing’s Biggest Moments in the Last 5 Years

Simply Measured

These ads appeared within the news feed, so as not to interrupt the Facebook user experience. Education & Analysis Social MediaOver the past five years, social marketing has evolved.

8 Ways to Consistently Generate Excellent Content for Social Marketing

Simply Measured

Instead, you can use a content curator like DrumUp, choose a theme, add your favorite RSS feeds, and discover fresh content — all in the same place. Education & Analysis Social MediaSolid content is integral to a social media marketing strategy.

10 Ways Small Business Can Use Facebook Live Video Streaming

Pam Moore

Supporting Resources: Audience Analysis Worksheet (download free worksheet). Facebook Live video streaming enables brands and businesses of all sizes to tap into the power of video marketing and social media.

Brands: It’s not enough to be liked

Buzz Marketing for Technology

The fan page becomes a focus group that can be mined for consumer insights, which can feed back to content creation, stage gate development and campaign tracking. A two-prong approach of audience discovery and competitive analysis can help uncover what motivates and energizes your consumers.

How to Improve Social Marketing Results with Scheduling

Simply Measured

SocialOomph (for Twitter, Facebook, LinkedIn, RSS Feeds, Plurk, and blogs). Education & Analysis Social Media

What Every Social Media Intern Needs to Know

Simply Measured

After reading many blog posts and scrolling through the entire Simply Measured Instagram feed, it was easy to tell I would be working at a cool place with a ton of talented people. Education & Analysis Social Media

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Tumblr Now Has Live Video: Why and What Your Brand Can Do About It

Simply Measured

This feeds in well to today’s on-demand consumption model — especially among the young people who flock to Tumblr. Because Tumblr uses the blog format, it could be making a play to become the hub for live video which feed in from various sources. Education & Analysis News & Events Social MediaTumblr just announced that it has live video with the sardonic, very Tumblr subheading, “This should be interesting.” ” Yes, yes it will be.

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5 Things Your Brand Could Learn From The Bachelor’s Social Strategy

Simply Measured

I don’t know about you, but my Twitter feed is filled with #TheBachelor hashtag on Mondays. 2017 Digital Marketing Predictions From the Experts Download. The Bachelor : everyone’s Monday night guilty pleasure. The reality TV show continues to crush ratings with about 7.3

How Whole Foods Keeps Their Audience Engaged on Instagram and Beyond

Simply Measured

From there, they can select any of the photos that appear on the company’s Instagram feed, and within two clicks, arrive at a landing page for a specific product. Brand Profiles & Case Studies Education & Analysis Social Media

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What You Missed at Social Fresh 2016

Simply Measured

How to Create Stopping Power in the Feed by Stacy Minero, Head of Planning & Creative Agency Development, Twitter. Move from mobile-first to feed-first. Education & Analysis News & Events Social Media10 Social Media Trends You’ve Been Ignoring Download.

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